The Marketing Mix

The Finance 2035 Initiative found that 73% of business leaders believe AI will completely reshape the Finance function. And nearly 70% of CFOs believe that organizations that fail to invest in AI now will not survive the next five years. 

Thankfully, in this episode of The Marketing Mix resident AI guru, Senior Product Marketing Manager, and adrenaline junkie Tiffany Ma sorts through the AI hype, outlines the OneStream Sensible AI portfolio, and offers an exciting view of how it all will empower the Office of the CFO to plan faster, forecast more accurately, and become a strategic driver of business growth.  

We keep The Marketing Mix momentum going with Senior Video Producer Vincent Persichetti giving us a (sometimes) humorous master class in visual storytelling, the art and science of crafting an effective story, and a sneak peek into how OneStream is leveraging video to showcase how organizations can Take Finance Further.

In this inaugural episode of The Marketing Mix, EMEA Field Marketing leader Gloria Willis takes us on a journey into the diverse needs of the EMEA (Europe Middle East and Africa) market and gives us a glimpse into the data-driven marketing strategies her team is employing to drive OneStream awareness, demand, and customer success in the region.