A former Apple marketing exec is telling all of the company's secrets. He even went so far as to write an 8-page e-book that puts into words what we’ve all seen in action: how great marketing builds Apple into a well oiled sales machine. You might think there’s nothing a video business can learn from a large software company with pockets and resources as deep as Apple’s; well, think again. Download his book and watch how they can be applied through the eyes of a videographer. (more…)

Let’s face it. Price communicates an expectation of quality. The higher the price, the higher quality we expect.

We make assumptions based on price… and people make assumptions about us based on price. The amount you charge communicates the quality your customers should expect.

So what’s the right price for your clients? What impression are your rates giving your potential clients? And is it a good one? We take a look at 3 pricing models and what they say about you and which one you should be in.

What Your Clients are REALLY Buying