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The Marketing Pod episodes
- Don't break the wheel - build a flywheel
Mike Tatum, Growth Marketing and Lead Generation mastermind from Kinsta, shares how marketing needs to build a marketing flywheel to increase the volume and quality of leads.
https://www.saleswhale.com/masterclass/09-Mike-Tatum
12 min - Make marketing great again
Jeff Perkins, CMO and Head of Product at ParkMobile, shares his wisdom on why sales and marketing don't get along, what marketing can do to fix it, how any marketer can grow into their role, and how to avoid becoming a Milton.
https://www.saleswhale.com/the-marketing-pod/02-jeff-perkins
27 min - How to challenge an industry on a shoestring budget
Jay Hauck, VP at Rational 360 and former CMO of CSRA, shares how and why he produced not one but TWO super bowl commercials for a government contractor, wrapped bus stops and converted his team into a corporate newsroom. Listen in to find out what he considers criminal in marketing and how he thinks your marketing team can make a meaningful impact during the pandemic.
https://www.saleswhale.com/masterclass/08-jay-hauck
33 min - If it's not broken–break it
Jonathan Ronzio, the CMO of Trainual, tells us why we need to "do it now" and start being more culturally relevant.
https://www.saleswhale.com/the-marketing-pod/01-jonathan-ronzio
50 min - The secret to driving 8,672 webinar registrations with almost no advertising
Joining us is Andy Culligan, CMO at Leadfeeder, who will tell us his secret to driving 8,672 webinar registrations with almost no advertising.
https://www.saleswhale.com/masterclass/07-Andy-Culligan
36 min - Why Marketing Operations is more important than ever
Joining us is Daniel Murray, Head of Marketing Operations at ServiceTitan to talk about why marketing operations is more important than ever in today's climate.
https://www.saleswhale.com/masterclass/06-Daniel-Murray
26 min - How Inbound Marketing has changed in the last 13 years... and 13 Weeks
In this session, we discuss what should be prioritized in your inbound marketing strategy today, and how you still can drive leads for your brand.
Joining us is Mike Volpe, CEO of lola.com and former CMO of Hubspot.https://www.saleswhale.com/masterclass/04-Mike-Volpe
37 min - Re-calibrating webinar marketing for a post-normal world
Joining us will be Tim Johnston, Director of Demand Generation at ON24 APJ to discuss:
Re-calibrating Webinar Marketing for a Post-Normal World
- Everyone is doing webinars right now, how do you stand out?
- How do you drive more pipeline and sales for your sales team with webinars?
- What makes the best webinars stand out? ON24 shares statistics from their platform
https://www.saleswhale.com/masterclass/05-Tim-Johnston
50 min - Marketing career advice for my younger self
Meagen Eisenberg, Chief Marketing Officer, TripActions joins us as we discuss her rise to become a CMO. During her journey, she'll provide advice through each stage of her career to all future marketers.
https://www.saleswhale.com/masterclass/03-Meagen-Eisenberg
29 min - How to make mouth-watering B2B content
Today we discuss with Devin Reed, Head of Content Strategy at Gong.io, how B2B marketers can create memorable and effective content that ultimately drives revenue.
https://www.saleswhale.com/masterclass/02-devin-reed
22 min
About The Marketing Pod
From the publisher's feed
Join Saleswhale's Marketing Pod as we explore all the latest marketing trends and drink coffee, lots of coffee.