🤖 Your website could be recommended by ChatGPT, quoted by Perplexity, or summarised by Google’s AI Overviews and you might never know it happened.

No alert. No traffic report. No form submission.

In this eye-opening episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal how AI is quietly shaping the future of online visibility and why traditional SEO tracking is no longer enough.

What You’ll Learn:

✅ What "AI visibility" actually means and how it differs from rankings

✅ Why AI tools like ChatGPT and Perplexity don't use backlinks, they use trust signals

✅ How to test if AI mentions your business — and what to do if it doesn’t

✅ Real-world examples of AI audits exposing visibility gaps

✅ Tools and techniques to improve your chances of being quoted, cited, or recommended by AI

You’ll also get a behind-the-scenes look at how AppearInAI.com helps UK businesses show up in AI tools without relying on ads or expensive backlink campaigns.

This episode isn’t just about SEO. It’s about surviving the shift to AI-led discovery.

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💡 Want a free AI visibility scan?

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

📩 Adam for Website Design: [email protected] | www.websitedesigners.london

📩 Josh for SEO: [email protected] | www.improvemysearchranking.com

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🎯 Keywords (for blog/podcast SEO): AI SEO tracking, how to track AI mentions, ChatGPT visibility audit, Perplexity SEO, Google AI Overviews tracking, AI optimisation tools, structured data for AI, schema markup SEO, prompt testing for AI, how to be mentioned in ChatGPT, AI search engine optimisation, local business AI visibility UK, AppearInAI.com audit, future of SEO 2025, AI performance analytics

🚫 If your landing page is rubbish, it doesn’t matter how much traffic you’re getting — you’re not building a business, you’re building a dead end.

In this no-fluff episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the anatomy of a landing page that actually converts — turning browsers into buyers, clicks into calls, and traffic into leads.

From getting your strategy right before touching a single design element, to making your CTA impossible to miss — this episode gives you the blueprint used by high-converting websites across the UK.

What You’ll Learn:

✅ The one goal your page needs before you write a word

✅ Why your offer matters more than your logo — and how to make it irresistible

✅ Real examples of landing page offers that triple conversion rates

✅ The science of visual hierarchy, mobile-first design, and instant trust

✅ What trust signals, stats, and local cues boost enquiries

✅ How to avoid the most common landing page mistakes that destroy leads

✅ 5 bonus “conversion boosters” that work on any local business site

Whether you're a builder, a barber, or a bookkeeping firm — this episode will help you turn your website into your best-performing salesperson.

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💡 Want expert help?

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

📩 Adam for Website Design: [email protected] | www.websitedesigners.london

📩 Josh for SEO: [email protected] | www.improvemysearchranking.com

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🎯 Keywords (for blog/podcast SEO): landing page optimisation, local business marketing UK, how to get more leads, conversion rate tips, small business website design, high converting web pages, website trust signals, CTA design tips, mobile-first design UK, how to write a landing page, local service business marketing, UK SEO podcast, Alex Hormozi value equation, landing page audit, small business CRO UK

What if you could double your enquiries, triple your conversions, and make your phone ring more — all without changing your prices or spending more on ads?

In this episode, we break down the exact formula behind creating offers so powerful, so valuable, and so low-risk that your ideal customer would feel stupid saying no.

Using frameworks made famous by Sabri Suby (Sell Like Crazy) and Alex Hormozi ($100M Offers), we show you how to ethically engineer desire and remove objections — even in a crowded or price-sensitive market.

Here’s what you’ll learn:

• 🎯 The psychology behind what makes an “irresistible” offer

• 🔥 How to use Hormozi’s Value Equation to boost perceived value and reduce friction

• 🧲 Why most local businesses are actually repelling customers with vague offers — and how to fix it in one sentence

• 💸 How to build urgency and scarcity without sounding like a scam

• 🧠 Real-world examples of high-converting offers in industries like trades, beauty, education, fitness, and more

  
  

Whether you’re a plumber, dentist, gym owner, or agency — this episode gives you the step-by-step method to create offers that convert like crazy.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ | ⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠
Josh for SEO: ⁠⁠⁠⁠[email protected] | ⁠⁠www.improvemysearchranking.com

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📈 Keywords: how to make a good offer, Hormozi value equation, Sabri Suby offers, sell like crazy, $100M Offers, create irresistible offer, local business marketing, offer that converts, increase conversions, high-converting landing pages, how to increase leads, pricing strategy, value-based selling, podcast for local businesses, ChatGPT SEO, AI visibility

💰 Want to grow your revenue by up to 25% — without a single new customer?

In this powerful episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal how small changes in your pricing strategy can lead to massive profit gains. Backed by research from MIT, Harvard Business Review, and McKinsey, you’ll learn why most local businesses are leaving money on the table — and how to fix it.

Whether you’re a tradesperson, personal trainer, wedding photographer, or run an agency — this episode will show you how to charge what you’re worth (and more), without scaring customers away.

What You’ll Learn:

✅ Why value-based pricing is up to 25% more profitable than cost-plus pricing

✅ How “anchor pricing” tricks the brain — and why Apple, gyms, and builders use it

✅ The science behind “charm pricing” (£49 vs £50) and how it impacts conversions

✅ When premium pricing increases sales instead of reducing them

✅ The power of bundling to boost perceived value without discounts

✅ How dynamic pricing can maximise revenue — even for local services

Real-World Examples:– iPhones and kitchen quotes– Personal trainers, wedding photographers, and local dog groomers– Bundles that sell themselves (without ever using “10% off” again)

Data-Backed Insights From:📚 MIT Sloan Management Review📚 Journal of Consumer Research📚 Harvard Business Review📚 McKinsey & Co📚 PwC Global Consumer Survey

Final Thought: If your pricing feels like guesswork — this episode is your wake-up call. Don’t just pick a price. Design it strategically to reflect your brand, your value, and your ideal customer.

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💡 Want even more actionable tips?

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

📩 Adam for Website Design: [email protected] | www.websitedesigners.london

📩 Josh for SEO: [email protected] | www.improvemysearchranking.com

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🎯 Keywords: pricing strategy, value-based pricing, how to price a product, pricing psychology, price anchoring, charm pricing, service pricing tips, pricing mistakes, bundling, small business UK, how to charge more, dynamic pricing, customer pricing behaviour, HBR pricing, McKinsey pricing, 2025 small business pricing

Struggling to grow your business — even though you’re working harder than ever? The problem might not be your effort… but your strategy.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the four proven ways to grow your business — and when to use each one to avoid wasting time, money, and momentum.

You’ll learn:

✅ The slow-but-steady path of organic growth (and when it's too slow)
✅ How acquisition can rapidly scale your reach — if you do it right
✅ How to form smart partnerships that drive new leads and revenue
✅ What it takes to turn your business into a franchise model (and why some fail)
✅ Real-world examples from local businesses and service providers across the UK

Whether you’re a solo tradesperson or a growing agency, this episode gives you a strategic roadmap to choose the right kind of growth — for your business, your goals, and your budget.

🎯 “Think strategically, act intentionally, and you’ll build not just a business — but a real asset.”

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📢 Special Offer for Listeners:

Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:

📧 Adam (Web Design): ⁠⁠⁠[email protected]⁠⁠⁠ | 🌍 ⁠⁠⁠www.websitedesigners.london⁠⁠⁠

📧 Josh (SEO): ⁠⁠⁠[email protected]⁠⁠⁠ | 🌍 ⁠⁠⁠www.improvemysearchranking.com⁠⁠

Search Everywhere Keywords

• business growth strategies

• how to grow a local business

• organic growth vs acquisition

• business acquisition for beginners

• local business expansion ideas

• partnership marketing strategies

• franchising for small businesses

• how to scale a trades business

• UK business development tips

• local service business marketing

• marketing podcast UK

• joint ventures for local businesses

• growth tips for small businesses

• local SEO and growth strategy

• business model scaling advice

• improve my search ranking podcast

• web design agency growth

• building a scalable business

• business partnerships UK

• podcast for entrepreneurs UK

AI content is flooding the internet — but is it helping or hurting your Google rankings? In this episode, we expose the hard truth about AI-generated content vs human-written expertise — backed by recent 2024 studies.

Google’s March 2024 core update made one thing brutally clear: unhelpful AI content will sink your site. But does that mean AI tools have no place in your content strategy? Not at all. You just need to know how to use them properly.

Inside this episode:

• How Google detects poor AI content (Originality.AI 2024 study)

• Why human experience matters for E-E-A-T rankings

• How AI tools like ChatGPT, Perplexity & Gemini select businesses to recommend

• Step-by-step: How to safely use AI content tools for SEO

• What local businesses must do to survive the AI search revolution
  

If you run a local business — SEO has changed forever. This episode gives you the facts and the exact strategy you need in 2025.

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📢 Special Offer for Listeners:

Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:📧 Adam (Web Design): ⁠⁠[email protected]⁠⁠ | 🌍 ⁠⁠www.websitedesigners.london⁠⁠📧 Josh (SEO): ⁠⁠[email protected]⁠⁠ | 🌍 ⁠⁠www.improvemysearchranking.com⁠⁠

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Keywords for search (Google / ChatGPT / Gemini / Perplexity etc): Google AI content update, Google March 2024 core update, AI vs human content SEO, AI-generated content penalties, ChatGPT SEO for local business, Perplexity AI visibility, Gemini AI search ranking, Google helpful content update 2024, AI content audit tools, Originality AI study 2024, AI tools for small business marketing, local SEO in the AI era

In this episode, Adam and Josh dive into the game-changing world of AI search - where tools like Google AI Overviews, ChatGPT, and Perplexity are giving users instant answers instead of just search results.

So, when someone nearby asks, “Who’s the best plumber near me?”  will the AI name your business, or your competitor?

You’ll learn:

✅ Why AI-powered search is now critical for local business visibility
✅ How to optimise your Google, Bing, and Apple listings for AI recognition
✅ The minimum review score you need to appear in ChatGPT’s recommendations
✅ The role of schema markup and structured content in getting featured
✅ How to create locally-relevant, Q&A-style content for different customer personas
✅ Where and how to build brand mentions and backlinks AI trusts

Packed with real quotes from Google, expert insights, and actionable tips, this episode gives you a step-by-step guide to getting your business featured in AI-generated answers.

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📢 Special Offer for Listeners:

Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:

📧 Adam (Web Design): ⁠⁠[email protected]⁠⁠ | 🌍 ⁠⁠www.websitedesigners.london⁠⁠

📧 Josh (SEO): ⁠⁠[email protected]⁠⁠ | 🌍 ⁠⁠www.improvemysearchranking.com⁠⁠

Search Everywhere Keywords:
AI search for local businesses
ChatGPT local SEO
Google AI Overviews SEO
AI-powered local marketing
AI visibility for small businesses
how to appear in AI search
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Google Business Profile optimisation
Bing Places for business
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LocalBusiness schema
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AI search tools for trades

AI isn’t just changing how your business is found — it’s changing how your website is used. In this episode, Adam and Josh break down how Google’s AI Mode, ChatGPT, and other AI agents are transforming web design from visual-first to AI-first. You’ll learn why full pages are out, why passages now compete like search snippets, and why features like booking systems, pricing, and structured data are essential to stay visible. From new metrics to must-make design tweaks, this episode is your roadmap to future-proofing your website for the age of AI.

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📢 Special Offer for Listeners:Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:📧 Adam (Web Design): ⁠[email protected]⁠ | 🌍 ⁠www.websitedesigners.london⁠📧 Josh (SEO): ⁠[email protected]⁠ | 🌍 ⁠www.improvemysearchranking.com⁠

🔎 Search Everywhere Keywords:

AI Mode, Google AI search, SEO podcast, web design podcast, local SEO, AI for local business, AI web design, AI and SEO, ChatGPT marketing, AI agents, Google algorithm update, zero-click search, machine-readable websites, passage-level SEO, structured data SEO, booking system optimisation, marketing for small business UK, local marketing podcast, future of SEO, AI-ready websites

Think business directories and citations are dead? Think again.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal one of the fastest, easiest, and most overlooked SEO wins in 2025: getting your business listed in high-authority directories.

These aren’t spammy link farms—they’re trusted platforms like Google Business Profile, Apple Maps, Yelp, and niche-specific directories your competitors are already using to dominate search results.

You’ll discover:

✅ Why business directories still matter in Google’s local ranking algorithm
✅ The 4 types of directories every local business should target
✅ How to find powerful, underused directories your competitors are on
✅ The biggest directory mistakes to avoid (and how to fix them)
✅ A 7-day action plan to improve your local SEO—without spending a penny on ads or content

Whether you’re a plumber, clinic, agency, or café—this episode will help you get found faster, rank higher, and build trust with both Google and real customers.

💬 “It’s so easy, my 99-year-old grandma could do it.” – Adam
🎧 Tune in now and unlock the secret link-building strategy hiding in plain sight.

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FREE Top UK Business Directories for Free Backlinks in 2025: https://marketing-podcast-local-businesses.com/top-uk-business-directories-for-free-backlinks-in-2025/

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📢 Special Offer for Listeners:
Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:
📧 Adam (Web Design): [email protected] | 🌍 www.websitedesigners.london
📧 Josh (SEO): [email protected] | 🌍 www.improvemysearchranking.com

🔎 Search Everywhere Keywords:
UK business directories, local SEO strategies 2025, free backlink tips, citation SEO tools, digital marketing podcast UK, how to rank on Google Maps, SEO tools for small business, local SEO tips UK, high DA directory backlinks, SEO for tradespeople, how to boost website traffic, white label SEO tips, Hike SEO comparison, Search Atlas insights, SEO software for agencies

Why does a £99 product suddenly feel like a bargain when it sits next to a £299 one?

That’s not coincidence—it’s psychology. It’s called price anchoring, and it’s one of the most powerful (and underused) online marketing strategies for local businesses in 2025.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down how smart pricing can completely transform how customers perceive value. Whether you sell services, subscriptions, or products—price anchoring can double your conversions, increase your average order value, and boost your bottom line.

You’ll learn:

✅ What price anchoring is and why it works
✅ How businesses like Adobe, local clinics, and service providers use it to drive sales
✅ Why the order and layout of your pricing page can make or break your conversions
✅ How to implement the "Goldilocks Rule" with three-tier pricing
✅ The #1 mistake most businesses make with their pricing structure—and how to avoid it
✅ Practical tips for applying price anchoring today, even if you're on a budget

💡 Plus: Real-world examples of how Adam and Josh have helped clients in web design, SEO, and local services implement anchoring strategies that increased revenue—without changing the product.

This episode is packed with actionable insights designed specifically for UK-based local businesses looking to outsmart the competition and sell with confidence online.

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📢 Special Offer for Listeners:
Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:
📧 Adam (Web Design): [email protected] | 🌍 www.websitedesigners.london
📧 Josh (SEO): [email protected] | 🌍 www.improvemysearchranking.com

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🔎 Search Everywhere Keywords:
price anchoring psychology, pricing strategy 2025, marketing tactics UK businesses, digital marketing podcast UK, how to boost online sales, 3-tier pricing strategy, sales psychology for small businesses, service pricing hacks, value-based pricing podcast, behavioural economics in marketing, high-converting pricing pages, small business conversion tactics