There’s a massive misconception that web development is just dragging, dropping and clicking things into place.

In the final episode of season 2 of The Marketing PodCAST, Sam Dent and Peter Brazier pull back the curtain on life as an agency dev. They demystify what actually goes on behind the code and break down how front-end and back-end teams work together to build a solution that meets a B2B brand’s exact development needs.

From why you can’t just walk away after a website is launched, to the real impact AI is having as a coding assistant, Sam and Pete discuss the technical thinking and skills involved in bringing projects to life.

What makes a great leader in today’s B2B world? And how do you actually make that leap?

In the latest episode of The Marketing PodCAST, marketing leader Victoria D. and Pod co-founder Jennifer Hughes reflect on their own leadership journeys, and open up about what it means to be an authentic leader.

They get honest about the invisible mental load of looking after a team without burning yourself out, how your priorities have to change when you're no longer the specialist in the room, and how to deal with imposter syndrome.

How can the energy sector overcome a massive skills shortfall and inspire the next generation of talent? ⚡️

The sector is undergoing its biggest transformation in a generation, and solving the recruitment gap is a massive challenge. But with that challenge comes incredible opportunities.

In the latest episode of The Marketing PodCAST, Stephen Barrett from Energy & Utility Skills breaks down the new career paths of tomorrow and reveals which messages are convincing young people and career-changers to join the sector. He also shares what needs to be done - and fills us in on the new Destination Energy initiative.

The Marketing PodCAST is officially back. Season 2, let's go. 🎙️

James Montgomery and Emma Crofts kick off the new season by asking why so many B2B organisations still sound like they're clearing their throats when it comes to brand voice.

They sit down with our hosts Jodie Williams and Rosamund Wisdom Bull to discuss what's involved with developing a brand voice that's distinctly, uniquely your own - and why it's never been such a powerful differentiator.

Featuring Ellie Smith (Marketing Strategy Consultant) 

What changes when you’ve sat on both sides of the table?

In this episode, Ellie reflects on her move from in-house to agency life, and why client-side experience fundamentally changes how you show up as an agency partner. From navigating internal politics and compliance to anticipating stakeholder pressures before they’re said out loud, she unpacks what agencies often miss, and what great ones get right.

An honest conversation about trust, senior credibility, making clients look good, and why understanding your client’s world is the real competitive advantage.

Essential listening for agency teams who want to be more than just a supplier.

Featuring Alexander Costello (HubSpot Solutions Engineer)

What if most of your business decisions are based on just 20% of the data available to you?

Having attended HubSpot’s latest INBOUND conference in San Francisco, Al breaks down one of the event’s biggest messages: the hidden 80% of data sitting in conversations, calls, emails, tools and spreadsheets. And why ignoring it is holding B2B growth back.

From AI-powered tools to smarter data models, this episode cuts through the hype to explain how HubSpot is helping teams unify data, eliminate guesswork and make better decisions, faster.

If you’re still relying on dashboards that only tell part of the story, this one’s for you.

Featuring Ellie Smith (Marketing Strategy Consultant) and Emma Crofts (Head of Content & PR)

Sustainability messaging is everywhere, and yet, audiences are tuning out. So how do B2B brands move beyond carbon claims, jargon and greenwashing accusations to tell stories that actually resonate?

Recorded on the same day Ellie joined BusinessGreen’s Spotlight on Marketing panel on greenwashing, this episode digs into why sustainability communications have hit a wall. And how reframing the conversation around nature, transparency and commercial value can bring them back to life.

From biodiversity and water risk to trust, regulation and proof, Ellie and Emma explore what credible, engaging sustainability marketing really looks like now, and why “nature-positive” isn’t just good ethics, but smart business.

Featuring Sara Burgess (PR Specialist, The Marketing Pod) and Mike Nicholls (PR Manager, The Marketing Pod)

Another week, another headline-grabbing crisis. But while consumer brands are under constant scrutiny, are B2B businesses quietly assuming they’re immune?

Recorded immediately following Brooklyn Peltz Beckham’s very public reminder of how fast reputations can unravel, this episode explores why B2B organisations can’t afford complacency. Sara and Mike unpack the reputational risks B2B brands face, how social media has changed crisis response forever, and what good crisis preparedness actually looks like, before things go wrong.

A practical, no-nonsense listen for anyone responsible for brand, comms or leadership in a B2B organisation.

What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.