The Marketing Procurement Podcast

How  “empathy” can enhance Marketing Procurement? This episode sheds valuable insights thanks to Christine’s multifaceted background on Procurement, Agency and Consulting sides.

Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community.
Take care of yourself and take care of each other.

MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/
CHRISTINE A. MOORE LINKEDIN - http://linkedin.com/in/kristin-adamsson-moore
FIRMDECISIONS - https://www.linkedin.com/company/firmdecisions-asjp

1. Why transparency and trust will see us through this crisis -https://www.firmdecisions.com/articles/blog/why-transparency-and-trust-will-see-us-through-this-crisis/
2. Navigating an unchartered path with trusted agency partners -https://www.firmdecisions.com/articles/press/navigating-an-unchartered-path-with-trusted-agency-partners/
3. 2021: the year of scrutiny, transparency, and compliance -https://www.firmdecisions.com/articles/blog/2021-the-year-of-scrutiny-transparency-and-compliance/
4. Why auditing in a crisis is essential for better agency relationships -https://www.firmdecisions.com/articles/blog/why-auditing-in-a-crisis-is-essential-for-better-agency-relationships/

What’s a CMO point of view on Marketing Procurement? How best-in-class collaboration looks like between Marketing and Procurement? What are the most important things to consider to establish a symbiotic relationship? Why Procurement ought to be a strategic differentiator for Marketing in achieving its business goals?

This episode explores the multifaceted topic of collaboration between Marketing, Procurement and Agencies. 

Marketing Procurement can help delivering against business goals “Faster, Smarter, Better, Cheaper” quote Ivan. There’s a need to balance wisely times to play as one team with Marketing and times to leave room for each functional experts to decide. 

This episode completes the series of Marketing Procurement viewed through the stakeholders eyes. It shares nuggets of wisdom to enhance business goals achieved in collaboration between  Marketing, Procurement and Agencies. 

The key advices are:
- Everyone is accountable to deliver “Faster, Better, Cheaper”; Procurement’s leadership is key.
- Balancing between team work and functional expertise is required.
- It’s down to People and Culture to create the right environment where collaboration thrives. 

Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. 

Take care of yourself and take care of each other.

MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/
IVAN POLLARD - https://wfanet.org/knowledge/item/2020/12/18/Meet-the-Global-Marketer-of-the-Year-2020-nominees-Ivan-Pollard-General-Mills

Links & references
General Mills careers - https://careers.generalmills.com/careers/
CMO introduction  Ivan Pollard - https://youtu.be/NTuUVlOARyo
WFA https://wfanet.org/knowledge/item/2020/12/18/Meet-the-Global-Marketer-of-the-Year-2020-nominees-Ivan-Pollard-General-Mills
WFA project spring - https://wfanet.org/leadership/project-spring

What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of Agency relationship management? 

This episode explores the crucial and complex topic of relationship management between Agencies and Marketing Procurement. 

“An Agency is not a factory” quote Maryl. It’s an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etc

There is so much to say about Agency relationship management. This episode is a mere attempt to set the stage for several discussions to be hosted on the Marketing Procurement Podcast with agency leaders.

For now, the key advices are:
- Your Agency is as good as your internal team allows it to be.
- Agencies require a more subtitle/advanced type of relationship management.
- Stay tuned on the upcoming episodes if you don’t want to miss insightful perspective from agency leaders that know really well Marketing Procurement. 

Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. 

Take care of yourself and take care of each other.

MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/
MARYL ADLER LINKEDIN - http://linkedin.com/in/maryl-adler

Links & references
https://www.mediamonks.com/
https://meditations.mediamonks.com/striking-the-balance

What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of agency relationship management? 

This episode explores the crucial and complex topic of relationship management between agencies and Marketing Procurement. 

An agency is an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etc

There is so much to say about Agency relationship management. This episode is a mere attempt to set the stage for several discussions to be hosted on the Marketing Procurement Podcast with agency leaders.

For now, the key advices are:
- Your agency is as good as your internal team allows it to be.
- Agencies require a more subtitle/advanced type of relationship management.
- Stay tuned on the upcoming episodes if you don’t want to miss insightful perspective from agency leaders that know really well Marketing Procurement. 

Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. 

Take care of yourself and take care of each other.

MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/
PAUL WILLIAMS LINKEDIN - https://www.linkedin.com/in/pwilliams

What is an “agency”? How different is it vs. a “supplier” What are the Dos & Don’t in terms of agency relationship management? 

Let’s set the stage in this episode for the crucial and complex topic  of agency relationship management by Marketing Procurement. 

An agency is an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etc

There is so much to say about Agency relationship management. This episode is a mere attempt to set the stage for several discussions to be hosted on the Marketing Procurement Podcast with agency leaders.

For now, the key advices are:
- Your agency is as good as your internal team allows it to be.
- Agencies require a more subtitle/advanced type of relationship management.
- Stay tuned on the upcoming episodes if you don’t want to miss insightful perspective from agency leaders that know really well Marketing Procurement. 

Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. 

Take care of yourself and take care of each other.

MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/

How Marketing Procurement is perceived by its key stakeholders? What could Marketing Procurement do to become more influential? Which skills are key to sustain effective business relationships? 

Let’s explore which best-practices are worth sustaining. Let’s also have a straight talk about poor practices that ought to stop. 

This episode explores the topic of effective influence by Marketing Procurement towards key stakeholders. It provides pragmatic tips & advice to define the that everyone can start using immediately. 

Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. 

Take care of yourself and take care of each other.

MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/
OHANES MISSIRILIAN LINKEDIN -http://linkedin.com/in/ohanes-missirilian-8888363

References & links:

BY-ACTION COACHING - http://www.by-action.com/

How should you train to become an effective Marketing Procurement leader? 

Let’s turn year-end performance reviews into a great starting point to develop a robust training & development plan.

We usually discuss weaknesses and areas of opportunities at the end of a business cycle. There’s an opportunity to better use these findings while shaping the type, frequency and intensity of training required. 

A good approach is to define the way to prioritize trainings; 
- some people like to close gaps focusing on their ‘weaknesses’ or ‘opportunity areas’
- others prefer to disproportionately focus on further developing their strengths

Having a clear definition of the ‘best version of yourself’ is key to define a training plan that leads you towards becoming who you want to be.

This episode explores the topic of training in Marketing Procurement. It provides pragmatic tips & advice to define the that everyone can start using immediately. 

Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. 

Take care of yourself and take care of each other.

References & links:

An insightful training roadmap to look for which core Marketing competencies to acquire
https://mba.marketingweek.com/

A framework to apply JBP - joint business plan between Marketing and Marketing Procurement
https://www.accenture.com/il-en/%E2%80%8B~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Industries_2/Accenture-Joint-Business-Planning.pdf

MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/

What are the needs, gaps and trends for Marketing Procurement to realize it potential bright future? My guest for this discussion is Laura Forcetti. She’s global Marketing Sourcing lead at the World Federation of Advertisers (WFA). 

We will discuss what’s top of mind for the Marketing Procurement professionals. What’s the state of their relationship with other functions inside their companies? How are they perceived by agencies and external partners? 

Laura has been shepherding several cross-industries efforts to enhance capabilities of the discipline worldwide. She interacts daily with some of the finest Marketing Procurement leaders worldwide. 

This episode explores the many opportunities and challenges facing Marketing Procurement. It provides actionable tips & advice to define the that everyone can start using immediately. 

Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. 

Take care of yourself and take care of each other.

References & links:

• Learn more about the Global Sourcing Board: https://wfanet.org/sourcingboard
• Learn more about Project Spring (free download): www.wfanet.org/projectspring
• Supplier diversity: top tips from the Global Sourcing Board: https://wfanet.org/knowledge/item/2020/11/27/Sourcings-diversity-power
• Sustainability & procurement: https://wfanet.org/knowledge/item/2020/09/15/Sustainability-and-procurement
• WFA 10 predictions for 2021: https://wfanet.org/knowledge/item/2020/12/15/10-Predictions-for-2021

Contact details: Laura Forcetti, Marketing Sourcing, Global Lead, [email protected]

LAURA FORCETTI LINKEDIN - https://www.linkedin.com/in/lauraforcetti
MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/

What are the skills required to be a successful Marketing Procurement leader? 

The key challenges are:
- Marketing Procurement is unchartered so how to define necessary skills & competencies? What standards are required to be met?
- Marketing is a fast moving discipline so the needs of internal stakeholders are constantly changing.
- Agencies and technologies are evolving fast so the need to keep up with trends and innovation adds complexity.

This episode explores the skills dilemma in Marketing Procurement. It provides pragmatic tips & advice to define the that everyone can start using immediately.

Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community.

Take care of yourself and take care of each other.
MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/