The Marketing Procurement Podcast

How “empathy” can enhance Marketing Procurement? This episode sheds valuable insights thanks to Christine’s multifaceted background on Procurement, Agency and Consulting sides.Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/CHRISTINE A. MOORE LINKEDIN - http://linkedin.com/in/kristin-adamsso...

What’s a CMO point of view on Marketing Procurement? How best-in-class collaboration looks like between Marketing and Procurement? What are the most important things to consider to establish a symbiotic relationship? Why Procurement ought to be a strategic differentiator for Marketing in achieving its business goals?This episode explores the multifaceted topic of collaboration between Marketing, Procurement and Agencies. Marketing Procurement can help delivering against business goals “F...

What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of Agency relationship management? This episode explores the crucial and complex topic of relationship management between Agencies and Marketing Procurement. “An Agency is not a factory” quote Maryl. It’s an organization providing a service on behalf of another business. There are various type of agencies which span from...

What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of agency relationship management? This episode explores the crucial and complex topic of relationship management between agencies and Marketing Procurement. An agency is an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Re...

What is an “agency”? How different is it vs. a “supplier” What are the Dos & Don’t in terms of agency relationship management? Let’s set the stage in this episode for the crucial and complex topic of agency relationship management by Marketing Procurement. An agency is an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etcThere is so much to say about Agency relati...

How Marketing Procurement is perceived by its key stakeholders? What could Marketing Procurement do to become more influential? Which skills are key to sustain effective business relationships? Let’s explore which best-practices are worth sustaining. Let’s also have a straight talk about poor practices that ought to stop. This episode explores the topic of effective influence by Marketing Procurement towards key stakeholders. It provides pragmatic tips & advice to define the tha...

How should you train to become an effective Marketing Procurement leader? Let’s turn year-end performance reviews into a great starting point to develop a robust training & development plan.We usually discuss weaknesses and areas of opportunities at the end of a business cycle. There’s an opportunity to better use these findings while shaping the type, frequency and intensity of training required. A good approach is to define the way to prioritize trainings; - some people l...

What are the needs, gaps and trends for Marketing Procurement to realize it potential bright future? My guest for this discussion is Laura Forcetti. She’s global Marketing Sourcing lead at the World Federation of Advertisers (WFA). We will discuss what’s top of mind for the Marketing Procurement professionals. What’s the state of their relationship with other functions inside their companies? How are they perceived by agencies and external partners? Laura has been shepherding severa...

What are the skills required to be a successful Marketing Procurement leader? The key challenges are:- Marketing Procurement is unchartered so how to define necessary skills & competencies? What standards are required to be met?- Marketing is a fast moving discipline so the needs of internal stakeholders are constantly changing.- Agencies and technologies are evolving fast so the need to keep up with trends and innovation adds complexity.This episode explores the skills dilemma in Ma...