The Marketing Rapport

In recent years, and especially due to the pandemic, e-commerce has become very popular and the number of online customers has increased. After all, online shopping is very practical and saves time and effort, as you can choose and buy products from your armchair. 

But some still like to go to stores to consult with the seller about a product, and the like. Others prefer multi-channel shopping and actively combine the physical with the virtual, as they use their phones to research and shop online in physical locations. That's why companies must invest in both channels and find ways to connect them.   

In this episode of The Marketing Rapport, Andrew Criezis, the SVP & GM, US at NielsenIQ, gets into the challenges facing brands and CPG today. Andrew and our host Tim Finnigan discuss the importance of balancing personalization and privacy, the growth of omnichannel sales, and what trends and challenges are impacting brands that seek out the expertise of NielsenIQ.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

The tech industry is constantly changing, and it's vital to always stay curious and ask the right questions. But above all, you need to seek out the right partners because you can't have all the answers. 

In this episode of The Marketing Rapport podcast, our host Tim Finnigan welcomes Kelly Barrett, the SVP of Product Management at Comscore, Inc. They talk about the ever-evolving tech space, keeping up with customers, and why measurement is a team sport.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Email is used for many different purposes, including contacting friends, communicating with professors and supervisors, requesting information, and applying for jobs, internships, and scholarships. It is also used for marketing and is a popular tool for brand-building.

But you've undoubtedly noticed that every website now asks for your email, and your inbox has never been more bombarded. As a result, you receive many messages that you don't want. 

Fortunately, there is a platform called lockr, and through their product lockrMail, you can take back control of your inbox. lockrMail is a public-facing email address that will help you organize and secure your inbox while helping you protect your identity.

In this episode of The Marketing Rapport, our host Cory Davis welcomes Keith Petri, the CEO & founder of lockr. Keith explains what lockr is and how it can help consumers protect their email. Keith and Cory discuss two lockr products — lockrMail and Identity lockr — and three lockr stakeholders: consumers, publishers, and partners.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Sales and marketing are the key pillars of any business. While marketing is about building awareness of the brand, sales turns that audience into profit by converting potential customers into actual customers.

But in order to generate revenue for the company, sales and marketing must be connected. They should work in tandem because, for example, there are content and tools required by salespeople that only marketing can provide.

In this episode of The Marketing Rapport, our host Tim Finnigan welcomes Bob Armour, the CMO of M1 Finance. Bob describes what he did at Guaranteed Rate and what he does at M1 Finance, and how to meet customer requirements. Bob and Tim get into marketing issues and discuss the concepts of a mortgage tracker, a bias for action, and 'the functional why.’

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In the past few years, technology has changed the way we communicate and conduct business, the way we shop, and how we live and work. And today, a business that doesn’t involve technology like video conferencing and various applications for project management is unthinkable.

But choosing the right technology is not easy and depends on several factors. Moreover, the tech umbrella covers an ever-increasing selection of products, hence every company must figure out the apt solution for its organizational needs. 

Marketing agencies like Digitas, and their CTOs, help companies/clients choose the right technology solution and integrate it into their ecosystem.

In this episode of The Marketing Rapport, our host Cory Davis welcomes Mike Scafidi, the former CTO of Digitas. Mike gets into the importance of continuous value exchange and explains how he advises clients regarding new technology choices. Mike and Cory discuss the relationship between a CMO and a CTO and how to keep up with the overabundance of technologies on the landscape.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

The unified customer profile is a critical element of modern-day operations as it lets companies get a 360° view of customers. However, only some companies know how to manage it. Therefore, businesses of all sizes need to find the best model to approach it, and they need to think of the tools, people, and processes involved.

In this episode of The Marketing Rapport, we welcome Barry Padgett, the CEO of Amperity to talk with our host Zora Senat. Barry explains why companies struggle with the unified customer profile. He also explains the importance of data, primarily first-party information, in providing an exceptional customer experience and the problems B2C brands want to solve through platforms like Amperity.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

If we look at the modern-day business world, the more demanding the role is, the fancier and shorter the title is. But it's different in the case of Todd Rose of InMobi. Therefore, we asked him to join us on this episode of The Marketing Rapport and tell us more about his job title: SVP of Global Business Development and GM of Identity and Addressability.

Todd shares his teams' areas of focus and the challenges they tackle. He also discusses the past, present, and future of InMobi. Finally, he lists questions every company eager to operate internationally must ask to meet different data privacy-related legal requirements.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Matt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by the merging of Jornaya, Infutor, and Contact State. We’re also happy to have him as our very first guest on this episode of The Marketing Rapport podcast.

Matt, along with our host Zora Senat, Chief Commercial Officer with Verisk Marketing Solutions, share the story behind how this new business unit came to be and what marketers can expect from the resulting merger. Considering the company is very consumer data-focused, Matt and Zora talk about the importance of data in today’s business world and how marketers can benefit if they focus on customer data more, especially identity and behavioral.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Our movement through the digital space doesn't go unnoticed. On the contrary, our digital footprints are all over the internet, and companies use them to offer their products or services. But if they want to operate legally, businesses must comply with data privacy regulations. 

That's why the most reputable companies and those aspiring to become such pay a lot of attention to data governance. 

In this episode of Identity Revolution, Infutor’s host Eric Gastevich welcomes Christine Frohlich, the Head of Data Governance at Verisk Marketing Solutions. The two discuss data governance and its three core elements – processes, technology, people – existing and upcoming data protection regulations, and resources that can help companies use data to build trust and credibility and drive business growth. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Information is the most valuable asset in the contemporary (business) world, and every company aspiring to stay relevant in the market — regardless of its industry — must become data-driven. However, such an endeavor requires companies to not only have teams and access to tools but also a culture that values data. 

Therefore, the sooner organizations acknowledge the power of data, the sooner they can start working on these three prerequisites for their operations' long-term success. 

In this episode of Identity Revolution, Colin Marden, a Senior Solutions Architect at Amazon Web Services, joins Infutor’s host Eric Gastevich. Together they discuss cybersecurity, personalization, and of course data in business.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.