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Welcome to The Marketing Schematic, the podcast that dives into the rapidly transforming manufacturing industry, and how sales and marketing teams are driving forward. In each episode, we discuss mark... more
FAQs about The Marketing Schematic:How many episodes does The Marketing Schematic have?The podcast currently has 30 episodes available.
November 13, 2023Performing a SWOT Analysis ft. Lloyd Brown (Marlin Technologies)Join us as we learn from Lloyd Brown, Sales & Marketing Director at Marlin Technologies, about best practices for performing a SWOT analysis and how it feeds into your marketing plans. ...more50minPlay
October 23, 2023WIMTS Trade Show & "Live" Exhibitor InterviewsTop Floor's Sales and Marketing Team discuss their experience at the Wisconsin Manufacturing & Technology Show, where they interviewed both attendees and exhibitors. Hear what their takeaways were and the recorded trade show interviews....more50minPlay
September 04, 2023Recruiting the Next Gen of Skilled Labor with Andrea YankRecruiting for the next generation of skilled labor has been a hot-button issue for many manufacturers over the past several years. In this episode, we discuss the perceptions of manufacturing careers and marketing's role in changing perceptions and filling open seats....more36minPlay
August 21, 2023Generative AI Applications & Prompt-Writing TipsTake a listen to the audio recording of Top Floor's virtual workshop, Exploring the Impact of AI and ChatGPT. Anne Cotter and Justin Kerley discuss important definitions, and applications of AI in B2B marketing, along with tips for crafting stong generative AI inputs to get high-quality outputs....more59minPlay
August 07, 2023Trade Show Strategy & Branding with Amanda KingIn this episode, Anne and Chad talk to Amanda King, Marketing Manager at Yamato Corporation, about developing a successful tradeshow strategy and how to make an impression in high-traffic environments. The conversation unveils distinct marketing principles that should be kept in mind for both traditional and digital marketing strategies. ...more1h 6minPlay
July 24, 2023ChatGPT & AI for Marketing Manufacturers with Justin KerleyChad, Anne, and Justin summarize some of the ways they've tested ChatGPT and AI in their everyday lives (business and professional), and discuss how B2B and industrial marketers can start incorporating it into their processes....more55minPlay
July 10, 2023The Future of AI & Web Development with Scott SawyerChad and Anne talk to Top Floor Senior Web Developer/Architect, Scott Sawyer, to get his take on what's to come for AI in web development. They discuss AI in coding, quality assurance, and website security alongside a multitude of tangents and "what if" scenarios. ...more57minPlay
June 26, 2023Take Your Industrial Website to the Next Level with Journey Mapping (with Izamar Virafuentes)Meet Izamar Virafuentes, a connoisseur in digital design and brand strategy. Hear how Izamar goes through the process of creating a journey map for new website builds and refreshes, along with tips for developing user personas. ...more51minPlay
June 12, 2023Preparing for GA4 with Andrea YankHaven't transitioned to GA4 yet? Andrea Yank, Team Lead at Top Floor, is here to walk you through the key differences in GA4 data collection, and what steps you can take today to get prepared before July 1, 2023....more41minPlay
May 29, 2023Welcome to The Marketing Schematic!Meet Anne Cotter and Chad Spaude, hosts of The Marketing Schematic. Hear all about why they've created this podcast, and what they hope listeners will gain. ...more20minPlay
FAQs about The Marketing Schematic:How many episodes does The Marketing Schematic have?The podcast currently has 30 episodes available.