Join us as we learn from Lloyd Brown, Sales & Marketing Director at Marlin Technologies, about best practices for performing a SWOT analysis and how it feeds into your marketing plans.

Top Floor's Sales and Marketing Team discuss their experience at the Wisconsin Manufacturing & Technology Show, where they interviewed both attendees and exhibitors. Hear what their takeaways were and the recorded trade show interviews.

Recruiting for the next generation of skilled labor has been a hot-button issue for many manufacturers over the past several years. In this episode, we discuss the perceptions of manufacturing careers and marketing's role in changing perceptions and filling open seats.

Take a listen to the audio recording of Top Floor's virtual workshop, Exploring the Impact of AI and ChatGPT. Anne Cotter and Justin Kerley discuss important definitions, and applications of AI in B2B marketing, along with tips for crafting stong generative AI inputs to get high-quality outputs.

In this episode, Anne and Chad talk to Amanda King, Marketing Manager at Yamato Corporation, about developing a successful tradeshow strategy and how to make an impression in high-traffic environments. The conversation unveils distinct marketing principles that should be kept in mind for both traditional and digital marketing strategies.

Chad, Anne, and Justin summarize some of the ways they've tested ChatGPT and AI in their everyday lives (business and professional), and discuss how B2B and industrial marketers can start incorporating it into their processes.

Chad and Anne talk to Top Floor Senior Web Developer/Architect, Scott Sawyer, to get his take on what's to come for AI in web development. They discuss AI in coding, quality assurance, and website security alongside a multitude of tangents and "what if" scenarios.

Meet Izamar Virafuentes, a connoisseur in digital design and brand strategy. Hear how Izamar goes through the process of creating a journey map for new website builds and refreshes, along with tips for developing user personas.

Haven't transitioned to GA4 yet? Andrea Yank, Team Lead at Top Floor, is here to walk you through the key differences in GA4 data collection, and what steps you can take today to get prepared before July 1, 2023.

Meet Anne Cotter and Chad Spaude, hosts of The Marketing Schematic. Hear all about why they've created this podcast, and what they hope listeners will gain.