Generative AI looks to be the latest technological advancement that could dramatically disrupt the way we live and work. Marketing leaders want to know how new tools like ChatGPT can and should be used, their impact on productivity and how best to guide their team members in developing their AI skill set. We talk with Nicole Leffer, a CMO with expertise in generative AI. Nicole answers questions like how generative AI is best utilized for marketing, its current limitations, and the importance of learning how to interact with the AI for best results. 

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Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you. 

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
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Connect with Cinthya, Podcast Manager, here

Cheers.

Believe it or not, sending cold emails can be quite effective at generating leads for the top of your funnel. But using email in this way is quite different than using it for nurturing or drip campaigns. We talked with Brandon Turnbull, an email specialist who has been running outbound email campaigns to generate leads for years. We cover the key things you'll want to know if you're going to use this channel, such as typical success rates, minimum requirements, how to ensure email deliverability, and more.

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Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you. 

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here
Connect with Cinthya, Podcast Manager, here

Cheers.

For B2B marketers, one of the most important internal relationships to manage is with sales. While it is becoming more commonplace for marketing teams to have their performance tied in part to revenue, simply putting this metric in place isn’t enough. Having an impact on revenue requires strategic and tactical alignment with your sales counterpart. In this episode, we speak with CMO, Kyle Hamer, about what it takes to achieve a successful partnership with sales.

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Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you. 

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here
Connect with Cinthya, Podcast Manager, here

Cheers.

Almost every company, at some point in time, will face a crisis situation, whether it be internally or externally triggered. While some companies have a dedicated communications or public relations department, it's not uncommon for marketing leaders to have these responsibilities fall under their domain. What can or should you do then when a crisis situation unfolds but you have no formal communications training? Andrew Moore, a communications expert from Narrative Public Affairs, shares his insights and best practices on how best to prepare and respond.

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Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you. 

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here
Connect with Cinthya, Podcast Manager, here

Cheers.

The term Quiet Quitting captured the silent but detrimental phenomenon of employees feeling so disengaged, disconnected and undervalued at work that they resort to performing only the bare minimum to meet their assigned responsibilities. It also spawned a correlating effect termed Quiet Hiring, where companies ask employees to temporarily take on new responsibilities beyond their current job description. However, the term also encompasses the expanded use of contractors or freelancers to more quickly fill skill gaps. In this episode, we focus on this latter definition in our conversation with Marian Temesvary and Martha Porter-Fiszer of Health Mavens, a C-suite and growth advisory firm for health-related brands.

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Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you. 

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here
Connect with Cinthya, Podcast Manager, here

Cheers.

Running a marketing department requires expertise in many domains, from positioning to demand generation to branding to martech and much more. As a business leader or a new department head, you may be an expert in one or more of those domains but usually not all of them. The Marketing Share podcast is meant to help close that gap. Listen to our first episode to learn why we've jumped into the podcasting world and how we're going to help marketing leaders be more successful.

Explore the video content of each podcast episode on YouTube

Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you. 

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here
Connect with Cinthya, Podcast Manager, here

Cheers.