On this episode we have the pleasure of interviewing a truly inspiring fitness entrepreneur, Michaela Fellner.

Michaela is the founder and CEO of Melbourne boutique cycle studio chain, Bodhi & Ride, born out of the idea that spin classes don't have to be boring and that there is an opportunity to deliver a higher quality product experience.

Michaela is a Method Entrepreneur who lives and breathes her business philosophy with a lifestyle that has a heavy focus on health and fitness. She is an absolute marketing weapon who has drawn upon her corporate marketing experience across ANZ Bank, Virgin Media and tech start-up Iglu.com to build a truly differentiated fitness class experience.

If you like this episode, don't forget to give us a 5 star rating and a review on Apple Podcasts!

On this episode of The Marketing Show we interview Phil Toppi, the Founder and Managing Director of Cubery.

Cubery is a tech-driven research and insights agency, offering end to end expert-led solutions for testing the effectiveness of advertising, new product innovation and packaging.

We talk to Phil about the basics of market research including the right questions to ask, removing bias and managing internal politics that could sway the interpretation of results. From there, we progress into how Cubery is simplifying the testing process and optimising it for more uniformity in results that are more easily actionable and comparable.

Phil also shares what he has found interesting this week at the end of the podcast!

As always, we are excited to have you along on our learning journey. If you enjoy this episode, don't forget to subscribe on Apple Podcasts and leave us a 5 star review.

On this episode of The Marketing Show we have the privilege to interview Simon Joyce, the Founder and CEO of Emotive, one of Australia's leading integrated creative agencies.

With a client list that includes Google, Audible, SportsBet, Optus, Hello Fresh and the Australian Turf Club, Simon and his team have been busy turning out memorable pieces of creative that are entertainment led and audience first. We dive into the core ideas that underpin Emotive's value proposition, Simon's personal journey to found his business as well as some of his key learnings in leadership.

Simon also talks about the influence of the book Creativity Inc by Ed Catmull, as well as the theories from The Science of Sharing by Professor Karen Nielsen Field - Check out one of her videos.

We hope you enjoy our interview with Simon as much as we did. As always, if you like this episode, please leave us a review and a 5 star rating on Apple Podcasts.

On this episode of The Marketing Show we get deep into the Big Data analytics and insights that power business decision making and marketing campaigns. We first do a whistle-stop tour of what you need to know about data collection, interpretation, insight and action before moving into a discussion about how businesses are then using Big Data in a powerful way.

We have two case studies to help us put the theory into practice, from GreenPal (like Uber for lawn care), who are optimising their business by predicting who their highest value customers will be, as well as Netflix, who use huge amounts of data to personalise the user experience.

As always, we are excited to have you along on our learning journey. If you like the show, please leave us a review and 5 star rating on Apple podcasts!

On this episode we explore the world of restaurant and food marketing! We'll learn how to make avocado toast profitable, why location is everything and discuss how fast food and fine dining strategies can help your business grow!

As always, we are excited to have you along for our learning journey here on The Marketing Show. If you like this episode, please leave a 5 star rating and review on Apple Podcasts.

On this episode of The Marketing Show we explore media campaign optimisation with a focus on the key metrics to measure and how you can make decisions on the go to get the most out of your media investment dollars. These metrics include basics such as Reach, Frequency, Awareness and Penetration, as well as some more technical metrics like Audience Retention, Sentiment Scores and Brand Associations.

We also have a killer case study from Ikea in Belgium to give us a live example of how one of the biggest companies in the world are measuring basic media metrics to optimise their campaigns to drive better footfall in stores and better efficiency in their media ROI.

As always, we are excited to have you along for our learning journey. If you like this episode, please leave us a 5 star rating and a review on Apple Podcasts.

On this episode of The Marketing Show we dive deep into the fascinating world of jingles. We take a look at the history of Jingles, even having a listen to the first jingle ever, as well as break down the psychology behind jingles to uncover why they work so well and stick in our minds for years after we first hear them.

As well as the key principles of jingles, we have a phenomenal local case study from a very well known brand, Aeroplane Jelly. A business that was built on a jingle.

As always, we are excited to have you along for our learning journey. If you like this episode, please leave us a 5 star rating and review!

On this episode of The Marketing Show we take a look into the retail and commercial banking sector to uncover the key principles that marketers must consider to drive brand and business growth. These principles include the importance of the physical bank branch, driving customer satisfaction, direct marketing, the prevalence of chat bots and the use of influencers to educate consumers.

We also dissect a case study from Bankwest to uncover how they managed to thrive as a challenger brand to the Big 4 and win market share pre and post the global financial crisis.

As always, we are excited to have you along for our learning journey. If you like this episode of the podcast, please leave us a 5 star rating and review on Apple Podcasts. 

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On this episode of The Marketing Show, we get granular with audience segmentation and targeting, with a deep focus on the differences between generations, behavioural data points and digital targeting. Some of the targeting methodologies we analyse include re-targeting, lookalike audiences, direct messaging using 1st party data and sequential targeting.

We have two case studies to give insight into how these practices can be utilised from Sonos and Target, which not only display how targeting can be implemented, but also the improved business results these methodologies can cultivate.

We're excited to have you along for our learning journey and we hope you enjoy the show. Please hit subscribe and give us a 5 star review on Apple Podcasts if you like this episode.

On this episode of The Marketing Show, we dive head first into the world of social media marketing, breaking down principles such as consumer tribes, organic vs. paid posting, content calendars and the metrics that matter. 

To exemplify the learnings in this episode, we have 2 case studies from Nike and a Rickshaw Aggregator business out of India.

Thank you for listening to The Marketing Show. We hope you enjoy the content. Please leave us a 5 star rating and a review if you like the show!