The Marketing Stir

Ajay and Vincent chat with Brooke Papiri, the Chief of Staff for Marketing and Communications at Lyft. She talks about how new services over the years keeps business interesting for customers and employees. Vincent is extra caffeinated, and Ajay schedules a haircut.

Ajay and Vincent chat with Drew Moffitt, Marketing at KumoSpace. He talks about the importance of human connection regardless of if a company is operating in office, fully remote, or with a hybrid approach. Ajay enjoys a weekend at the Horseshoe Bay Resort, and Vincent looks forward to the upcoming Holiday Summit on December 8th.

Ajay and Vincent chat with Kate Gunning, the Founder and Chief Marketing Advisor at Crush Brands. She talks about how curiosity is the key to effective marketing, and how technology and Social Media can help drive consideration for brands. Ajay attends Halloween parties, and Vincent can't handle a real drink.

Ajay and Vincent chat with Natalie Marcotullio, the Head of Growth and Operations at Navattic. She talks about how gaining leads via word of mouth is a good early sign of a company taking off, and how SEO is a big part of their marketing strategy. Ajay hosts a panel at AdWeek, and Vincent is ready to host the Silver Apple Awards on November 10th

While Ajay is away Vincent chats with Ian Helms, Director of Growth Marketing at Q Digital. He talks about how engaging, and creating a relationship, with marginalized communities is more authentic than using diversity as a PR act in building a foundation of trust. Vincent is excited to meet Marketing Stir listeners at AdWeek

Ajay and Vincent chat with Nicole Brooks, Senior Director, Brand and Customer Marketing at Realtor.com. She talks about how forming relationships between the brand and customers is very important, and how feedback and communication benefit all parties. Ajay looks forward to a busy week, and he and Vincent face off in fantasy football.

Ajay and Vincent chat with Jay Jaffin, CMO at Blackhawk Network. He talks about diverse use cases as a marketer, and the effectiveness of a referral program for customers. Vincent sees a show on broadway, and Ajay plays 14 hours of tennis.

The Marketing Stir tips off Season 3 with Ajay and Vincent welcoming Ben Conrad, VP of Digital Marketing and automation at Milwaukee Bucks. He talks about how community pride plays a big role in their brand and helps lead to successful campaigns. Ajay and the Marketing Stir team are excited to kick off season 3, but Vincent is missing!

Ajay and Vincent chat with Aron North, CMO at Mint Mobile. He talks about how brands have a need to commit to their promises when it comes to selling a product. Ajay participates in the Headquarters Egg Drop Event, and Vincent has seven cucumbers for lunch.

Ajay and Vincent chat with Carrina Ekvall, Marketing Director at Verint. She talks about how different channels' successes vary, depending on clients and when they are ready to buy, and how in-person events have been a winning tactic lately. Ajay has his first fantasy football win, and Vincent wants to know where the real Ajay is.