The Marketing Stir

In this weeks episode Vincent has a chat with John McWilliams from LexisNexis Risk Solutions, about his meteoric rise in the marketing world, and how he leverages consumer data to provide both marketing, and risk management services for his clients.

In this week's episode, Pierson Curtis, Director of Marketing Strategy at H&R Block joined

the podcast to discuss their strategy, and how real-time customer

feedback during tax season forces him to be nimble, as one of the

largest tax preparers in the US.

In today's episode, Vincent's old friend Donna Hamilton, Chief

Innovation Officer at Alliant, hops on the podcast to discuss Alliant's

role as a Data and Analytics company, as well as her place as a thought

leader in the marketing space.

In this week's episode, Shay Howe, Chief Marketing officer at

ActiveCampaign, joins Vincent to discuss ActiveCampaign's marketing

strategies, as part of the ever changing nature of the industry.

Rowena Humby, CEO of Starcount joins Vincent and Ajay to chat about her origins in marketing, the importance of context and analysis in consumer focused data, and Starcount's future in the US market.

Prakash Hariharabalan, Senior Director Marketing Analytics at

Signet Jewelers, joins us to discuss the unique marketing structure of

his business, the importance of predictive data models and AI, and how

he measures success.

Are you curious about the fascinating world where data and marketing collide? Look no further than https://www.podcast.stirista.com,

your ultimate destination for insightful discussions and

thought-provoking conversations. This podcast delves deep into the realm

of data-driven marketing strategies, cutting-edge technologies, and

innovative approaches that drive modern business success.

About Stirista

Stirista.com

is a leading player in the data intelligence industry, providing

businesses with the tools they need to thrive in the digital age. With a

focus on accuracy, relevance, and personalized solutions, Stirista.com

empowers marketers to make informed decisions and connect with their

target audiences on a whole new level.

Contact Information:

Website: www.stirista.com

Podcast Website: podcast.Stirista.com

For inquiries and more information, feel free to get in touch:

Email: [email protected]

Phone: +1 210-293-0029

Address: 16414 San Pedro Ave #150, San Antonio, TX 78232, United States

Hashtags:

#DataDrivenMarketing

#MarketingIntelligence #DataInnovation #PodcastInsights

#DigitalStrategy #TargetedMarketing #DataIntelligence #MarketingTrends

#InnovationInMarketing #BusinessSuccess

Travis Tallent, VP, SEO at Brainlabs joins us to discuss his company’s unique

approach to statistical modeling and analysis, and how being part of a

high-growth company has put him at the crossroads of tech, business and

creativity.

Anjali Iyer, Head of Lifecycle Marketing at The Washington Post joins us

to discuss her experiences in guiding customers as they move through

each stage of the consumer journey, increasing customer lifetime value,

and the psychology behind lifecycle marketing.

Alicia Wiedemann, Partner and Head of Client

Strategy at Summer Friday joins us to give us her insights in founding Summer

Friday, building a talented marketing team, and ensuring social awareness in

the work they produce for their clients

Tim Harrington, the CEO of BattleFin chats with us about his experiences

as co-founder of BattleFin, and shares his perspective on the world of

Data, as well as a special giveaway for upcoming conference passes.