Hi, we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 9 employees. So how did we do it?

Welcome to the candle couple podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too.

Welcome to Episode 6: Scaling Marketing

The different marketing opportunities truly are endless- I could talk for hours about different marketing options to drive sales, and today I will try to sum up the Marketing Strategies we used over the last 4 years to generate 6 and 7 figures of revenue.

And yes, it did include sending out LOTS of free candles!

Timestamps:

1:38 Foundations: branding and understanding your niche

2:18 Organic marketing vs. paid marketing

2:57 We focus on organic marketing

4:05 Email marketing

5:10 Incentives for joining email list

5:38 Protect your sender reputation

6:01 SMS/ Text Marketing

6:41 Instagram was our everything

7:40 Edutainment

8:25 Doing marketing as a solo entrepreneur

9:33 Interact for a highly engaged account

10:06 Collaborations

11:15 Going Live

12:20 You can't say yes to every opportunity

13:34 Affiliate Marketing

14:13 We give away a lot of free product

18:35 Follower count doesn't mean everything

20:30 Pay Per Click

22:08 Search Engine Optimization

23:30 Time & Testing for success

25:35 You have to spend money

Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable. Since we love the companies we talk about so much, we may have an affiliate relationship with them. If you make a purchase through the above links, we may earn a small affiliate commission. There is no additional cost to you.