Retail media is one of the hottest trends in e-commerce.

In this episode, we sit down with Matt Crincoli, a seasoned e-commerce expert with experience at Amazon and Walmart, to break down the marketplace landscape. 

Matt shares his insights on when and how brands should enter platforms like Amazon, Walmart Marketplace, and TikTok Shop—without losing profitability or control. 

He also cuts through the industry’s jargon, explains why marketplaces aren’t as different from DTC as you might think, and reveals the biggest mistakes brands make when expanding into retail media. 

If you’re looking for a data-driven, no-nonsense guide to navigating digital marketplaces, this episode is for you.

Chapters:

• 00:00:00 - The Rise of Retail Media and Why Marketplaces Matter
• 00:00:59 - Meet Matt Crincoli: From Amazon and Walmart to DTC Strategy Expert
• 00:02:59 - What is a Marketplace? Understanding Amazon, Walmart, and TikTok Shop
• 00:04:20 - How D2C Has Evolved and Why Marketplaces Are More Important Than Ever
• 00:07:31 - The Right Time to Enter Marketplaces Without Losing Control
• 00:09:27 - Avoiding Costly Mistakes in Marketplace Strategy
• 00:21:09 - How Influencers and Retail Media Are Changing E-commerce
• 00:24:41 - The Future of Retail Media and What’s Next for Brands

Links and Resources:

• Matt Crincoli on LinkedIn
• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja Dé Digital 

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!