I'm excited to share this week's episode of The MarTech Memo, where we go beyond surface-level discussions and marketing hype with AdTech, MarTech and SaaS thought leaders.
Today I'm joined by Robbie Taylor, SVP of Sales at JDA TSG — JDA TSG is the managed operations partner Fortune 500 and enterprise teams call when the work is too critical to get wrong. They build purpose-fit teams that run mission-critical workflows — Tier 2/3/4 and application support, complex CX and escalations, finance, compliance and analytics — blending human expertise with AI-enabled workflows to drive quality, control, and measurable outcomes at scale.
Not a traditional BPO — a true operating partner engineered around the exact needs of each client.
The MarTech Memo is now available on Spotify, Amazon and Apple Podcasts as well as YouTube.

The MarTech Memo podcast is designed to go beyond surface-level discussions and marketing hype, focusing on the actual tactics, challenges, and strategies that are currently driving revenue growth using AI for B2B and SaaS leaders.

The depth of the podcast is rooted in several key areas:

Real-World Applications: We move past the "highlight reel" to discuss the practical, day-to-day realities of scaling GTM using AI for B2B, MarTech and SaaS teams.

Actionable Insights: Episodes are structured to provide specific, actionable advice on core business drivers, such as:

o Improving customer retention and expansion and how AI has the greatest impact.

o Scaling internal teams and operations using AI

o Navigating broader market shifts and economic factors (like the new economics of SaaS growth, ROI, CAC, and privacy).

Strategic Focus: The content addresses critical high-level topics, including:

o The role of AI and first-party data in modern marketing.

o Achieving strategic alignment across marketing, sales, RevOps, CS and partnerships.

o Operationalizing customer success data for upsells.

The MarTech Memo podcast is designed to go beyondsurface-level discussions and marketing hype, focusing on the actual tactics, challenges, and strategies that are currently driving revenue growth using AI for B2B and SaaS leaders.

The depth of the podcast is rooted in several key areas:

Real-World Applications: We move past the "highlight reel" to discuss the practical, day-to-day realities of scaling GTM using AI for B2B, MarTech and SaaS teams.

Actionable Insights: Episodes are structured to provide specific, actionable advice on core business drivers, such as:

o Improving customer retention and expansion and how AI has the greatest impact.

o Scaling internal teams and operations using AI

o Navigating broader market shifts and economic factors (like the new economics of SaaS growth, ROI, CAC, and privacy).

Strategic Focus: The content addresses critical high-level topics, including:

o The role of AI and first-party data in modern marketing.

o Achieving strategic alignment across marketing, sales, RevOps, CS and partnerships.

o Operationalizing customer success data for upsells.