The MarTech & Optimisation Podcast

During today's episode, we explore some of the digital and customer experience trends facing financial services. 

We'll explore:

• The challenges which incumbent brands facing when looking to compete against the like's of Monzo in consumer banking and Tide in business banking.
• Why high street banks struggle to replicate the experience delivered by challenger banks.
• What role does company culture play when looking to compete.
• The role marketing technology plays in looking to building a competing experience 
• The challenges banks face when looking to know their customers.
• The role which customer data can potentially play in delivering an improved customer experience 

To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiofs.com