The Martyn Sibley Show

What does the future look like for disabled content creators, and how can the marketing industry better support their careers?

In this episode, I sit down with Dani and Tori from the Purple Goat team to talk about the launch of Antidote, a new talent management agency dedicated to representing disabled creators.

We explore the inspiration behind Antidote, why now feels like the right time to launch, and the difference between Purple Goat's work with brands on inclusive influencer marketing campaigns and Antidote's focus on supporting creators themselves.

We also discuss the wider disability influencer marketing industry, the opportunities and challenges facing disabled creators, and what brands and agencies can learn from working with diverse talent.

It's a chance to hear directly from the people helping bring Antidote to life, understand what we're hoping to achieve and explore where the industry might go next.

Whether you're a content creator, marketing professional, brand leader or simply interested in disability inclusion and entrepreneurship, I hope you enjoy the conversation.

In this episode, I share highlights from my panel at the Hotel Summit in Canary Wharf, where we discussed accessibility in hotels and the future of inclusive hospitality.

Alongside Sophie Harper from Hotel Designs, Ross Calladine from VisitEngland and James Dixon-Box, the Government’s Hospitality Accessibility Ambassador, I explore the realities disabled people face when travelling and staying overnight in hotels.

I also talk about an exciting new pilot at the Royal Lancaster London focused on hoists in hotels, part of a wider campaign to encourage more accessible rooms and better support for the estimated 250,000 people in the UK who require a hoist.

The conversation touches on lived experience, practical solutions, tourism, inclusion and why accessible travel benefits everyone.

In this episode, I share highlights from my panel discussion on the main stage at Naidex at the NEC Birmingham, where we opened the conference with a conversation about the power of collaboration.

The discussion explored disability inclusion, entrepreneurship, storytelling and social impact, including reflections on the Lilac Review and the collective work being done with organisations such as Small Business Britain, Lloyds Bank, public sector stakeholders and disabled entrepreneurs to improve opportunities for disabled founders.

I also speak about why disability inclusion matters to everybody and how social media storytelling can help bridge the gap between challenges, lived experience and practical solutions.

I hope you enjoy the conversation.

In this podcast episode, I share some of my moments speaking on a panel at the British Healthcare Trades Association conference in Northampton, where we explored the opportunities and challenges of artificial intelligence in healthcare, accessibility and independent living.

Drawing on both lived experience and my work across disability inclusion, entrepreneurship and changemaking, I discuss how AI has the potential to improve people’s lives when it is designed inclusively and shaped by real-world experiences.

It was a great conversation alongside fellow panellists, with topics ranging from innovation and assistive technology to representation, access and the future of human-centred design.

I’d love to hear your thoughts on where AI could make the biggest positive difference for disabled people and wider society.

In this episode of the Purple Changemakers Podcast, I’m joined by Gavin from the Re-Action Collective and Alice, who is leading an exciting and innovative project focused on adaptive and upcycled ski clothing.

We recorded this conversation just ahead of the Winter Paralympics, and it felt like the perfect moment to explore how grassroots innovation can help break down barriers in sport and society.

Gavin and Alice share how they came together to collaborate on this project, which aims to take second-hand or unused ski clothing and equipment, and redesign it to meet the needs of disabled skiers and those with access requirements. From lived experience to design thinking, and from community collaboration to practical production, this is a brilliant example of how different skills and perspectives can come together to create real-world solutions.

We also discuss the wider context of disability and inclusion, the gaps left by larger organisations and corporates, and how citizen-led initiatives like this can move things forward in creative and meaningful ways. While there are still challenges to solve, particularly around funding and scaling, the momentum behind this work is clear.

This is a conversation about possibility, collaboration, and what can happen when people come together to design a more inclusive world.

Learn more and get involved: https://www.instagram.com/un_para_ld

https://opencollective.com/unparald

https://www.adaptive-as-standard.com/unparald

https://vimeo.com/1173782863

In today’s episode, I’m joined by Michael and Shyam, the co-founders of Advoca, for a wide-ranging conversation about healthcare, technology, and building impact at scale.

We talk about their individual backgrounds, how they met, and how their shared love of technology and improving people’s lives intersected with their training as doctors. That journey led to the creation of Advoca, an app designed to help people get more from their medical appointments, by retaining key information, making sense of complex conversations with doctors or consultants, and supporting follow-up actions after appointments.

In true Purple Changemaker style, we also explore the realities of the entrepreneurial startup journey, how Michael and Shyam are using AI and social media within their venture, and the broader potential for technology like this to improve healthcare experiences for people with a wide range of health conditions.

If you’d like to learn more, download the app, or get in touch with the team, you can visit https://advocahealth.com/.

Thanks for listening, and I hope you enjoy the conversation.