Welcome Jake Litke, CEO of MediaJel, a digital advertising platform specializing in the cannabis industry. Jake has had 20 years of experience building ad tech platforms around geo and mobile data. In 2018, he launched MediaJel to specifically serve the cannabis industry in media buying, attribution, and retargeting capabilities. We talk about programmatic advertising strategies, especially for CTV, and why it may be the next big advertising opportunity for the cannabis industry. 

https://www.mediajel.com/

#podcast #cannabisindustry #business #digitalmarketing #CTV

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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David Nava, CRO at Rukli, a well-known California cannabis warehouse and distribution company. David started in the alcohol industry, learning the ins and outs of sales and distribution with large distributors like Southern Wine and Spirits. He went on to lead sales for 4 years at PetalFast and is now taking the reins at Rukli, We talk about the challenges and solutions of the distribution supply chain, why you shouldn't self-distro, how to get into retail and stay there, CPG trends, and what's happening in the NY and California markets. David is well-known on the West Coast in the cannabis industry and brings valuable information to the show. 

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https://ruklidistro.com/ 

https://www.linkedin.com/in/david-nava

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Is connected TV ready for the cannabis industry? Today, I interviewed Steve Peterson, president of Citizen Green TV, a new interactive streaming channel on the ROKU TV network that operates on blockchain technology. Steve talks about the content they are curating, advertising opportunities for brands, and their focus on educating the public on cannabis health, wellness, and industry education. Listen to how Steve is taking the industry to a new level in mainstream media.

Global Compliance Applications Corp.

Steve Peterson (for advertisers)

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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As the cannabis industry and its needs evolve, customized machinery and equipment are needed to support its growth.

Today, our guest is Ryan Hoitt, the inventor and CEO of the vape-filling company Vape-Jet. Vapes are the 2nd best-selling product in the country, and the demand for rosin-based or solventless products is increasing. With that comes the need for improved machinery.

Ryan talks about how he needs to stay ahead of trends in the industry to ensure his machinery can adapt to the consumers changing consumption preferences in cannabis. If you are thinking of launching a vape brand, you should listen in; Ryan shares insights into what to consider as far as the equipment you will need to get the job done.

Vape-Jet:  https://vape-jet.com/

Ryan Hoitt: https://www.linkedin.com/in/ryan-hoitt/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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TRENDS cannabis dispensary in Queens, NY, celebrated its grand opening this summer. It is the largest cannabis dispensary in NYC, founded by brothers Rodney and Brandon Carter, both of whom have been arrested for past possession. Their father, Rodney Carter, Sr., also received a conviction close to 30 years ago.  

We spoke to the brothers about their dispensary operation in NYC to learn how things are going in the first few months of opening and their plans for the future.

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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The Green Lady Dispensary is a family-owned business on the island of Nantucket in Massachusetts, with a 2nd location recently opened in Newton, an upscale town outside of Boston.

Co-founder Nicole Campbell headed the family's operations and joined the show to talk about the state of the cannabis industry in Massachusetts and how they are navigating growth and expansion into NY with their well-known products consumer-tested in Massachusetts.

https://www.thegreenladydispensary.com/

https://www.linkedin.com/in/nicole-campbell-470926180/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Michael Briggs is President of Spiritus Oregon, the first company to receive a psilocybin edibles manufacturing license in the US. We discuss their seed-to-sale operations in Oregon, white-label manufacturing services, and what Spiritus has planned for their brand lineup—founded by well-known cannabis medical doctor Rachel Knox, and an impressive team of psilocybin extraction and formulation experts who are poised to introduce psychedelic mushrooms to the masses.

If you want to know everything about producing psilocybin edibles, from cultivation to manufacturing and retail, tune in to this episode with Michael Briggs.

https://www.spiritusoregon.com/home

https://www.linkedin.com/in/michael-j-briggs/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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NFL great Ricky Williams is well-known for publicly advocating for cannabis and its therapeutic benefits by missing a football season and giving up millions of dollars because he purposely tested positive for cannabis. He joins the show to discuss the importance of using his fame to advocate for plant medicine.

We discussed his new line of hemp-based products and future plans for beverages, psilocybin treatment centers, partnerships, and global expansion.

I learned that Ricky Williams is a genuine advocate of the plant, and really enjoyed meeting him.

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Stephanie Abrams is a neuropharmacologist, researcher, and founder of Beyond The Bench, a consultant company in the psychedelic space.

As a neuropharmacologist, she deeply understands medical therapies, plant medicines, and clinical studies and is a published researcher and writer.

Stephanie designs and facilitates simple scientific trials and studies for plant medicine brands and psychedelic organizations & clinics.https://www.beyondthebench.life/aboutstephaniekarzonabrams

We discussed:

 1. The current state of legalization and decriminalization of psychedelics, particularly psilocybin. 

2. Psychedelic-Assisted Therapy and Microdosing Benefits 

3. Mushroom Strains and Psychedelic Products 

4. Navigating Psychedelic Product Development Challenges 

5. Exploring Supplements, Cannabis, and Stacking 

6. Advancing Women's Health Through Integrative Medicine

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Cannabis brands and retailers are challenged to find creative ways to market their businesses because strict rules forbid traditional methods. Best in Grass is a new company started by two High Times event producers, Mark Kazinec and Jason Quinn. It offers dispensaries and brands the opportunity to collaborate on a new and creative marketing solution for the cannabis industry.

Best in Grass is a state-by-state product competition that involves product sampling kits, consumer judging contests, and awards ceremonies.

It is a way to get locals excited about cannabis brands and an opportunity for dispensaries to drive traffic to their stores through its engaging consumer experience.

https://bestingrass.io

https://www.linkedin.com/in/mark-kazinec-3148b82b

We Talked About:

1. Best in Grass Founding and Expansion
2. Honest Cannabis Product Competitions Explained
3. Navigating State-by-State Regulations in Cannabis Industry
4. Cannabis Industry Trends and Demographics
5. Company's Business Expansion and Collaboration Strategy
6. Cannabis Industry Award Show Marketing Strategy
7. Best in Grass Brand Support and Partnership

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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