In this episode, Somrat Niyogi, General Manager & Head Of Business Development at Gusto, speaks with Jim McGinnis, President at AffiniPay.

 

Jim has been a leader in the financial service industry for quite some time. He was even selected as one of the top 100 most influential people in the accounting industry for three years in a row.

 

Beneath the surface, Jim's background is as diverse as it is interesting. He's been involved in many industries, from selling beer, to the videogame business, and now tech.

 

Today, Jim is here to talk about the verticalized software shift happening in the legal industry.

 

Highlights include:

• His transition from the beer industry to the tech industry
• Lessons from Procter & Gamble
• The legal market's approach to building financial service products
• How AffiniPay stands out from other processing companies in the market
• The shift in the legal industry that's driving companies to invest in technology
• Areas of legal tech that require more innovation
• How to determine what products and features to invest time in
• The biggest challenge in selling software to small businesses today

 

Connect with Jim McGinnis: https://www.linkedin.com/in/jamespmcginnis/

 

Learn more about AffiniPay at https://www.affinipay.com/

 

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

 

Thanks for listening to The SMB Tech Innovators Podcast. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions. For more information, go to https://gusto.com/