The Coach Business School Podcast

The Master Coach’s Toolkit: Motivational Interviewing


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In this episode, I unpack one of the most powerful coaching approaches in the world: motivational interviewing. After sitting down with one of its co-creators, I break down how this method has helped millions of people create lasting change, particularly in their relationship with alcohol.

At its core, this conversation is about understanding how change really works. Most people think change is about willpower, but the truth is it’s about resolving the internal tug-of-war happening in your mind.

I explore the concept of ambivalence, that constant back-and-forth between what you want and what you know isn’t serving you. And more importantly, how great coaching helps you dissolve that tension so change becomes natural, not forced.

This episode will completely shift how you think about behaviour change, coaching, and even your own habits.

What you’ll learn:

  • What motivational interviewing is and why it’s so effective

  • Why ambivalence is at the heart of all behaviour change

  • The real reason willpower fails (and what works instead)

  • How beliefs drive your habits, emotions, and actions

  • Why great coaching is about guiding, not telling

Timestamps:

00:00 – 02:00 What motivational interviewing is and why it matters

02:00 – 05:30 Understanding ambivalence and the change process

05:30 – 08:30 Why willpower doesn’t work long-term

08:30 – 12:00 How beliefs shape behaviour and identity

12:00 – End The core principles of world-class coaching

Links & Resources:

  • Explore coaching training: https://coachbusiness.school

  • Contact the team: [email protected]


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The Coach Business School PodcastBy Andy Ramage