If you don’t follow golf… you might not care about history made at the Masters over the weekend.

Hideki Matsuyama won the tournament… would you care if I told you the Masters might lead to cheaper concession  prices at Jazz games?

See Augusta National Golf Course offers concession food at prices so cheap they’re shocking.

The traditional dish is the egg salad with pimento cheese sandwich on white bread.     it looks like something your mom packed in your school lunch… but it only costs a dollar-50.   The only flourish it comes in a green plastic so you drop the wrapper … it blends in with the grass.

Augusta National keeps the prices so cheap because they don’t need the money.  And  it seems quirky… Golf love quirikiness.  But here’s what economists are realizing.   When you drop the concession prices… people buy more.  Atlanta built a wonderous new football stadium.   When it opened they lowered concession prices… to family friendly levels  .  and  they made more money.  So now the NBA’s Charlotte Hornets… the Baltimore Raveins

and the 49ers have all followed suit.

Which makes it possible for cheaper concessions at Vivint.  So when you dream of a Utah Jazz championship… you can you can also fantasidze about cheaper curros and chick-filet.

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