In this episode, Ryan and Sam (Zongjun) discuss the evolution of matcha with guests Jules Reyes and Marc St Raymond, formerly of the Jade Leaf Matcha. They explore the journey of matcha from a niche product to a mainstream beverage, the importance of consumer education, and the challenges of preparing matcha in cafes. The conversation delves into the significance of feedback in shaping matcha programs, the role of marketing in consumer expectations, and the future trends in the matcha industry. They also touch on the importance of transparency and the need for a deeper understanding of matcha quality among consumers. In this conversation, the speakers delve into the complexities of matcha consumption, exploring consumer preferences, the importance of education, and the cultural significance of matcha. They discuss the balance between traditional preparation methods and modern practices, emphasizing the need for innovation in the matcha industry. The introduction of Mindful Drops, a new product aimed at bringing the benefits of l-theanine in everyday life, highlights the accessibility of matcha's calming and focusing effects to a broader audience.

https://www.matchaprogram.com/

https://thematchaprogram.substack.com/

IG: @matchaprogram

IG: @mindfuldrops

IG: @julesreyes_

IG: @marcstraymond