Skills don’t sell. Trust does. In this episode of The Shift Podcast, Matt and Evan break down five powerful ways to build trust in business—so you can attract more clients, close more sales, and grow with integrity. You’ll learn why empathy always comes first, how to leverage proof and social credibility, and how quick wins build confidence faster than big promises. They also unpack two proven sales frameworks (Know–Like–Trust and 7-11-4), plus why your longevity in business is a trust-builder all on its own. If you want your market to believe in you, this is the episode to study.

Contact: theshiftpodcast.co

Matt Ware: https://themattware.com

Evan Weiland: https://evanweiland.com

Recommended Books:

Oversubscribed by Daniel Priestley

Never Split the Difference by Chris Voss

The 21 Irrefutable Laws of Leadership by John C. Maxwell

How do you know if a new idea is an opportunity… or just a distraction? In this episode of The Shift Podcast, Matt and Evan tackle the entrepreneurial minefield of shiny object syndrome. They break down why more success leads to more temptation, how to evaluate new opportunities with clarity, and the 7 questions every leader should ask before jumping into something new. From niche hopping to resource allocation to vision alignment—this episode is a crash course in strategic decision-making. If you’re tired of starting and stopping, this conversation will help you focus, commit, and win.

Contact: theshiftpodcast.co

Matt Ware: https://themattware.com

Evan Weiland: https://evanweiland.com

Recommended Books:

Profit From Pain by Dr. Alok Singh

The 21 Irrefutable Laws of Leadership by John C. Maxwell

You’re not lazy—you’re just working outside your genius. In this episode of The Shift Podcast, Matt and Evan dive deep into the 6 Types of Working Genius, a framework developed by Patrick Lencioni that’s transforming how leaders approach productivity, team dynamics, and self-awareness. You’ll discover your unique working genius, where you’re wasting energy, and why feeling guilty about your weaknesses is actually a sign you’re ready to level up. Whether you lead a team of two or 200, this episode will show you how to stop white-knuckling your way through work—and start building around your strengths.

Contact: theshiftpodcast.co

Matt Ware: https://themattware.com

Evan Weiland: https://evanweiland.com

Recommended Books:

The 6 Types of Working Genius by Patrick Lencioni

The Self-Aware Leader by John C. Maxwell

The Ideal Team Player by Patrick Lencioni

Five Dysfunctions of a Team by Patrick Lencioni

Most entrepreneurs don't have a strategy problem—they have a habit problem. In this episode of The Shift Podcast, Matt and Evan expose the three biggest bad habits sabotaging business leaders: procrastination, perfectionism, and avoidance. You’ll learn how to apply the habit swap strategy, how to use your environment as a cheat code, and why consistency always beats intensity. From personal discipline to professional execution, this episode offers practical tools you can apply right now to get back in control of your time, your leadership, and your life.

Contact: theshiftpodcast.co

Matt Ware: https://themattware.com

Evan Weiland: https://evanweiland.com

Recommended Books:

Atomic Habits by James Clear

The Power of Habit by Charles Duhigg

Willpower Doesn’t Work by Benjamin Hardy

Whether you love or hate politics, one thing is certain—it's leadership in its rawest form. In this episode of The Shift Podcast, Matt and Evan unpack five powerful leadership lessons from the 2024 U.S. election cycle. From knowing your base and casting clear vision to rocking the boat and embracing confidence, this conversation will challenge you to lead louder, bolder, and more intentionally. No political rants—just real takeaways that translate directly to your business and leadership. If you're serious about growing, it’s time to study the moves of the most influential leaders in the world.

Contact: https://theshiftpodcast.co

Matt Ware: https://themattware.com

Evan Weiland: https://evanweiland.com

Recommended Books:

Thanks for the Feedback by Douglas Stone & Sheila Heen

The 21 Irrefutable Laws of Leadership by John C. Maxwell

What really holds entrepreneurs back? In this bonus episode of The Shift Podcast, Matt and Evan sit down with Dr. Alok Singh—a board-certified psychiatrist, entrepreneur, and author of the just-released book Profit From Pain. With a rare blend of medical expertise, business acumen, and deep personal insight, Dr. Singh dives into the hidden emotional roadblocks that limit leaders: unresolved trauma, identity confusion, anxiety, burnout, and more. If you're grinding hard but still feeling stuck, this conversation will help you connect the dots between inner healing and outer success. It’s raw, real, and packed with wisdom.

Contact: theshiftpodcast.co

Dr. Alok Singh: https://www.draloksingh.com

Matt Ware: https://themattware.com

Evan Weiland: https://evanweiland.com

Recommended Books: Profit From Pain by Dr. Alok Singh

Amazon: https://www.amazon.com/Profit-Pain-Turning-Trauma-Triumph/dp/B0DZFL37CP/ref=sr_1_1?dib=eyJ2IjoiMSJ9.8eWDFTjuzbLku3MjokU-9g.7sIlA-Tr-DRJWT0-0zkMFJaVqFJ4VP8YzyKjIS03kAQ&dib_tag=se&keywords=profit+from+pain+alok+singh&qid=1748399421&sr=8-1

How much pain can you take? In this episode of The Shift Podcast, Matt and Evan unpack the brutal truth behind personal and professional growth: it always comes with pain. You’ll learn why leadership pain is unavoidable, how avoidance becomes your cap, and why disruption and discomfort are actually the fuel for your next level. From skydiving and 75 Hard to Maxwell, Goggins, and Hormozi—this episode is loaded with real-world wisdom. If you're trying to grow your business, your leadership, or yourself… this conversation will stretch you.

Contact: theshiftpodcast.co

Matt Ware: https://themattware.com

Evan Weiland: https://evanweiland.com

Recommended Books:

Leadership Pain by Dr. Sam Chand

The Infinite Game by Simon Sinek

Momentum isn’t magic—it’s a leadership skill. In this episode of The Shift Podcast, Matt and Evan break down why momentum is a leader’s greatest friend—or worst enemy—and how you can create it on purpose. They unpack the myth that momentum is outside your control and show you how to build it step by step, starting with small wins and stacking them into unstoppable progress. You’ll also learn why momentum always follows disruption, and how morale and money are the two engines every business must keep moving forward. If you feel stuck, this episode will give you the blueprint—and the push—you need.

Contact: theshiftpodcast.co

Matt Ware: https://themattware.com

Evan Weiland: https://evanweiland.com

Recommended Books:

The 21 Irrefutable Laws of Leadership by John C. Maxwell

Relaunch by Dr. Mark Rutland

“If it weren’t for the people…” Sound familiar? In this episode of The Shift Podcast, Matt and Evan break down the one thing that drives every business, regardless of industry: people. From internal leadership to external customer interactions, your ability to lead, communicate, and connect will make or break your business. You’ll hear how companies like Zappos and TOMS scaled by putting people first, why “soft skills” should be considered survival skills, and how to shift your mindset from transactional to transformational. Plus, four actionable ways to grow your people skills this week.

Contact: theshiftpodcast.co

Matt Ware: https://themattware.com

Evan Weiland: https://evanweiland.com

Recommended Books:

How to Win Friends and Influence People by Dale Carnegie

Winning with People by John C. Maxwell

Business Secrets from the Bible by Rabbi Daniel Lapin

Summary:

Your business was supposed to give you freedom—but now it feels like it owns you. In this episode of The Shift Podcast, Matt and Evan break down why most business owners are stuck in operator mode, the dangerous “owner-operator” identity, and how to start building a company that runs without you. They cover two tactical steps you can take this week—a time audit and SOP creation—to shift from chaos to clarity. If you’re ready to stop doing it all yourself and start thinking like a true owner, this is the episode to get you moving.

Contact: theshiftpodcast.co

Matt Ware: https://themattware.com

Evan Weiland: https://evanweiland.com

Recommended Books:

The E-Myth Revisited by Michael E. Gerber

Extreme Ownership by Jocko Willink & Leif Babin