In today's episode Judith Germain speaks to Lucy Bedewi about how writing with personality helps businesses scale authentically. They talk about the dangers of using AI to write your content and the when you should use it. Lucy discusses the need for your brand voice to be consistent and authentic. She explains the need for content writers to find they own voice and not forget who they are because they spend so much time for writing for someone else.

Lucy is the copywriter behind the brand My Write Hand Woman. She specialises in writing personality packed copy that converts for women run businesses. She uses the client's brand voice and zesty humour to help companies stand out online, create a fun brand presence, and scale much faster.

Listen to the conversation and get personality into your writing.

Judith's websites: 

• The Maverick Paradox Magazine - themaverickparadox.com
• Company Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

In this episode Judith Germain speaks to Charles Brecque about how podcasts are a great way for businesses to do market research and find customers. They also discuss the benefits of using a podcast to build a brand that attracts customers and why business owners should use a podcast to find the friction that is concerning their customers.

Charles is the founder and CEO of Legislate, a legal tech company which allows businesses to create lawyer-approved contracts on no legal budget.

Listen to the converstion to discover why hosting a podcast is more than building a brand and how it can be a powerful market research tool for your business.

Judith's websites: 

• The Maverick Paradox Magazine - themaverickparadox.com
• Company Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

In today's episode Judith Germain speaks to Gil Bar-Lev about how to play with the big boys using HomeRoots as an example. Gil explains why he became an entrepreuneur and how he followed his passion. He also talks about whether you should start a business or not and what is needed to take your business to the next level.

Gil Bar-Lev founded HomeRoots combining his passion for furniture, eCommerce, and technology to disrupt the way selling and buying furniture is done with a novel wholesale platform.

Listen to this conversation and discover how his innovation was saving businesses and livelihoods during the pandemic and what it takes to grow your business.

Judith's websites: 

• The Maverick Paradox Magazine - themaverickparadox.com
• Company Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

In today's episode Judith Germain speaks to Per Sjofors (known as The Price Whisperer) about how to avoid the commodity death spiral. They discuss how you can tell what price the market will bear, and the problems with price testing.

They also talk about how business leaders can transform companies by making their pricing practice as the centrepiece of their business strategy. Per explains the difference that concentrating on the right 1% can make on your profits! You have to listen to find out what he means!

Per Sjofors, aka The Price Whisperer, is a serial entrepreneur, thought leader and best selling author in everything related to product or service pricing.

Listen to the conversation whether you are a not for profit (concerned about donations) or a for profit company.

Judith's websites: 

• The Maverick Paradox Magazine - themaverickparadox.com
• Company Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

In today's episode Judith Germain speaks to Brianne Ligori about joy and whether there is a place for it in the workplace. Judith discusses exactly what quiet quitting is and how labelling it wrongly you allow the organisation to ignore their responsibility for change.

They also talk about the fact that the balance of power has shifted in the workplace and whether the recognition of joy at work will survive beyond the aftermath of Covid. Brianne answers the question of whether entrepreneurs can really be joyful or not.

Listen to the rest of the conversation with the Joy Connector, where they discuss the gig economy and the realities of life, work and business.

Judith's websites: 

• The Maverick Paradox Magazine - themaverickparadox.com
• Company Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

In this episode Judith Germain speaks to Lindsey Agness about how to build capability and capacity for change in large private and public organisations throughout the UK, Europe and the US. They discuss how these institutions are becoming more customer centric and whether there are differences across borders.

They also look at the critical factors that are needed to make change stick.

Lindsey is one of the UK's leading change specialists, best selling author, keynote speaker, and is the first woman Master Trainer of NLP in the UK accredited through the American Board of NLP.

Listen to the conversation and discover the differences between a boutique consultancy and the big four.

Judith's websites: 

• The Maverick Paradox Magazine - themaverickparadox.com
• Company Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

In today's episode Judith Germain speaks to David Hollenbach about what women bring to the Fire Service that men don't. David is coming back from losing his career due to some personal decisions he had made. Recovering from job related PTSD, the embarrassment of being international news and losing the things that matter most to him.

David almost became a statistic and he is now on the path to ensuring that others benefit from the lessons that he has learnt. He is a retired Fire Department Battalion Chief, the author of 'Fireproof: Your grand strategy for transforming failure into fuel for your future', a motivational speaker, coach and mentor. He also hosts the popular podcast 'From embers to excellence'.

This is an open conversation where David shares his story and the power of female leadership and the dangers of toxic environments where women cannot be themselves.

Judith's websites: 

• The Maverick Paradox Magazine - themaverickparadox.com
• Company Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

In this episode Judith Germain speaks to Bruno Pesec about 'playing lean' and the importance of ensuring the curiosity of the young endures into adulthood.

This is a conversation about how to use the Maverick Mindset in the context of corporate innovation. The leader's job isn't to have all the answers but allowing the space for innovation. Understanding the relationships to the systems and to the people, and seperating ideas from people is extremely impoartant.

Bruno is an insightful guest sharing his reflections on innovation, how to make it happen and how leaders can lead their teams via their curiosity. If you are looking to provide the right environment for innovation - this is a must listen.

Judith's websites: 

• The Maverick Paradox Magazine - themaverickparadox.com
• Company Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

In this episode Judith Germain speaks to Anthony Munday about workplace mediation. He has controversial views on the function of HR in resolving conflict - truly believing that the only solution is external mediation. He believes that HR cannot and are not trusted and Judith shares her views on this.

Tony considers himself a Maverick mediator because he enables traumatised participants to develop trust and confidence in him and the process of mediation.

In this conversation he shares about the need for leaders to truly know their teams, the focus of mediation and the training for essential skills. Listen up to learn about the need for icebreakers and the building of trust.

Judith's websites: 

• The Maverick Paradox Magazine - themaverickparadox.com
• Company Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

In this episode, recorded during Black History Month in the UK, Judith Germain speaks to Joan Conway about the contested heritage of St George Church in Beckenham.

This church, situated in a majority white area, take a Maverick approach to addressing their history as well as building awareness and tackling racial justice. This church does not restrict their activities to just Black History Month, this is a year long commitment.

In this conversation, Joan shares tips on how to make your church more inclusive for everyone and the importance of Black people seeing a representation of Jesus that looks like themselves.

Listen to this refreshing conversation of how a church recognises its past, present and future role within their community and beyond.

Read more about contested heritage - a time for change here.

Judith's websites: 

• The Maverick Paradox Magazine - themaverickparadox.com
• Company Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.