Lauren went to school in NYC for costume design. When she finished, she found no one was beating down her door job-wise. She had many elaborate scenes found within her imagination… …and decided to express them in a way that didn’t break the bank. By making tiny worlds. She threw up a few of her ... Continue reading

The post Episode #194 – Lauren Delaney George On Tiny Steps To Online Business Success appeared first on Drop Dead Copy.

Dennis found himself in advertising a few years ago. Working on marketing strategy and branding for Fortune 500’s and Non-Profits. His first foray into business was a web design business which went belly-up. Another web designer suggested “copywriting” might better suit his skillset. Once revealed… …he dove into the deep end with everything direct-response. Then ... Continue reading

The post Episode #193 – Dennis Demori On Digital Nomad-ism Beyond The Hype appeared first on Drop Dead Copy.

She was pregnant and needed work. Her father wanted to get on podcasts and tasked her with the outreach. One day, he suggested she could offer this as a service. Ever since she’s been a fast-rising star in the podcasting world… …and a real life-saver for myself (David Allan). She helps clients get their house ... Continue reading

The post Episode #192 – Courtney Blair On Business Building Secrets From A Podcast Queen appeared first on Drop Dead Copy.

Kevin Rogers is a fellow performer. For the better part of 10 years, he was a hardcore standup comedian making his living on the road. Looking into the future, he saw older comedians who hadn’t “made it” and decided to shift gears. With the help of a close friend, he found the world of copywriting. ... Continue reading

The post Episode #191 – Kevin Rogers On Your Path To Freelance Success. Simple Ideas To Get Out Of Your Own Way appeared first on Drop Dead Copy.

John started in real estate. Unfortunately, they were no longer doing in-house sales training. In the end, he felt he didn’t have the personality for face-to-face sales… ..so he found a different way to make an impact. Writing lead generating direct response ads. When hundreds of leads flowed in… …so many they almost couldn’t handle ... Continue reading

The post Episode #190 – John Anghelache On 3 Steps To Supercharge Your Copywriting Career In The Next 30 Days appeared first on Drop Dead Copy.

Jesse Elder was a martial arts practitioner and gym owner. When he was a part of underground no-rules “fight-clubs”… …he saw Mike Tyson’s quote come to life. “Everybody has a plan until they get punched in the mouth.” Theory fell away and only the result-producing strategies survived. Anyone that started watching the Ultimate Fighting Championship ... Continue reading

The post Episode #189 – Jesse Elder On Find Your Frequency For Success appeared first on Drop Dead Copy.

Mary Kate Feeney is not your typical copywriter and marketing consultant. Instead of taking the well-trodden copywriting path, Mary Kate took “the road less traveled”. In lieu of the clichéd internet marketing product launch, or writing long-form direct response sales letters for publishing giants like Agora, she applied the skills she learned in the McIntyre ... Continue reading

The post MK Feeney On How To Use Email Copywriting As A Force For Good appeared first on Drop Dead Copy.

A copywriting living legend returns to the podcast. If you go back to Episode #44, David gave great advice on “Hot Button” Emotional copy. He’s on the copywriting Mount Rushmore… he worked for the legendary David Ogilvy… and he holds several current controls with big publishers. How does he get into the mind of the ... Continue reading

The post Episode #188 – David Deutsch On How An A-List Copywriter Gets Inside Your Mind And Persuades You appeared first on Drop Dead Copy.

I interviewed Sean over a year ago (originally for my Takeover Tuesday Podcast). Although he has moved on to other pastures… the information he gives is evergreen. Do you feel overwhelmed by sales funnels? Do they seem like the trying to decipher the bracket of the NCAA “March Madness” tournament? Sean likes to keep it ... Continue reading

The post Episode #187 – Sean Mysel On Keep It Simple, Human. Direct Sales In 3 Easy Steps appeared first on Drop Dead Copy.

We’re back with Part 2 of my interview with Bond Halbert. If you enjoyed Part 1 we’re going to step it up a notch for Part 2. Bond continues by extending his ideas on email. Open rates… the spam folder… and what “training your list” means in Halbert-speak. He jumps into sales copy… giving away ... Continue reading

The post Episode #186 – Bond Halbert On Legendary Marketing Lessons The Halbert Way (Part 2) appeared first on Drop Dead Copy.