You hire someone who looks great on paper.

They’re confident. Experienced. Good with people.

So why aren’t they selling?

It’s easy to assume you’ve hired the wrong person.

But what if they’re actually a good salesperson who hasn’t been given what they need to perform?

In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with Sarah Niss from Sales Insights Academy to explore what really determines whether a salesperson succeeds or fails inside a business.

With 18 years of experience in international business development and sales, Sarah takes a very different approach to sales performance: diagnose before you prescribe.

Because salespeople aren't all the same.

They have different strengths, skill gaps, communication styles, motivations and levels of self-awareness. And throwing everyone into the same sales training or simply telling them to sell more, doesn't necessarily fix the real problem.

Chantal unpacks:

• Why seemingly good salespeople can underperform, even when they have experience, confidence and a strong personality.
• Why being “good with people” doesn't automatically make someone good at sales, and what businesses should be looking for beyond personality.
• How to diagnose what's actually holding a salesperson back before assuming they need more training or replacing them altogether.
• Why sales training isn't one-size-fits-all, and how understanding individual skill gaps helps you develop the person you already have.
• How business owners can give salespeople the tools, systems, onboarding and clarity they need to perform rather than expecting them to simply figure it out.
• Why experienced salespeople still need ongoing professional development, coaching and feedback to continue improving.
• How regular call reviews, check-ins and targeted coaching can improve sales conversations without micromanaging your team.
• Why pressure to “sell more” can actually make salespeople worse at selling, particularly when they start focusing on the outcome instead of the conversation.
• How commissions, incentives and unclear expectations can quietly affect performance, even when you've hired the right person.

The takeaway?

Before you decide your salesperson isn't working, find out why.

Because sometimes the person isn't the problem.

They simply haven't been given the right environment, development and support to become the salesperson you need them to be.

Connect with Sarah Niss:
https://www.linkedin.com/in/sarahniss/

Explore Sales Insights Academy:
https://www.salesinsightsacademy.com/

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  
 

📥 Download your FREE Marketing Guide
 👉 https://chantalgerardy.com.au/free-downloads/  

🎧 Listen to more episodes
 👉 http://themeaningfulmarketingpodcast.com/ 

You might not need more leads. 

You might need to stop losing the ones you already have. 

While you’re posting more content, investing in your website or launching another campaign, there could be perfectly good opportunities sitting forgotten in your inbox, buried in a spreadsheet or waiting for the follow-up you meant to send weeks ago. 

In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with Jason King, founder of Wild Squirrel Technology and an expert in CRM and job management platforms. 

Jason helps Australian businesses cut through the confusion of technology and choose practical systems that support the way they actually work. His focus is not technology for technology’s sake. It is understanding the “why”, choosing the right platform and creating systems that save time, improve customer experience and support growth. 

Together, Chantal and Jason unpack what happens after a lead enters your business, why poor follow-up costs sales, and how the right systems can help you track, nurture and convert more of the opportunities you already have. 

They also explore how job management platforms can improve quoting, scheduling, customer updates, payments, invoicing and reviews for trades and service businesses. 

Chantal unpacks:

• Why more leads won’t fix a broken follow-up process. 
• What a CRM actually does and why it matters. 
• How nurture sequences and retargeting work without paid ads. 
• How to follow up based on what leads click, open and watch. 
• Why someone still needs to manage the customer journey. 
• How job management systems improve service and efficiency. 
• Why the right technology should save time, not create more work. 

If leads are entering your business but you don’t have a clear way to track and follow them up, this episode will help you see where the opportunities are slipping through. 

Because sometimes the fastest way to make more sales is to properly manage the leads you already have. 

Connect with Jason King:

🌐 WildSquirrel Technology: https://wildsquirrel.technology/
🌐 LinkedIn: https://www.linkedin.com/in/jasonrichardking/

Keep making your marketing meaningful. 

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  
 

📥 Download your FREE Marketing Guide
 👉 https://chantalgerardy.com.au/free-downloads/  

🎧 Listen to more episodes
 👉 http://themeaningfulmarketingpodcast.com/ 

You don’t have to market like everyone else to build a business people remember.

Some of the most powerful businesses are built when you stop forcing yourself into someone else’s formula and start using what already comes naturally to you.

Your strengths, your personality, and the way you communicate.

The experience you create for people.

That is where real connection starts.

In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with speaker, facilitator and founder of Empower You and Break Free Experience, Brent Williams.

Known for creating transformational experiences through events, Brent has spent more than 25 years helping people connect, grow and take action through the power of storytelling.

But this isn’t just a conversation about telling better stories.

It’s about understanding how stories build trust, create connection and help people experience your business before they ever buy from you.

For Brent, event marketing isn’t simply promoting a date, location or list of activities. He uses storytelling to give people a taste of the journey, emotion and connection they’ll experience once they’re in the room. Chantal brings this back to a powerful marketing lesson: the front end of your marketing needs to reflect the quality of what you actually deliver. When the two match, you attract the right people, build anticipation and create a community that wants to stay connected.

Throughout the episode, Chantal unpacks the marketing lessons behind Brent’s success and shows business owners how to stop simply promoting what they do and start communicating in a way people can connect with, remember and repeat.

Chantal Unpacks

* Why people connect with stories long before they connect with your products or services.
* How storytelling builds trust without making your marketing feel like a sales pitch.
* Why your marketing should reflect the actual experience of working with you.
* How to use storytelling to give people a taste of your event before they enter the room.
* The difference between presenting information and taking people on a journey.
* How to use storytelling in your emails, networking, presentations and content.
* How memorable businesses build stronger communities, referrals and loyal customers.
* What “Show Up 110%” really means and how commitment shapes the way you lead and grow your business.

If your marketing feels disconnected from who you are or the experience you actually deliver, this episode will help you look at it differently.

You don’t need to become louder.

You need to use what you already do well to create a connection people don’t forge

Connect with Brent Williams

Learn more about Brent's work, speaking, and training through Empower U.

Ready to Make Your Marketing Meaningful? 

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 

📥 Download your FREE Marketing Guide
 👉 https://chantalgerardy.com.au/free-downloads/ 

🎧 Listen to more episodes
 👉 http://themeaningfulmarketingpodcast.com/ 

Affiliate marketing has a reputation problem.

And honestly, sometimes it deserves it.

The spammy DMs. The forced conversations. The awkward sales pitch from someone you haven’t heard from in years.

But what if affiliate marketing was never the problem?

What if the real problem was the way people were taught to sell?

In this episode of The Meaningful Marketing Podcast, Chantal Gerardy explores what it really takes to build a business through authentic selling, aligned partnerships and meaningful community.

Joined by Alana G., The Conscious Affiliate, Chantal unpacks how affiliate marketing can be done differently when it is built on trust, service, leadership and genuine relationships instead of pressure, performance or pretending.

They talk about why community creates momentum, why people do not need to be pushed to buy when they feel genuinely supported, and how real leaders are built when you give people space, belief and opportunity to rise.

In this episode, Chantal unpacks:

• Why affiliate marketing gets such a bad reputation
• How to sell authentically without pressure or pretending
• Why community is one of the most powerful business growth tools
• How to build leaders instead of just chasing customers
• Why looking after yourself helps you better support others
• How trust, belief and opportunity help people rise
• Why selling can feel more meaningful when it comes from service

This conversation is not just about affiliate marketing.

It is about what happens when selling becomes serving, community replaces competition, and business becomes a vehicle for something much bigger than commissions.

If you have ever written off affiliate marketing, felt uncomfortable selling, or wondered how to grow a business without losing yourself in the process, this episode will challenge the way you see it.

Connect with Alana
IG: @itsalanajosephine

FB: @itsalanajosephine

Ready to Make Your Marketing Meaningful? 

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 

📥 Download your FREE Marketing Guide
  👉 https://chantalgerardy.com.au/free-downloads/ 

🎧 Listen to more episodes
  👉 http://themeaningfulmarketingpodcast.com/ 

What if the biggest thing holding you back is your state?

In this episode of The Meaningful Marketing Podcast, marketing strategist Chantal Gerardy shares a pattern she sees constantly in business owners: they know what to do, they have the tools, and they may even have the strategy, but they still struggle to pull it all together.

Drawing on her experience working with hundreds of business owners, Chantal explores how stress, overthinking and self-doubt affect the way you lead, make decisions, communicate with your team and market your business.

Joined by breathwork and performance specialist Steven Groom, she unpacks how developing an inner knowing that everything will be okay can help you stop operating from pressure and urgency, regulate your nervous system, think more clearly and take more consistent action.

This isn’t simply a conversation about breathing. It’s about becoming the kind of business owner who performs at their best, so their marketing can too.

Chantal unpacks:

• Why stress and overwhelm can quietly sabotage your marketing results
• The connection between nervous system regulation and business performance
• How breathwork can improve focus, clarity, confidence, and decision-making
• Why many business owners struggle with consistency and follow-through
• The role mindset plays in business growth and personal performance
• How finding your niche can accelerate authority and visibility
• Practical techniques to help you stay calm, focused, and productive throughout the day

If you've been working harder instead of performing better, this episode may completely change the way you think about marketing success.

Connect with Steven Groom

Connect with Steven on LinkedIn:
 https://www.linkedin.com/in/steven-groom-31b247377/

Ready to Make Your Marketing Meaningful? 

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 

📥 Download your FREE Marketing Guide
 👉 https://chantalgerardy.com.au/free-downloads/ 

🎧 Listen to more episodes
 👉 http://themeaningfulmarketingpodcast.com/ 

Most business owners think that if they just “show up and speak,” the clients will come.

But the reality? You can facilitate in-person workshops, present on stage, or host webinars and still walk away with zero sales.

In this episode, Chantal unpacks why speaking on stage is more than just delivering information, it’s a powerful marketing and conversion tool when done right. Joined by Marc Miles, a public speaking and workshop facilitation expert, they break down what actually turns a presentation into paying clients.

If you’re using (or thinking about using) speaking as part of your marketing strategy, this episode will help you stop leaving money on the table.

Inside this episode, Chantal unpacks:

• Why “show up and throw up” content kills trust (and conversions)
• How to structure your stage presentation, in-person workshop, or online webinar to build authority and drive action
• The balance between giving value and creating demand for more
• Common mistakes that make in-person workshops feel overwhelming instead of actionable
• How to guide your audience toward the next step without sounding salesy

Whether you're speaking on stage, running webinars, or hosting workshops, this episode will help you turn your message into a clear, client-generating pathway.

Connect with Marc Miles 

Learn more about Marc’s work in public speaking and workshop facilitation here:
Marc Miles – Skills Education 

Ready to Make Your Marketing Meaningful? 

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 

📥 Download your FREE Marketing Guide
👉 https://chantalgerardy.com.au/free-downloads/ 

🎧 Listen to more episodes
👉 http://themeaningfulmarketingpodcast.com/ 

Struggling to show up online, speak confidently, or stay consistent with your marketing?

What if the real issue isn’t just your strategy, but your relationship with yourself?

In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with relationship and intimacy expert Linda Luv Doktar to unpack how self-love, fear of judgment, people-pleasing, and emotional patterns impact the way you lead, market, sell, and show up in business.

Because the patterns that appear in love and relationships don’t stay there. They can also show up in your content, sales calls, team communication, client relationships, and visibility online.

Inside this episode, Chantal unpacks:

• Why your relationship with yourself affects your marketing and business growth
• How fear of judgment and people-pleasing impact your visibility
• The hidden patterns that spill into leadership, sales, and content
• The difference between ego-led marketing and heart-led connection
• Why authentic, disruptive content builds trust
• Why connection matters more than ever in the age of AI

If you’ve ever felt blocked, inconsistent, or afraid to fully show up online, this episode will help you understand what may really be happening beneath the surface.

Connect with Linda Luv Doktar

Follow Linda here:
https://www.instagram.com/linda_luv_dr/

Ready to Make Your Marketing Meaningful?

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:

📥  Free marketing resources
 👉 https://chantalgerardy.com.au/free-downloads/

🎧   Find more episodes, along with show notes and video
 👉 http://themeaningfulmarketingpodcast.com/

🌐  Learn more
 👉 http://onlinebusinessmarketing.com.au/

🔔Subscribe 

👉 https://substack.com/@meaningfulmarketing

More leads won’t fix a sales team that lacks alignment, structure, communication, and follow-through.

In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with Greg Gladman from SalesLP, who works with national B2B sales teams to improve sales performance, accountability, conversion, and leadership.

Together, they unpack what really happens inside businesses when marketing is generating leads but sales teams are still struggling to convert consistently.

Through her meaningful marketing lens, Chantal explores the often-overlooked gap between marketing and sales, including the mindset, communication, follow-up systems, team dynamics, and buyer psychology that quietly impact conversion and business growth.

Chantal unpacks:

· Why more leads won’t solve weak sales performance
· How mindset leaks into pricing and sales conversations
· Why marketing and sales teams need tighter alignment
· What strong sales ecosystems actually look like
· Why referrals still outperform many marketing tactics
· The role accountability and coaching play in sales success
· Why AI cannot replace emotional intelligence in sales

This episode is essential listening for business owners, CEOs, sales leaders, and growing companies with established sales teams who want stronger conversions, better communication, and more consistent sales performance.

Connect with Greg Gladman

Visit Greg and SalesLP here:
https://www.saleslp.com/

Ready to Make Your Marketing Meaningful?

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:

📥  Free marketing resources
 👉 https://chantalgerardy.com.au/free-downloads/

🎧   Find more episodes, along with show notes and video
 👉 http://themeaningfulmarketingpodcast.com/

🌐  Learn more
 👉 http://onlinebusinessmarketing.com.au/

🔔Subscribe 

👉 https://substack.com/@meaningfulmarketing

Think you need a business coach… or a marketing strategist?

Most business owners are asking the wrong question.

In this episode of The Meaningful Marketing Podcast, international award-winning marketing strategist Chantal Gerardy sits down with business coach Simon Boler to unpack what’s actually happening inside businesses that feel busy, stretched, and stuck.

This isn’t a debate.

It’s a real conversation between two experts working in different parts of business, exploring where things break down, what gets missed, and why so many businesses struggle to grow even when they’re doing “all the right things.”

Because before you focus on more marketing, more leads, or more growth… there are fundamentals that can’t be ignored.

Throughout the episode, Chantal and Simon use a real-world trades business example to bring this to life, showing how missed systems, poor follow-up, and scaling too quickly can lead to overwhelm, lost revenue, and unnecessary pressure.

Chantal unpacks:

• The difference between a business coach and a marketing strategist (and where they overlap)
• The core fundamentals every business needs before focusing on growth
• Why many business owners scale in the wrong order
• What happens when you hire, advertise, or push for growth too early
• How systems, structure, and communication drive results
• Why accountability is often the missing link between knowing and doing

Chantal also shares her perspective from inside real client businesses, highlighting what she sees when marketing is layered on top of weak foundations.

👉 Because when the foundations aren’t right, growth doesn’t fix the problem, it exposes it.

If your business feels busy but not moving forward, this episode will help you see what might actually be getting in the way.

Connect with Simon Boler on Linkedin: https://www.linkedin.com/in/simonboler/

Ready to Make Your Marketing Meaningful?

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:

📥 Download your FREE Marketing Guide
 👉 https://chantalgerardy.com.au/free-downloads/

🎧 Listen to more episodes
 👉 http://themeaningfulmarketingpodcast.com/

🌐 Work with Chantal
 👉 http://onlinebusinessmarketing.com.au/

If you’re ready to stop guessing and start building a marketing system that actually converts, Chantal shares practical strategies to help you manage, monetize, and market your business with clarity.

If your high ticket offer is not selling, it does not always mean your marketing is broken.

Often, the real issue is the way the offer has been packaged, positioned, and communicated. You can have the skills, the results, and the value, but if your offer is unclear, underpriced, poorly framed, or not backed by real conviction, it becomes much harder for the right people to say yes.

In this episode, international award-winning marketing strategist and host Chantal Gerardy explores what really stops premium offers from selling and why better messaging alone is not always the answer. She unpacks the connection between offer clarity, confidence, buyer trust, and the mindset required to sell at a higher level without feeling pushy, inauthentic, or unsure.

She is joined by Samantha, who built a multi eight figure brand in just a few years and now helps entrepreneurs package and sell premium $25K to $100K offers with confidence and integrity.

If you have ever felt like your offer should be attracting more premium clients, but it is not landing the way you hoped, this episode will help you see where the disconnect is and what needs to shift.

Chantal unpacks:

• Why people are not buying your offer, even when your marketing is getting attention
• How to package a high ticket offer so it feels valuable, clear, and compelling
• The mindset patterns that stop business owners from confidently selling premium offers
• Why conviction, certainty, and positioning matter more than simply lowering your price
• What helps high value clients trust your offer and move toward a yes
• How to sell with integrity while still charging what your offer is truly worth

Ready to Make Your Marketing Meaningful?

If you’re ready to stop guessing and start building marketing that actually connects and converts:

📥 Download your FREE Marketing Guide
 👉 https://chantalgerardy.com.au/free-downloads/

🎧 Listen to more episodes
 👉 http://themeaningfulmarketingpodcast.com/

🌐 Work with Chantal
 👉 http://onlinebusinessmarketing.com.au/

If this episode resonated, it may be time to look more closely at how your offer is packaged, how clearly it communicates value, and whether your mindset is fully supporting the level you want to sell at.

Subscribe to The Meaningful Marketing Podcast for more conversations designed to help you market with more clarity, confidence, and purpose.