The Meaningful Marketing Podcast with Chantal Gerardy

Your business keeps growing, but somehow you’re still the one holding it all together. What if that’s exactly what’s holding it back?

In this episode of The Meaningful Marketing Podcast, Chantal Gerardy, sits down with Joanne Omer, founder of Kun Yin. Joanne turned a personal passion into a certified method with 37 instructors around the world and a philanthropic program changing young lives in Nepal.

Here’s the uncomfortable truth: if your business only works when you’re holding it together, you haven’t built a business. You’ve built a very expensive job. And nowhere does this show up faster than in marketing. You’re the one approving every post, chasing every freelancer and fixing what the agency missed, because nobody else owns it.

Joanne learned this the hard way. Every time she stepped away, her business grew without her. The problem was never her team. It was the missing structure that let them lead. At seven figures, the same is true for your marketing. You don’t need another freelancer, another agency, or another tactic. You need a system your own team can run, with clear direction and accountability, so you can step from doer to director.

Chantal and Joanne unpack:

1. Why being the “nice” owner without systems, SOPs and frameworks leaves every decision running on emotion
2. How clear agreements and boundaries build culture, and why people love knowing the rules
3. The moment you realise you’re the bottleneck, and how to step from doer to director
4. Why knowing without doing gets you nothing, in training, in strategy and in marketing
5. Why commitment can’t be fluffy, and how client and team responsibilities protect results
6. Doing one thing, mastering it and raising your standards every single round
7. How a profitable, well-structured business is what makes giving back sustainable

If your marketing only moves when you’re pushing it, this is your sign to stop being the glue and start being the director.

Connect with Joanne and support the program: https://www.kunyin.com.au/

Ready to build a marketing team that runs without you? 

https://growth.aureusfinancial.com.au/engine-programme

📥 Download your FREE Marketing Guide
👉 https://chantalgerardy.com.au/free-downloads/   

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 👉 http://themeaningfulmarketingpodcast.com/ 

Your marketing is working. Your team is capable. Revenue is solid. So why does the next level of growth feel harder than it should?

Often the ceiling isn't a tactic. It's the beliefs you hold about money, and how they quietly flow into every part of your business.

In this episode of The Meaningful Marketing Podcast, award-winning fractional marketing strategist Chantal Gerardy sits down with money mindset mentor, international speaker and bestselling author Sandy Forster. Sandy went from a single mum on welfare with $100,000 of debt to a millionaire, and she teaches how to bring thoughts, feelings and action into alignment so results follow.

Together they explore how an owner's money beliefs play out across the business:

• In your marketing: what you're willing to invest, what you think your clients can afford, and how boldly you position your offer
• In your sales: how you and your team price, ask for the sale and handle "it's too expensive"
• In your leadership: whether your team understands the vision behind the targets, and why these conversations belong in your team meetings

Sandy and Chantal also unpack:

• Why positive thinking without action keeps you stuck, however hard you work
• How to build affirmations you actually believe, instead of repeating words that feel untrue
• Sandy's approach to appreciation, visualisation and making space for what you want
• Small daily practices that shift your relationship with money, for you and the people you lead

Growth at this level isn't about doing more. It's about making sure your beliefs, your systems and your team are all pulling in the same direction.

Connect with Sandy at wildlywealthy.com

Ready to build a Growth Engine that doesn't depend on you?

Learn more at https://growth.aureusfinancial.com.au/engine-programme

📥 Download your FREE Marketing Guide
👉 https://chantalgerardy.com.au/free-downloads/   

🎧 Listen to more episodes
 👉 http://themeaningfulmarketingpodcast.com/ 

The marketing department that gets you to five figures will not get you to eight figures.

In the early stages of business, the owner often is the marketing department. They create the content, approve every decision, manage the team and keep the entire strategy in their head.

But as the business grows, that approach stops being resourceful and starts becoming the bottleneck.

In this episode of the Meaningful Marketing Podcast, award-winning fractional marketing strategist Chantal Gerardy is joined by Nicole Salter, founder and principal consultant of Be More Global Group and a profit behavioural specialist who works with businesses turning over $5 million and beyond.

Together, they explore how marketing departments change as a business moves from its early stages towards seven and eight figures, and why that growth requires more than simply hiring additional people.

It requires the owner’s identity, responsibilities and leadership style to change too.

Nicole explains how businesses evolve from an owner managing individual contributors to managers leading teams and, eventually, leaders managing entire departments. At every stage, the business needs greater clarity, structure and accountability.

Chantal brings this directly into the marketing department, sharing what happens when multiple team members have overlapping responsibilities, nobody truly owns an outcome and every decision still needs the owner’s approval.

Because hiring a marketing manager or virtual assistant does not automatically create a functioning marketing department.

Chantal unpacks:

• How marketing changes as a business moves from five figures towards eight figures
• Why the owner must transition from marketing manager to strategic director
• How unclear roles create duplication, delays and disappointing results
• Why transferring accountability without authority sets your team up to fail
• How constantly stepping in to save your team prevents them from taking ownership
• The decision debt created when content, campaigns and ideas remain unapproved
• Why your marketing team needs defined roles, responsibilities and expectations
• How to stay involved in the parts of marketing that require your voice without managing everything
• Why proactive meetings and structured communication replace reactive conversations
• How Chantal helps business owners get up to three times more from their virtual assistants
• Why strategy, including AI-generated strategy, achieves nothing without implementation
• How to recognise when a team member can grow with the business and when they cannot

Nicole also shares how measurable behaviours can improve team performance and profitability, while Chantal reveals the identity shift she had to make to stop doing, start directing and allow her team to step up.

Your marketing department cannot operate like a collection of people completing disconnected tasks. To support a bigger business, it needs clear leadership, defined ownership and a structure that can grow without everything coming back to you.

Connect with Nicole and learn more about Be More Global Group at bemore.global
Find out more about the Be More Toolkit here. 

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  
 

📥 Download your FREE Marketing Guide
 👉 https://chantalgerardy.com.au/free-downloads/  

🎧 Listen to more episodes
 👉 http://themeaningfulmarketingpodcast.com/ 

If everyone likes your personal brand, there’s a good chance no one remembers it.

In this episode of the Meaningful Marketing Podcast, Fractional Marketing Strategist Chantal Gerardy sits down with internationally touring comedian Vanessa Larry Mitchell, creator of the boldly named Teardrops on My Dildo.

Vanessa has built a successful comedy career by saying the things other people wouldn’t, sharing stories she once thought she should hide and accepting that she won’t be everyone’s cup of tea.

And that is exactly why her brand works.

Together, Vanessa and Chantal have a funny, honest and unfiltered conversation about personal branding, finding your audience, dealing with criticism and having the courage to be fully yourself in your marketing.

Chantal unpacks:

• Why trying to appeal to everyone weakens your personal brand
• How a clear message attracts the right audience and disqualifies the wrong one
• Why your personality is the part of your brand competitors can’t copy
• How Vanessa uses Meta Ads, organic content, posters, free event listings and word of mouth to sell tickets
• Why event marketing needs to change depending on the location and where its audience looks for information
• The difference between building a large social media following and successfully selling a live experience

  When doing your own marketing supports your creativity, and when holding onto everything starts limiting it.

This episode is for founders and personal brands who keep watering themselves down because they’re worried about being judged, misunderstood or seen as “too much.”

Your marketing doesn’t need to make everyone comfortable.

It needs to make the right people stop, pay attention and remember you.

Connect with Vanessa Larry Mitchell:

Website: https://vanessalarrymitchell.com
Facebook: Vanessa Larry Mitchell
Instagram: @larrylaughsloud

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  
  

📥 Download your FREE Marketing Guide
  👉 https://chantalgerardy.com.au/free-downloads/  

🎧 Listen to more episodes
  👉 http://themeaningfulmarketingpodcast.com/ 

You hire someone who looks great on paper.

They’re confident. Experienced. Good with people.

So why aren’t they selling?

It’s easy to assume you’ve hired the wrong person.

But what if they’re actually a good salesperson who hasn’t been given what they need to perform?

In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with Sarah Niss from Sales Insights Academy to explore what really determines whether a salesperson succeeds or fails inside a business.

With 18 years of experience in international business development and sales, Sarah takes a very different approach to sales performance: diagnose before you prescribe.

Because salespeople aren't all the same.

They have different strengths, skill gaps, communication styles, motivations and levels of self-awareness. And throwing everyone into the same sales training or simply telling them to sell more, doesn't necessarily fix the real problem.

Chantal unpacks:

• Why seemingly good salespeople can underperform, even when they have experience, confidence and a strong personality.
• Why being “good with people” doesn't automatically make someone good at sales, and what businesses should be looking for beyond personality.
• How to diagnose what's actually holding a salesperson back before assuming they need more training or replacing them altogether.
• Why sales training isn't one-size-fits-all, and how understanding individual skill gaps helps you develop the person you already have.
• How business owners can give salespeople the tools, systems, onboarding and clarity they need to perform rather than expecting them to simply figure it out.
• Why experienced salespeople still need ongoing professional development, coaching and feedback to continue improving.
• How regular call reviews, check-ins and targeted coaching can improve sales conversations without micromanaging your team.
• Why pressure to “sell more” can actually make salespeople worse at selling, particularly when they start focusing on the outcome instead of the conversation.
• How commissions, incentives and unclear expectations can quietly affect performance, even when you've hired the right person.

The takeaway?

Before you decide your salesperson isn't working, find out why.

Because sometimes the person isn't the problem.

They simply haven't been given the right environment, development and support to become the salesperson you need them to be.

Connect with Sarah Niss:
https://www.linkedin.com/in/sarahniss/

Explore Sales Insights Academy:
https://www.salesinsightsacademy.com/

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  
 

📥 Download your FREE Marketing Guide
 👉 https://chantalgerardy.com.au/free-downloads/  

🎧 Listen to more episodes
 👉 http://themeaningfulmarketingpodcast.com/ 

You might not need more leads. 

You might need to stop losing the ones you already have. 

While you’re posting more content, investing in your website or launching another campaign, there could be perfectly good opportunities sitting forgotten in your inbox, buried in a spreadsheet or waiting for the follow-up you meant to send weeks ago. 

In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with Jason King, founder of Wild Squirrel Technology and an expert in CRM and job management platforms. 

Jason helps Australian businesses cut through the confusion of technology and choose practical systems that support the way they actually work. His focus is not technology for technology’s sake. It is understanding the “why”, choosing the right platform and creating systems that save time, improve customer experience and support growth. 

Together, Chantal and Jason unpack what happens after a lead enters your business, why poor follow-up costs sales, and how the right systems can help you track, nurture and convert more of the opportunities you already have. 

They also explore how job management platforms can improve quoting, scheduling, customer updates, payments, invoicing and reviews for trades and service businesses. 

Chantal unpacks:

• Why more leads won’t fix a broken follow-up process. 
• What a CRM actually does and why it matters. 
• How nurture sequences and retargeting work without paid ads. 
• How to follow up based on what leads click, open and watch. 
• Why someone still needs to manage the customer journey. 
• How job management systems improve service and efficiency. 
• Why the right technology should save time, not create more work. 

If leads are entering your business but you don’t have a clear way to track and follow them up, this episode will help you see where the opportunities are slipping through. 

Because sometimes the fastest way to make more sales is to properly manage the leads you already have. 

Connect with Jason King:

🌐 WildSquirrel Technology: https://wildsquirrel.technology/
🌐 LinkedIn: https://www.linkedin.com/in/jasonrichardking/

Keep making your marketing meaningful. 

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:  
 

📥 Download your FREE Marketing Guide
 👉 https://chantalgerardy.com.au/free-downloads/  

🎧 Listen to more episodes
 👉 http://themeaningfulmarketingpodcast.com/ 

You don’t have to market like everyone else to build a business people remember.

Some of the most powerful businesses are built when you stop forcing yourself into someone else’s formula and start using what already comes naturally to you.

Your strengths, your personality, and the way you communicate.

The experience you create for people.

That is where real connection starts.

In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with speaker, facilitator and founder of Empower You and Break Free Experience, Brent Williams.

Known for creating transformational experiences through events, Brent has spent more than 25 years helping people connect, grow and take action through the power of storytelling.

But this isn’t just a conversation about telling better stories.

It’s about understanding how stories build trust, create connection and help people experience your business before they ever buy from you.

For Brent, event marketing isn’t simply promoting a date, location or list of activities. He uses storytelling to give people a taste of the journey, emotion and connection they’ll experience once they’re in the room. Chantal brings this back to a powerful marketing lesson: the front end of your marketing needs to reflect the quality of what you actually deliver. When the two match, you attract the right people, build anticipation and create a community that wants to stay connected.

Throughout the episode, Chantal unpacks the marketing lessons behind Brent’s success and shows business owners how to stop simply promoting what they do and start communicating in a way people can connect with, remember and repeat.

Chantal Unpacks

* Why people connect with stories long before they connect with your products or services.
* How storytelling builds trust without making your marketing feel like a sales pitch.
* Why your marketing should reflect the actual experience of working with you.
* How to use storytelling to give people a taste of your event before they enter the room.
* The difference between presenting information and taking people on a journey.
* How to use storytelling in your emails, networking, presentations and content.
* How memorable businesses build stronger communities, referrals and loyal customers.
* What “Show Up 110%” really means and how commitment shapes the way you lead and grow your business.

If your marketing feels disconnected from who you are or the experience you actually deliver, this episode will help you look at it differently.

You don’t need to become louder.

You need to use what you already do well to create a connection people don’t forge

Connect with Brent Williams

Learn more about Brent's work, speaking, and training through Empower U.

Ready to Make Your Marketing Meaningful? 

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 

📥 Download your FREE Marketing Guide
 👉 https://chantalgerardy.com.au/free-downloads/ 

🎧 Listen to more episodes
 👉 http://themeaningfulmarketingpodcast.com/ 

Affiliate marketing has a reputation problem.

And honestly, sometimes it deserves it.

The spammy DMs. The forced conversations. The awkward sales pitch from someone you haven’t heard from in years.

But what if affiliate marketing was never the problem?

What if the real problem was the way people were taught to sell?

In this episode of The Meaningful Marketing Podcast, Chantal Gerardy explores what it really takes to build a business through authentic selling, aligned partnerships and meaningful community.

Joined by Alana G., The Conscious Affiliate, Chantal unpacks how affiliate marketing can be done differently when it is built on trust, service, leadership and genuine relationships instead of pressure, performance or pretending.

They talk about why community creates momentum, why people do not need to be pushed to buy when they feel genuinely supported, and how real leaders are built when you give people space, belief and opportunity to rise.

In this episode, Chantal unpacks:

• Why affiliate marketing gets such a bad reputation
• How to sell authentically without pressure or pretending
• Why community is one of the most powerful business growth tools
• How to build leaders instead of just chasing customers
• Why looking after yourself helps you better support others
• How trust, belief and opportunity help people rise
• Why selling can feel more meaningful when it comes from service

This conversation is not just about affiliate marketing.

It is about what happens when selling becomes serving, community replaces competition, and business becomes a vehicle for something much bigger than commissions.

If you have ever written off affiliate marketing, felt uncomfortable selling, or wondered how to grow a business without losing yourself in the process, this episode will challenge the way you see it.

Connect with Alana
IG: @itsalanajosephine

FB: @itsalanajosephine

Ready to Make Your Marketing Meaningful? 

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 

📥 Download your FREE Marketing Guide
  👉 https://chantalgerardy.com.au/free-downloads/ 

🎧 Listen to more episodes
  👉 http://themeaningfulmarketingpodcast.com/ 

What if the biggest thing holding you back is your state?

In this episode of The Meaningful Marketing Podcast, marketing strategist Chantal Gerardy shares a pattern she sees constantly in business owners: they know what to do, they have the tools, and they may even have the strategy, but they still struggle to pull it all together.

Drawing on her experience working with hundreds of business owners, Chantal explores how stress, overthinking and self-doubt affect the way you lead, make decisions, communicate with your team and market your business.

Joined by breathwork and performance specialist Steven Groom, she unpacks how developing an inner knowing that everything will be okay can help you stop operating from pressure and urgency, regulate your nervous system, think more clearly and take more consistent action.

This isn’t simply a conversation about breathing. It’s about becoming the kind of business owner who performs at their best, so their marketing can too.

Chantal unpacks:

• Why stress and overwhelm can quietly sabotage your marketing results
• The connection between nervous system regulation and business performance
• How breathwork can improve focus, clarity, confidence, and decision-making
• Why many business owners struggle with consistency and follow-through
• The role mindset plays in business growth and personal performance
• How finding your niche can accelerate authority and visibility
• Practical techniques to help you stay calm, focused, and productive throughout the day

If you've been working harder instead of performing better, this episode may completely change the way you think about marketing success.

Connect with Steven Groom

Connect with Steven on LinkedIn:
 https://www.linkedin.com/in/steven-groom-31b247377/

Ready to Make Your Marketing Meaningful? 

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 

📥 Download your FREE Marketing Guide
 👉 https://chantalgerardy.com.au/free-downloads/ 

🎧 Listen to more episodes
 👉 http://themeaningfulmarketingpodcast.com/ 

Most business owners think that if they just “show up and speak,” the clients will come.

But the reality? You can facilitate in-person workshops, present on stage, or host webinars and still walk away with zero sales.

In this episode, Chantal unpacks why speaking on stage is more than just delivering information, it’s a powerful marketing and conversion tool when done right. Joined by Marc Miles, a public speaking and workshop facilitation expert, they break down what actually turns a presentation into paying clients.

If you’re using (or thinking about using) speaking as part of your marketing strategy, this episode will help you stop leaving money on the table.

Inside this episode, Chantal unpacks:

• Why “show up and throw up” content kills trust (and conversions)
• How to structure your stage presentation, in-person workshop, or online webinar to build authority and drive action
• The balance between giving value and creating demand for more
• Common mistakes that make in-person workshops feel overwhelming instead of actionable
• How to guide your audience toward the next step without sounding salesy

Whether you're speaking on stage, running webinars, or hosting workshops, this episode will help you turn your message into a clear, client-generating pathway.

Connect with Marc Miles 

Learn more about Marc’s work in public speaking and workshop facilitation here:
Marc Miles – Skills Education 

Ready to Make Your Marketing Meaningful? 

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 

📥 Download your FREE Marketing Guide
👉 https://chantalgerardy.com.au/free-downloads/ 

🎧 Listen to more episodes
👉 http://themeaningfulmarketingpodcast.com/