Show notes and full transcript is available at https://bit.ly/3Jsfn1b.

00:15 - Intro

This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers, how the GA4 BigQuery course on Simmer was designed and developed, and we hear about his punk rock cover band!

The post #72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10) appeared first on Measurelab.

Show notes and full transcript is available at http://bit.ly/3y6y3Nn.

00:15 - Intro

This week Dan and Dara are once again running solo, and this time bringing back up the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 (GA4) in place by. Spoiler alert, it's asap! They chat about how it can take two to three months to migrate to GA4, and what to consider in the process. They also run through the 2023 GA4 updates, no matter how underwhelming...

The post #71 The Universal Analytics demise timeline and GA4’s latest updates appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3RUqItC.

00:15 - Intro

This week Dan and Dara talk about their experiences in building automated dashboards. There's 1,001 ways to approach building them, so Dan and Dara go through the common missteps, how to scope and plan it out effectively, and even ways to measure the usefulness and consumption of them! Listen to the end to hear their great new business idea...

-----

Next GA4 Immersion training cohort starts April 3rd 2023 - 50% early bird discount per ticket available now http://bit.ly/3YBRrx9!

The post #70 Building dashboards like a pro appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3Jztgex.

00:15 - Intro

This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! They discuss how this will affect the analytics and CRO industries, and whether Optimizely or VWO will be suitable replacements for the current Opimize users. They also think about the future of Google's proposition and whether the GMP will be rolled into the GCP.

The post #69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize! appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/40a19Iv.

00:15 - Intro

This week Dan and Dara are joined by Marc Crawley @ Diversita, a recruitment organisation that specialises in advising and empowering neurodivergent data, technology and IT professionals. Neurodiversity is everywhere, with around 20% of the UK considered neurodivergent. Dan, Dara and Marc discuss what accommodations can be put in place for neurodiverse candidates in the recruitment process, as well as the concept of masking and disclosure.

The post #68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3H2kWSM.

00:15 - Intro

This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023. They reviewed episode #21 of The Measure Pod on what we needed to see from GA4 in 2022, see what actually happened and then what GA4 needs to release (or fix!) this year. 2023 is the year that Universal Analytics (UA) is sunset for the majority of people, so this is the year to polish GA4 up to the max!

The post #67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3Qk6ngc.

00:15 - Intro

This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023. Things like consent management, financial recession, multi-cloud warehousing, Universal Analytics (UA) getting shut down and lots, lots more. Listen to the full episode to hear what they have to say, and let's see how close they get by this time next year...

The post #66 Our 2023 predictions for the analytics industry appeared first on Measurelab.

Full show notes and transcript available at https://bit.ly/3WyNusf.

00:15 - Intro

This week Dan and Dara are joined by Luisa to help make sense of the recent SKAdNetwork 4.0 release from Apple. It's a world apart from the web side of things - something that Dan and Dara find out very quickly! Luisa takes them both through what SKAN is, what new features 4.0 brings and the most important differences from web ad measurement to bear in mind.

The post #65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3v8rKrc.

00:15 - Intro

This week Dan and Dara take a look back across The Measure Pod in 2022 and share some numbers and statistics of how it's been going. They also each share their top 5 episodes of the year, and compare notes. Happy holidays, christmas, new year and the rest - here's to 2023!

The post #64 The Measure Pod 2022 in review appeared first on Measurelab.

All resources and the full transcript is available at https://bit.ly/3HGniHJ.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing [email protected] to drop Dan and Dara a message directly.**

---

Intro [00:15]

---

Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least."

Quote of the episode from Dara: "we'll throw the machine learning kitchen sink at this just to try and salvage this users metric"

---

This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM. What imapct will this have, and what difference will it make to most people? That and if Sessions is a better metric than Users (again)...

WebKit GitHub documentation on the 7-day lifetime cookie capping - https://bit.ly/3uWXUpI.

Simo Ahava's post on LinkedIn https://bit.ly/3WqHulb.

In other news Dan runs and Dara will (or has been?) drinking in the emerald isle!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party! appeared first on Measurelab.