Have you ever thought about moving across the pond? Two media industry Brits that have recently made the jump over into the massive, frenetic media environment in America—more specifically, the Big Apple. They’re eager to share what they feel is different about the media industry Stateside as compared to the UK.

Wayne Blodwell is the founder and CEO of digital advertising consultancy TPA Digital, formerly known as The Programmatic Advisory, as well as a podcast host in his own right for The AdPod. His new monthly column for The Media Leader, ‘An Englishman in New York’, debuted in February. In it, Blodwell discusses the challenges and opportunities that the American media market offers.

Making her second appearance on the podcast, Amy Williams is the founder and CEO of purpose-powered ad platform Good-Loop, which she began in 2016 to help brands do charitable work at scale. Williams moved to the States earlier this year, where she hopes to grow Good-Loop.

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We're back for Season 2 with a banger!

Advertising legend Sir John Hegarty speaks to Omar Oakes in the first of a two-part interview - the second of which will be at our Future of Brands event in London (25/26 April).

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Jamie Barnard, former Unilever in-house lawyer and CEO of privacy and data governance platform Compliant, joins Omar Oakes to discuss what he learned from his time at the coal face as a large global advertiser grappled with data privacy and media ethics and how he is now trying to help brands develop ethical media policies for an advertiser-funded internet.

Merry Xmas + see you in the new year for Season 2!

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JC Decaux's co-CEO in the UK, Dallas Wiles, tells Omar Oakes why the outdoor media company thinks 2023 will the year of the public screen. He reveals why, contrary to what many predicted, people have not fled cities during the pandemic and we have already arrived at "the new normal".

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The basic relationship between reach and business results has "eroded dramatically", Zenith UK chief strategy officer Richard Kirk argues in an opinion piece for The Media Leader. In some cases, this fundamental principle of commercial media no longer exists, the Publicis Groupe media agency has discovered.

Kirk speaks to Omar Oakes about why the relationship between audience reach and an advertiser's sales has broken down, why 'Right Reach' is a better predictor of success, and what this means in practice for media planning and buying.

Read Kirk's Strategy Leaders column: We can better manage media fragmentation by measuring ‘Right Reach’

Strategy Leaders features on the Thursday edition of The Media Leader‘s daily bulletin with thought leadership, news and analysis dedicated to excellence in commercial media strategy.

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Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce, what advertisers and agencies are asking TikTok as they try to make sense of this platform, and whether questions TikTok parent Bytedance’s Chinese ownership are fair.

Find out more about our upcoming event in London The Future of Audio and check out the outline agenda.

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Amy Williams, founder and CEO of ethical advertising platform Good-Loop, tells Omar Oakes why creating more sustainability is akin to ending the practice of 'fast fashion' and how the industry needs to change to make advertising and media production carbon neutral.

We go into more depth about how to confront the climate emergency in advertising and media in our webinar with The Guardian, featuring the newsbrand's environment editor Fiona Harvey, the Conscious Advertising Network, Purpose Disruptors, Heineken, Deliveroo and Essence, discussing practical steps to get carbon neutral and how to avoid messaging pitfalls.

If you missed FVTA Global this week, where were you? Check out our reports on the key sessions with the global advertising bosses at Netflix and Disney+, each of which are now offering cheaper, ad-funded tiers on their streaming services.

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Dave Randall, Future's commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed. Dave and Omar also discuss how 'specialist interest websites' and TV stand out in a Future survey about trust in media, and how a modern publisher establishes 'church v state' lines between editorial and commercial when journalists are asked to write sponsored content.

Our own 'church v state' disclaimer: this episode is sponsored by Future. The conversation topics were agreed in advance but the conversation was recorded and edited by The Media Leader's editorial team without intervention.

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Mudit Jaju, global ecommerce lead at Wavemaker talks to reporter Ella Sagar about how the retail media ecosystem has changed since the pandemic, who does retail media really well and what new partnerships between ITV and Channel 4 and retail media partners mean for the industry.

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Nick Manning, founder of media agency Manning Gottlieb OMD and media consultant, talks about his recent column in which he argues advertisers can no longer be passive observers as their spending funds a media ecosystem which is suffering from a "crisis of trust".

Notes:

Nick's column: "How advertisers should deal with the crisis of truth in media"

The editor: "We will champion talent, sustainability and trust in media"

Join us on Weds 30 November for a special presentation we're running with The Guardian: "Confronting the climate emergency" - Omar Oakes speaks to industry leaders, activists and The Guardian's environment editor about how advertisers and media companies should respond to the climate crisis with practical steps and priorities.

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