In this episode of The Media Room, host Vanita Kohli-Khandekar speaks with film historian, author and documentary filmmaker Nasreen Munni Kabir about her lifelong journey documenting, curating and championing Hindi cinema for global audiences. From introducing British viewers to Indian films through her landmark Channel 4 series Movie Mahal to serving on the board of the British Film Institute, Nasreen reflects on how cinema became a cultural bridge for diaspora communities long before the internet connected the world.

They discuss what makes Hindi cinema uniquely enduring, how film songs sustained identity for immigrants abroad, and why classic filmmakers like Bimal Roy and Mehboob Khan continue to shape storytelling today. The episode also explores her work documenting icons such as Shah Rukh Khan, Lata Mangeshkar and Zakir Hussain, her collaborations with artists like Gulzar and A. R. Rahman, and what studying film masters reveals about craft, emotion and longevity.

The conversation further dives into criticism, authorship, preservation, and why cinema remains one of the most powerful cultural connectors across generations and geographies. Nasreen shares insights on what today’s filmmakers can learn from the past, and why understanding film history is essential to shaping its future.

Like, share and comment with your thoughts on Hindi cinema, film history and global audiences, and subscribe to The Media Room for more deep-dive conversations at the intersection of media, culture, business and storytelling.

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In this episode of The Media Room, host Vanita Kohli-Khandekar speaks with Vishnu Mohta, Co-founder of Hoichoi and Executive Director at SVF Entertainment, about building one of India’s most successful regional OTT platforms. The conversation traces Hoichoi’s journey as a Bengali-only streaming service and how a deep focus on one language and audience has enabled sustainable, profitable growth.

They discuss why Hoichoi backed a subscription-first model early, how it reached profitability ahead of larger platforms, and what makes the Bengali market unique across India, Bangladesh and the global diaspora. The episode also explores Hoichoi’s scale of original production, genre trends, the role of SVF’s 30-year legacy, and why creating viewing habits matters more than chasing blockbuster hits.

The discussion touches on experiments with TV-plus formats, micro-payments, audio storytelling, micro-dramas and the use of AI in content creation, alongside candid insights on regional OTT economics, IP ownership, monetisation challenges and why disciplined growth beats rapid scale.

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In this episode of The Media Room, host Vanita Kohli-Kandekar sits down with Shailesh Kapoor, Founder and CEO of Ormax Media, to decode what the numbers really say about Indian cinema in 2025. Drawing from the Ormax Box Office Report, the conversation unpacks a landmark year that saw the domestic box office cross ₹13,000 crore for the first time ever, alongside a sharp resurgence of Hindi cinema and a healthier, multi-genre mix of successful films.

They discuss why footfalls are falling even as revenues rise, how rising ticket prices and “event films” are reshaping movie-going habits, and what’s behind the stagnation in parts of South Indian cinema. The episode also explores the surprise growth of Gujarati cinema, the growing importance of franchise films, why audience habits have weakened post-pandemic, and how OTT has emerged as a parallel national market even as theatrical cinema remains language-driven.

The conversation further examines whether India truly functions as one national box office, why Hollywood has become the most pan-Indian theatrical player, and what these shifts mean for the future of film production, distribution and audience behaviour in India.

Like, share and comment with your thoughts on the changing economics of Indian cinema, and subscribe to The Media Room for more deep-dive conversations at the intersection of media, business, data and culture.

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In this episode of The Media Room, host Vanita Kohli-Khandekar sits down with Yaminie Patodia, Head of IMDb India, to unpack how one of the world’s most influential entertainment databases sees Indian cinema, fandom and stardom. From IMDb’s journey as a 1990s passion project to a platform with over 14 million titles and 12 million names, Yaminie explains how IMDb acts as the “connective tissue” between fans and professionals—helping audiences discover what to watch while giving creators, actors and technicians global visibility and credit for their life’s work. Drawing on IMDb’s 25 Years of Indian Cinema report, they dive into what the data really shows: the rise of multiple male leads instead of a single superstar, why it’s time to stop searching for “the next SRK,” how directors and storytellers are emerging as brands in their own right, and how regional and dubbed content are reshaping viewing patterns across India’s many languages. The conversation also explores how IMDb rankings and ratings are actually computed, how the platform detects and neutralises abuse and vote manipulation through weighted averages, why India is the only market with its own Top 250 list and weekly “most popular” charts, and how these tools spotlight a long tail of emerging talent far beyond just the usual big names. Along the way, they discuss the challenges of building an authoritative Indian database across languages and credit systems, the impact of streaming on global discovery of Indian films, and what rising international interest in Indian content really looks like through IMDb’s lens.

Like, share and comment with your thoughts on data, fandom and the future of Indian cinema, and subscribe to The Media Room for more deep-dive conversations at the intersection of media, tech, business and culture.

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In this episode of The Media Room, host Vanita Kohli-Khandekar sits down with filmmaker Ram Madhvani (Neerja, Aarya, Equinox Virtual) and producer Vikram Malhotra (Abundantia Entertainment – Airlift, Toilet: Ek Prem Katha, Shakuntala Devi; aiON AI studio) to explore how artificial intelligence, VR and data are reshaping Indian cinema and the business of content. From Ram’s vision of “making your temple the theatre” through immersive VR films at destinations like Tirupati, Shirdi and Ajanta–Ellora, to Vikram’s bet on aiON as a human-first, AI-empowered creative studio that could cut production budgets by up to 50–90% and shrink timelines to a fraction, the conversation dives deep into what the next era of storytelling might look like.

They debate whether technology truly “liberates art” or risks locking creators into algorithm-driven templates and data-led handcuffs, raising tough questions around originality, copyright, valuation and “data colonisation” in a world where most AI systems are trained on Western content. At the same time, they discuss how AI can democratise access to tools, enable culturally rooted stories like a contemporary Jai Santoshi Mata, and open up new possibilities in genres like horror, while still keeping the human voice at the centre. If you’re a creator, filmmaker, media professional or simply curious about where cinema and content are headed, this episode is a sharp, honest look at the promise and perils of AI in storytelling—and why, even in an attention-fragmented world of reels and algorithms, the stories we choose to tell still matter.

(00:00) Introduction

(02:10) Ram – VR temple films

(05:11) Vikram – aiON launch

(08:45) AI cuts cost & time

(11:28) Tech liberates art

(15:08) AI & creativity debate

(18:34) Data colonisation & culture

(24:55) Cost, algo & valuation

(30:20) Ram’s VR vision

(35:31) AION films & India’s edge

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In this episode of The Media Room, Vanita Kohli-Khandekar speaks with Vivek Couto, Executive Director of Media Partners Asia, about the rise of microdramas — the two-minute serials that have become a $8 billion global phenomenon. Couto breaks down how China built the world’s largest microdrama market, with 830 million viewers and an ecosystem tightly woven across tech, payments, and storytelling. He explains why women in smaller cities are driving this boom, how AI is reshaping content creation, and what lessons platforms like Tencent, ByteDance, and Kuaishou hold for global media. The conversation explores whether India’s streaming giants — from JioHotstar to Amazon — can adapt this format for their vast mobile audiences, and how local language and ad-driven models might define its future. Tune in for insights on the next wave of short-form storytelling — and how it’s transforming the business of attention.

(00:00) Introduction

(02:37) How China’s Video Market Evolved

(05:42) Inside Tencent and ByteDance’s Closed Ecosystem

(08:56) Why Women Power the Microdrama Boom

(10:32) How Microdramas Spread Across Global Markets

(11:37) Can Other Countries Match China’s Scale?

(13:25) What Happens If TikTok Joins In

(15:49) How Indian Platforms Can Tap the Trend

(17:12) Gen Z’s Shift to Short-Form Viewing

(18:20) The Role of AI in Story Production

(20:40) New Global Players and Consolidation Ahead

(22:25) The Future of Short-Form Storytelling

For more of our coverage check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecore.in⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of The Media Room, Vanita Kohli-Khandekar sits down with Sameer Nair, CEO of Applause Entertainment and one of India’s most influential media executives. From shaping Indian television in the 2000s with Kyunki Saas Bhi Kabhi Bahu Thi and Kaun Banega Crorepati, to leading India’s streaming revolution with Scam 1992, Tanaav, and Gandhi, Nair reflects on three decades of transformation in entertainment. He explains why quality, not affordability, is the key to scaling India’s storytelling economy, and why “there is no bottom of the pyramid in entertainment.” The conversation spans the business of streaming, the evolution of storytelling formats, and the role of technology and AI in creative work. Nair opens up about Applause’s greenlighting philosophy — stories that start with an “audience of one” — and why attention, empathy, and curiosity remain the timeless principles of great storytelling. Tune in for insights from one of the architects of India’s screen culture.

Chapters

(00:00) Introduction

(01:00) From Television to Streaming

(05:40) How Applause Built India’s Studio Model for the OTT Era

(09:25) Why “Just Because Someone Is Poor Doesn’t Mean You Give Them Crap”

(12:50) The IPL Lesson

(16:45) Why Streaming Hasn’t Yet Reached a Billion Indians

(19:10) On Democratizing Access

(22:40) The Business Case for Quality: Why Pricing Matters More Than Affordability

(26:15) From KBC to Scam 1992 — Lessons from Three Decades of Storytelling

(29:00) On Technology and Creativity

(33:20) Attention Span or Attention Quality? How Writing Must Adapt to New Formats

(37:00) Inside Applause’s Greenlighting Process: “It Starts with an Audience of One”

(40:10) The Making of Gandhi: Finding Mohan in Ramachandra Guha’s Books

(43:00) On Detail in Production

(45:00) From the Idiot Box to OTT Epics: The Continuum of India’s Screen Story

(48:30) The Potter’s Touch: Keeping Hands in the Clay

(49:30) Sameer Nair’s Optimistic View of the Future

(50:30) Reflections on India’s Storytelling Moment

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In this episode of The Media Room, media journalist and author Vanita Kohli-Khandekar speaks with B. Srinivasan, Managing Director of Vikatan Group, about how one of India’s oldest and most beloved media brands continues to reinvent itself after more than a century. Srinivasan reflects on Vikatan’s evolution from its print legacy to television, digital platforms, and new ventures in events, wealth management, and election surveys. He explains why the company walked away from its 22-year partnership with Sun TV, how it adapted to the commissioned model at Star Vijay, and why holding on to IP matters in the long run. The conversation explores what it means to stay relevant when storytelling itself is being reshaped by technology, and how Vikatan is using AI to imagine new, experiential forms of content. Tune in for insights on building longevity, trust, and innovation in an era where media—and audiences—are constantly changing.

Chapters

(00:00) Introduction

(01:12) How Vikatan balances its print, TV, and digital businesses

(05:34) The role of awards and events in sustaining a legacy media brand

(08:15) Launching NANI: Vikatan’s move into wealth management services

(10:24) How Vikatan entered the election survey business in Tamil Nadu

(13:32) Conducting OTP-verified digital surveys across 100,000 voters

(16:25) Why Vikatan ended its 22-year partnership with Sun TV

(21:58) From owning IP to adapting to commissioned content models

(25:43) The shift from Sun TV to Star Vijay: learning new storytelling processes

(30:55) What the future holds for Vikatan at 100 — storytelling in the age of AI

(37:58) Closing thoughts

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In this episode of The Media Room, media journalist and author Vanita Kohli-Khandekar speaks to Tusharr Kumar, CEO and Director of Only Much Louder (OML), one of India’s most influential media and entertainment companies. Once known as an indie music promoter, OML has shapeshifted into a multi-pronged business spanning talent management, branded content agencies, and long-form content production. Today, it manages more than 100 creators across comedy, beauty, food, and travel; runs three agencies including the creative shop MO and influencer network Hypothesis; and has produced over 60 shows for Amazon Prime and Netflix.

Kumar talks about why comedy remains central to OML’s DNA and how comedians helped shape both India’s YouTube ecosystem and its OTT boom. He explains how artist management functions as “soft power” for the company, why OML deliberately keeps its roster selective, and how controversies and cancel culture are part of managing creative risk. They also discuss OML’s global campaigns in markets from Poland to the Congo, its growing bets on sports content beyond cricket, and the economics of long-form storytelling in an era dominated by platforms and algorithms. Tune in for insights into how OML stays close to culture, scales its businesses, and keeps reinventing itself in the fast-changing media landscape.

(00:00) Introduction

(01:45) OML’s journey from indie music to managing 100+ creators

(05:12) Why OML keeps comedy at the heart of its business

(09:34) Managing artists in the age of controversy and cancel culture

(13:28) OML’s global footprint: campaigns in Poland, Lebanon, and Congo

(17:46) The rise of sports content beyond cricket

(21:40) How pop culture fuels new interest in sports like rugby and chess

(24:51) What drives OML’s growth across agencies, talent, and long-form content

(28:10) How OML creates and monetises stand-up specials and fiction shows

(32:20) Talent management as OML’s “soft power”

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In this episode of The Media Room, media journalist and author Vanita Kohli-Khandekar speaks to Manoj Dobhal, Group CEO of Dish TV India, about how the country’s oldest DTH brand is reinventing itself for the digital age. From the launch of a smart TV with built-in DTH and OTT, to the rapid growth of its Watcho and FLIQS platforms, Dobhal explains why Dish TV is leaning on its distribution strength rather than chasing expensive content bets. He takes us inside the company’s pivot into shopping and device ecosystems, its strategy to take Indian content global, and how it plans to stabilise revenues after years of decline in the core pay TV business.

They also discuss the wave of consolidation in Indian media, the lessons from global markets like Sky UK, and why Dish TV believes coexistence—not disruption—will define the future of television in India.

Tune in for insights on what it takes to transform a legacy broadcaster into a multi-platform, device-driven media company in an era of fragmentation and streaming wars.

(00:00) Introduction

(04:15) The State of India’s DTH and Pay TV Market

(07:22) How Dish TV Is Pivoting Beyond Linear Television

(11:10) Building Watcho: Strategy for OTT Aggregation

(15:36) Why Distribution, Not Content, Is Dish TV’s Strength

(19:48) Taking Lessons from Global Media Consolidation

(23:55) Watcho’s Revenue Model and Growth Path

(26:29) How Dish TV Plans to Stabilise Revenues

(30:04) Consolidation and Coexistence in the Indian Market

(33:55) Global Benchmarks: What India’s DTH Players Can Learn

(37:58) Why Dish TV Is Entering the Smart TV Business

(40:11) The Next 18 Months: Dish TV’s Transformation Plan

(43:26) No Mergers or Acquisitions on the Horizon

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