This week we talk to membership guru and best selling author Robbie Kellman Baxter. Having helped Netflix build their membership system, Robbie wrote the best selling books, The Membership Economy and The Forever Transaction. She's now the global expert on membership and subscription business models. We discuss the history of this model, Robbie's ground-breaking career and how this model is now being applied across multiple industries, including engineering and professional services... for example, the consulting firm Bain now have a membership model for parts of their business. Great insight into a great business model that's here to stay.