The End in Mind: Personal Development For Entrepreneurs

The Meraki Niche


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Ever wondered why Meraki posts about skincare brands? 

Well, this week we are diving into exactly why we love our skincare products and services, where this niche began to develop and why Meraki is never stingy when it comes to promoting other businesses. 

I used to hear all the time, ‘Don’t share people in your stories without having an agreement to promote one another,’ as if it were a badge of honor to be highlighting another business on our pages. Living in fear of promoting one another because what if someone decided to buy from them instead of me? 

I don’t believe that sharing other people and businesses in our stories is a bad idea. Instead, I like to think about it like this… 

Aren't I working with these people because I believe in their brand? 

Aren't I developing content and promoting them through their own platforms anyhow? 

As I promote, aren't I helping expand their businesses as well as my own? 


That feels abundant to me, whereas the first mindset always felt like scarcity - what do you think? 



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The End in Mind: Personal Development For EntrepreneursBy Caitlin Durning: Personal Development Coach

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