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In episode #68, we discuss four things you can do to get more leads from content marketing. This will make your time spent on marketing more productive and more effective.
TIME-STAMPED SHOW NOTES:
[00:55] Introduction
[02:10] Remind People About Your Lead Magnet
[03:53] Choose Content Topics that Focus on Buyer Intent
[06:43] Incorporate Copywriting into Content
[08:47] Increase Traffic
[10:23] Pro Tip: Work Backwards to Get More Leads
[12:12] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
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In episode #67, we talk about the myth of multitasking. Discover the consequences of multitasking and what you must know before you damage your marketing productivity.
TIME-STAMPED SHOW NOTES:
[00:36] Intro
[01:27] What is Multitasking
[02:10] People Can Multitask
[03:30] Why Multitasking is a Myth
[05:22] Consequences of the Multitasking Myth
[08:31] It’s Time To Stop Multitasking
[09:26] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
Brain Rules by John Medina
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In episode #66, we break down the three steps to take before you launch your blog, vlog, or podcast. Before you create any content, make sure to do these three things to set yourself up for success.
TIME-STAMPED SHOW NOTES:
[00:50] Introduction
[02:44] Determine a Content Strategy
[06:18] Plan Ahead with a Content Calendar
[08:30] Prepare a Month of Content in Advance
[11:10] Wrap Up
[12:34] Bloopers
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In episode #65, we talk about what to do when you feel like quitting. Follow this simple process before you decide to walk away or keep going.
TIME-STAMPED SHOW NOTES:
[00:44] The Truth About Quitting
[02:39] To Quit or Not To Quit
[03:36] When You Feel Like Quitting, W.A.I.T.
[10:55] Sometimes When You Feel Like Quitting, You Should
[11:48] It’s Perfectly Normal to Want to Give Up Sometimes
[12:41] Bloopers
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In episode #64, we talk about a three step process to analyze marketing tactics so that you reduce overwhelm and avoid wasting resources when it comes to your marketing.
TIME-STAMPED SHOW NOTES:
[00:59] What Drives Your Marketing Decisions?
[02:59] Step 1: Analyze the Tactic
[04:31] Step 2: Assess the Implementation
[06:01] Step 3: Determine the Sustainability
[07:31] Making Good Marketing Decisions Requires Time
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In episode #63, we talk about how to make the process of planning, producing and promoting your content much more manageable.
TIME-STAMPED SHOW NOTES:
[00:49] Content Marketing Productivity Tips
[01:40] Planning Your Content
[02:55] Producing Your Content
[06:46] Promoting Your Content
[10:28] Commit to These Content Marketing Productivity Tips
[11:22] Bloopers
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In episode #62, we talk about how researching the competition can advance your own marketing, which saves you time, money, and effort.
TIME-STAMPED SHOW NOTES:
[00:56] Introduction
[02:03] Choose Your Competition Wisely
[03:16] 1) Marketing Tactics
[05:28] 2) Marketing Frequency
[07:31] 3) Marketing Topics
[08:34] 4) Audience Engagement
[09:31] 5) Market Positioning
[10:47] What to Do Once You’ve Performed Competitor Analysis
[12:06] Bloopers
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In episode #61, we introduce you to a useful strategy that helps you get more done, reduces overwhelm and gets you into the habit of clearing out time for the things that matter most to your business. And who doesn’t want that?
TIME-STAMPED SHOW NOTES:
[00:48] Intro
[02:27] What is Time Blocking?
[05:36] Time Blocking On Your Calendar
[07:25] 3 Time Blocking Benefits
[09:22] Time Blocking isn’t Rigid
[10:05] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
Parkinson’s Law
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In episode #60, we talk about nine tips that will speed up your content creation and improve your marketing productivity.
TIME-STAMPED SHOW NOTES:
[00:52] Introduction
[02:34] Start with Content Goals
[03:44] Outline Your Content
[04:44] Start Writing at the Middle or End
[06:02] Separate Content Creation Into Stages
[07:26] Work in a Distraction-Free Zone
[08:05] Choose Your Optimal Working Hours
[08:52] Form Good Habits That are Sustainable
[09:48] Speak Your Thoughts
[10:53] Make Use of Tools
[11:37] Outsourcing
[12:35] Bloopers
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In episode #59, we reveal how you can prioritize your marketing tasks so that everything is more manageable.
TIME-STAMPED SHOW NOTES:
[00:36] Introduction
[01:48] Marketing Strategy Missteps
[02:50] How to Prioritize Your Marketing Tasks
[10:00] You Win When You Prioritize Your Marketing Tasks
[11:03] Bloopers
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From the publisher's feed
Productivity Coach Theresa Cifali and Marketing Consultant Meghan Monaghan host this bi-weekly podcast for small business owners who want to achieve more through mini coaching sessions and honest conversations about business, productivity, mindset, and marketing.
Tackle the things holding you back and identify what to do next so that you are more confident, make better decisions, and make progress in your business.
New episodes launch every other Wednesday.