Are you tracking the right numbers on your station’s website—or just the ones that look good on paper?

In this episode, we kick off our Metrics That Matter series by focusing on your website. It’s easy to celebrate traffic spikes and page views, but those vanity metrics don’t tell the full story. We'll look at the numbers that actually reflect value—like time on page, bounce rate, and return visits—and how to start improving them this week.

Listen now and read more at https://www.skyrocketradio.com/213

For articles, tools, and more resources to help your station grow online—or if you're looking for a better website built specifically for radio—visit https://www.skyrocketradio.com.