This week on Brick & Brand, we're talking about the micro-decisions that build empires.

Some people open businesses. Some people build brands. There's a difference.

For the first five years in business, we weren't thinking about our brands. It was about survival — deals, income, keeping the lights on. But over time, we started noticing something: the most successful retailers, brokers, and operators weren't just selling something — they were telling a story. Every detail mattered. Every touchpoint reinforced who they were. The transaction was secondary. The narrative was everything.

Brand building isn't about logos and colors. It's about what people feel when they think of you.

In this episode, we break down what a brand builder actually is, how they think differently, and why the long game always wins.

Somewhere along the way, we also trace our obsession with competition back to its origin — our family. Let's just say some families play board games. Ours ran three miles, rowed a mile, and turned a small town into a full-blown scavenger hunt battlefield.

If you've ever felt the pull to build something bigger than transactions, this episode is for you.