Visitors don’t decide to contact you all at once. Their decision is built in tiny “micro-moments”: the second they land, the instant they scroll, the split second before they click a button. In this episode, Catherine breaks these moments down in simple, non-technical language so you can finally see why some visitors drift away—even when your overall design looks fine. She explains three critical micro-moments: first-glance reassurance (“I’m in the right place”), proof of fit as they scroll (“this is for people like me”), and the final click confidence (“nothing bad will happen if I press this”). Then Leo paints a picture of how small, specific design details—button labels, helper text, mini-icons, spacing, and tiny trust notes—turn each moment into a gentle yes instead of a quiet no. Together, they introduce the Artbreeze Micro-Moment Map, a 15-minute walkthrough you can do on one key page. By the end, you’ll know exactly which little details to adjust so more visitors feel calm, cared for, and ready to reach out—without a full redesign.