In this episode of The Midlife Entrepreneur Podcast Jo chats to Sophie Rowell, interior designer and founder of Cote de Folk.
Sophie shares her transition from a 24-year career in fashion styling and art direction to interiors after a difficult period that included her marriage breaking down, becoming a single mother, her best friend dying of cancer, and a health crisis that prompted her to rethink her life. After moving from Hackney to Folkstone and renovating a Georgian townhouse, she committed fully to a career change with a three-month deadline and landed her first interiors job three weeks before it ended, quickly gaining more work through referrals. Sophie discusses relying on self-trust, managing imposter syndrome with help from a business coach, and viewing success as a mix of opportunity, effort, and determination rather than luck. She explains her intuitive approach to colour and her focus on how spaces feel, not trends. Sophie talks about scaling the business, hiring staff including her right hand Sarah, bringing in a CFO for financial strategy, and expanding into furniture, fabric, and wallpaper. She also describes her preferred working environment (tidy and uncluttered), the importance of rest for creativity, her working culture mantra 'work hard, rest hard', and generous leave policies.
00:00 Welcome + the mission behind The Midlife Entrepreneur Podcast
00:54 Meet Sophie Rowell: from fashion stylist to interiors with soul
02:34 The breaking point: single motherhood, burnout, and a health scare
04:11 Leaping without training: the 3‑month deadline and going all in
06:56 First commissions to steady pipeline
08:54 Drive and the ‘why’
11:45 Building confidence in a new career
13:04 The signature style: colour as a gift and reading a home’s energy
15:19 Collaboration with clients: trust, pivots, and letting the building lead
16:43 Scaling the studio: hiring, interns, CFO support, and product expansion
18:11 Design philosophy: simplicity, warmth, and how spaces make us feel
22:43 Founder realities: time, holidays, rest, and creating space for creativity
29:17 'Rest Hard': Building Recovery Into Creative Success
29:28 Designing a Rest-First Work Culture
30:33 Early Nights, Deep Sleep & Finding Your Rhythm
31:37 Kids, Co-Parenting & Looking Forward to More Time
33:29 Redefining Success
35:36 3-2-1s: Best Investments
39:43 Imposter Syndrome in Creative Work
43:04 What I’d Do Differently
47:07 One Person to Thank
50:07 Closing Thoughts
Visit https://www.cotedefolk.com/
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Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: [email protected]
Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.
Instagram @jojoglynnsmith and @themidlifeentrepreneur
Contact: [email protected]
www.joglynnsmith.com
MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com