The Mike Dillard Show

There's a part of the human dynamic we all share, which is the need to define ourselves and to create an identity.

This set of personal beliefs is what ultimately makes us who we are.

These beliefs are created as a result of all kinds of experiences we have in life…

From growing up in a small farming town to a big city.

From being raised by a single parent as an only child, or in a large family.

To being bullied in school or one of the popular kids.

And as we grow older as adults, this process doesn't stop. It continues…

We might take a personality test that tells us we're an introvert… Or you might use your astrological profile to justify some of your behaviors, actions, or decisions.

And while it's critical that we do seek an identity, what's really important to understand, is that the identity you ultimately create is not a result of what happens to you, or when or where you were born, but that it's completely under your control.

Ultimately, your identity is nothing more than the collection of stories you've created about yourself and accepted as true.

And those stories are changeable.

The nerd in school can become the tech billionaire.

The single child from an abusive family can become a loving parent to many children.

A poor kid from the hood can become a celebrity business tycoon.

And an introvert can build an audience of millions of fans, and use their voice to change the world.

You can let these stories define you, or you can define the stories.

How?

Well that's what we're going to talk about today with our guest, Benjamin Hardy.

Ben has spent the past few years studying personality types, identities, and the processes by which we create our personal beliefs.

These beliefs determine our expectations and our actions.

And our expectations and actions, ultimately determine the kind of life we live.

If you want to change your life, you have to start by changing the beliefs you hold about yourself.

This is one of the most important interviews you'll ever hear, so without further ado, please help me welcome, Benjamin Hardy.

Personality Isn't Permanent: Break Free from Self-Limiting Beliefs and Rewrite Your Story BenjaminHardy.com Willpower Doesn't Work: Discover the Hidden Keys to Success Dan Gilbert - The Psychology of Your Future Self Man's Search for Meaning

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There are millions of people who are being forced or inspired to start their own business for the first time right now, and unfortunately, they're walking into a jungle filled with landmines.

The vast majority of them will spend the next 3-5 years trying to figure out what kind of business to start, what products to sell, how to create a marketing funnel, advertise online, and everything in between.

The ones who keep going despite the failures and false starts, are the people who will eventually make it, and create a new life of freedom for themselves as a self-employed entrepreneur.

With that in mind, what would I do if I had to start all over again?

Well there is one business model that provides the best chance at replacing a 6 figure salary, and that is selling your product or service for a premium price of at least $3,000 to $5,000.

For example, if you want to make $10,000 per month, then you only need to make two $5,000 sales to make that happen.

But if you were trying to hit that same goal by selling a $49 Ebook, you'd have to make 200 sales every single month.

And yes, making 2 sales per month at any price, is infinitely easier than making 200.

This is a lesson I learned way back in my networking days and it completely changed my life.

I went from struggling and trying to build a business selling supplements and health products, to selling access to investing seminars for $10,000 each.

Within months I was making 7 figures as a distributor for that business because higher prices provides you with so many advantages…

Higher profits, higher end customers, and the bigger margins you need to market, and still have plenty of money left over to pay your bills.

So if I had to start all over again, I would build a business that offered a premium product, for a premium price.

So how do you do that, well today we're joined by Joel Erway who is arguably the best in the world at helping people quickly and easily create a high-ticket sales-based business.

When I started to really study this business model again over the past few months, he's the guy I called because he has the simplest, and most elegant business model I've found in this space.

So let's dive in, and let Joel teach you how you can build a brand new business from beginning to launch in less than 10 days, that has the potential to produce 6-7 figures per year in revenue with one single product and marketing funnel.

HighTicketCourses.com/Mike How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales

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A lot of business, products, and offers have been hit hard the past few months during this health crisis, but a few have taken off like a rocket.

Show Her Off is one of them.

A few months ago I started seeing ads for this product that teaches couples how to have a beginner's dance night at home.

But what really caught my attention, were the numbers of views, comments, and shares on these ads…

They were higher than anything I've ever seen in my 15 years of online marketing.

We're talking about paid ads that are getting thousands of shares, and thousands of comments…

And get this…

95% of the comments I read were all positive.

I thought it would be awesome to dive into the details with the Founder of Show Her Off, so I reached out to Ryan Hunter Masters who joined us here today.

Now what you're also going to find a bit inspiring, is how simple Ryan has kept the funnel…

It's a single page checkout form on SamCart.

There's no sales video or long form copy…

Just a headline, list of bullets, a bunch of testimonials and the $67 offer with a $42 bump sell on the same page.

At most, it's a $105 purchase, and Ryan's killing it.

He's currently spending over $100,000 per month on ads, and everyone is having an amazing time.

So I called him up, said hey let's jump on the podcast, and walk everyone through this amazing little business that's taken over the internet.

There are some extremely valuable golden nuggets in here, especially when it comes to creating your ads, so listen up, and please help me welcome, Ryan Hunter Masters.

ShowHerOff.com Follow ShowHerOff on Instagram | Facebook RyanMasters.com SamCart.com The Experience Economy: Work Is Theater & Every Business a Stage The Attention Economy: Understanding the New Currency of Business

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Is there such a thing as bad press, and what would you do if you were Bill Gates' PR agent right now?

Those are two questions I asked our guest today, Kristina Kennedy, who's the Co-Founder of KickStand Public Relations.

One of the most overlooked, and under-utilized resources that business owners can use to get attention and grow their businesses right now, is PR.

The media is an insatiable machine that is always hungry for newsworthy stories, and if you learn how to feed them, you can turn their networks into a massive advertising channel for you and your business.

But with that being said, PR has traditionally had a lot of weaknesses that have given modern marketers pause, like the inability to digitally track the results, and provide clear ROI data.

Well Kristina and her team at KickStand have fixed that problem.

They use modern data and tracking systems to help you increase the attention your stories get, and measure the return on your investment.

Ultimately, they are one of the few PR companies in the world who can answer the question you're going to ask them…

Did this campaign cost us money, or did it make us money?

You may be ready for PR right now, or you may not, but either way, this is an interview and a company you're going to want to keep in the back of your mind for future reference.

So what should Bill Gates do right now?

Please help me welcome Kristina Kennedy, and let's find out…

MeetKickstand.com Follow Kristina on LinkedIn

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Whether you already own a business or if you're starting one from scratch, you're going to find this interview incredibly valuable.

Our guest today, is Dane Maxwell, and he just published one of the best books I've ever read when it comes to starting a business.

It's called Start From Zero, it's unlike any other book I've ever read for business owners.

Why?

Because he tackles the most important part about entrepreneurship, that most books miss, and that's mindset.

And I'm not talking about the basic, "think positive and write down your goals" stuff…

I'm talking about a full-blown dissection of your inner-dialog and subsconscious.

It's about identifying the personal beliefs and stories you've adopted about life, yourself, what you deserve or don't deserve.

These stories are ultimately what determine your success. They're the difference between people who struggle and who just seem to make everything work.

This is one of the few books I've found myself highlighting page after page in years.

Now in today's interview, we're going to get into the practical side of starting a business from scratch which is equally valuable, but I'd highly recommend that you order a copy of Start From Zero because we didn't even get a chance to dive into the deep inner work portion of the book that I've found so fascinating.

Please help me welcome, Dane Maxwell.

Facebook StartFromZero.com StartFromZero.com/Five

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If you've ever had an idea for a product that you'd just love to create and bring to life, but you just didn't know where to start, then today's episode is for you.

We're going to sit down with my good friend Ryan Moran who's one of the best entrepreneurs and coaches I know of when it comes to this topic.

He started down this path himself when he created a supplement company years ago for less than $1,000, and eventually sold that business for more than $10 million dollars a few years later.

So how'd he do it?

Well that's exactly what we're going to talk about today.

Form how to come up with your product idea, to how to get your very first customers, and everything in between.

If you want to develop and launch a physical product business, right now's the best time in the world to do it, because everyone's hungry for business, and every cost is negotiable.

This is going to be a life-changing interview for some of you, so get ready to take some notes, and please help me welcome, Ryan Moran.

Capitalism.com 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur Follow Ryan on Instagram | Facebook

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The concept of community has made a dramatic shift over the past two months, hasn't it?

The sense of community we'd normally experience at work, or school, or simply going to the grocery store, or eating at a restaurant has been taken away.

And they've been replaced with online communities.

Work meetings have moved from boardrooms to zoom rooms.

In many ways, as an online entrepreneur, things are largely the same. I still have a 20 foot commute to work every morning, and I still conduct business with my virtual team… Well virtually…

But here's what has changed…

Micro communities have popped up online, and these communities are largely determined by your current mindset, mental state, goals, and sources of media consumption…

For example, I'm in two private groups on WhatsApp…

One group consists of entrepreneurs like Eben Pagan, Annie Lalla, Marie Forleo, Joe Polish, John Lee Dumas, Dean Gaziosi, etc… This group is focused on two things… Making sure everyone's businesses are holding up, and the second, finding a way to help and serve the rest of society.

The second group consists of friends of mine who have been through market crashes before, who have contacts in the military, and who are making sure everyone's covered should a worst-case scenario take place.

And then there's a third group, which I'll simply refer to as Facebook and the 3,500 friends I'm connected to on there.

I don't know about you, but my Facebook feed has become an absolute dumpster fire.

It's a full-on sewer pipe straight into the brain right now.

Blame, finger-pointing, victim-hood, conspiracy theories, dispresect… All lead people to the same destination…

A place filled with fear, disconnection, anger, frustration, trauma, and failure.

You cannot think creatively when you're looking at a virtual car wreck all day. You cannot lead, motivate, or inspire your team. You cannot solve your problems, create solutions, or wake up feeling empowered.

Ultimately, your tribe will determine your destination, and after observing these different dynamics for the past two months, it's become extremely clear to me that another option is needed.

We all know the saying that you will get the results of the 5 people you spend the most time around.

Well I want you to take a long hard look at who you're spending your time around online, and on Netflix.

Are you rummaging around in Facebook dumpster fire because you don't know where else to go?

Are you poisoning your mind with garbage like Tiger King every night?

Yep, I watched it. On one hand it's another car wreck you can't look away from. And on the other, I felt like I'd just eaten a rotten meal that just poisoned my body.

The most valuable asset you have right now is your brain, and your brain is a sponge that will soak up everything you expose it to, for better or worse.

So I decided to create a new community. Something that was private and off of Facebook.

It's called Revvenue Mastermind, and the goal or Revvenue is simple…

Over 100 A-players like the Founder of Sam Cart, two real estate billionaires… Two social media titans that run the campaigns for Brendon Bruchard and Russell Brunson, the best Facebook ad experts in the industry, the best YouTube ad agency owners, Robert Kiyosaki's CPA, the best funnel builders, the best mindset coaches, and more…

Have all joined Revvenue in the last 48 hours for two primary reasons…

They want to be a part of a healthy community, and they want to surround themselves with other people who are focused on coming out of this situation bigger, better, wiser, and wealthier than before.

There's no talk about a virus in the group. There's no finger pointing, politics, or blame. And there's no conspiracy theories or negativity allowed.

Every week, we jump on a live zoom call together as a group, and we solve your problems, we provide each other with support and ideas, and we share valuable connections, resources.

This is a community that improves your life, in every single way, and it's the most valuable asset you can access right now.

If you're listening to this podcast and if you'd like to join the group, just head to Revvenue.com. Revvenue is spelled with two V's because our goal here is to rev up everyone's revvenue so you can keep your bills paid, your employees paid, and the economy turning.

There's even a way you can turn Revvenue into your very own income stream, and you can learn more about that as well at Revvenue.com.

If you'd like to join, there's a nominal fee that we're using to cover the costs of running the group, and to support several charities that are providing food and shelter for people who can't afford to take care of themselves right now.

Right now until this Saturday, you can get a 33% discount off the normal price we'll be charging moving forward, so make sure you head to Revvenue.com to learn more ASAP.

Now with that being said, we have a special guest on the show today who happens to be the world's foremost expert on building communities.

His name is Jono Bacon.

Jono helps companies build healthy and thriving communities and cultures. He's previously served as the Director of Community at Github, Canonical, and XPrize.

His clients include Intel, Google, Sony, Deutsche Bank, Santander, and Hacker One.

He is the author of a brand new book called, "People Powered - How Communities Can Supercharge Your Business, Brand, And Teams."

If you lead a community of any kind, or if you see the value in starting one right now, you're about to learn how to do that from the foremost expert in the world.

And yes, he's also a Member of the Revvenue Mastermind.

Please welcome, Jono Bacon.

Jonobacon.com Follow Jono on Instagram | Facebook | LinkedIn People Powered: How Communities Can Supercharge Your Business, Brand, and Teams

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Sooo… Are you in a relationship right now? Well if you are, you're either closer than ever right now, or you've never been further apart.

You're now at home with someone 24/7.

Your kids are there with you.

The news is keeping everyone all fired up and in anger or fear.

Everyone's normal routines have gone out the window.

You might have a friend or family member in the hospital, and there's a good chance that you're probably experiencing some financial stress to just add a nice little cherry on top.

I can't think of a situation that could put more stress on a couple than this crisis.

Well if that's the case, I'd encourage you to look at this as an opportunity to benefit from something I call, "forced change".

This is a time or experience in your life when you're literally being forced to change who you are, how you act, what you think, and how you live your life.

All of these stressors are going to magnify what was always present.

If you were previously disconnected as a couple, then this crisis is going to magnify that.

If you were doing awesome and in flow, then you've probably grown closer as a couple.

But making that transition is certainly easier said than done.

It's going to require courage, it's going to require vulnerability, and it's going to require some long-overdue apologies and healing.

Well today we're joined by to amazing humans who were a part of my healing journey last year, and who have become incredibly dear friends as a result.

As you're about to hear, Tah and Kole Whitty have been through just about everything a person can go through in life. Trauma, abuse, drugs, disease… You name it, they've been through it.

But they turned those challenges into their gift. They've dedicated their lives to healing themselves, and healing others, and they've become masters of their craft.

As a result of their work, they also have one of the most amazing relationships you'll ever see.

So I asked them to come onto the show to help you, heal yours, whether it's with your spouse, your co-workers, your kids, your family members, or simply the relationship you have with yourself.

This crisis is an opportunity to face and change the challenges you have in your life.

The ONLY way you lose during this period, is if you don't take action and use it as a catalyst to learn and transform.

If you do that, you've won.

If you need help doing that, call Tah and Kole.

Without further ado, let's dive in.

http://www.gethelpquiz.com/ Follow Tah and Kole on Instagram | Facebook Text "optimize" to 22999 Mentor in the Mirror Podcast The MindBody Code: How to Change the Beliefs that Limit Your Health, Longevity, and Success

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It's no secret that businesses around the world are pivoting into online events as fast as possible right now out of pure necessity.

But can you create the same kind of value, experience, and connection online, that you can offline in the real world?

And what does an effective online meeting or event actual look and feel like? What do you say? How do you hold people's attention? How do you convey value, and how do you turn a Zoom meeting into an unforgettable experience?

I'll be the first to admit that I haven't thought about the answers to these questions until I had a chance to interview Baya Voce.

Since 2010, Baya Voce has produced "magic touch" experiences ranging from two-person rituals to elaborate 1,000+-person immersive-theater productions (think "Sleep No More"). Whether 20-person Jeffersonian-style dinners or high-end finance conferences at Lincoln Center (and everything in between), Baya's focus is engineering unforgettable moments.

With more than 4 million views, her TEDx talk on loneliness is one of the most-viewed TEDx talks of all time. She has produced experiences in conjunction with brands like Lyft and Google Fiber, and she has been featured by Forbes, ABC, Fox, MTV, TEDx, and SXSW for her perspective on experience design and human connection.

Well today she's taken her incredible wisdom, and she's teaching business owners how to turn online events, into life-changing experiences.

I was absolutely blown away by what I learned from here today, and I know you will be as well.

If you hold any kind of online meeting or event right now, or if you're planning to, listen to this interview, share it with your team, and then listen to it again.

It really is that powerful.

Please help me welcome Baya Voce.

Bayavoce.com Follow Baya on Instagram | Facebook | LinkedIn

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Michelle and Keith Norris are the founders of one of the most popular events in the United States, PaleoFX.

For the past 8 years, more than 8,000 health, fitness, and biohacking experts including Ben Greenfield, Mark Sisson, Dr. Steven Gundry, and Jamie Wheal, descend upon Austin for a three day event that's become a staple in the industry.

But this year, that didn't happen.

As with every other major event in the country, PaleoFX was forced to cancel their event.

Imagine this event was your entire business...

That you'd spent the last 1.5 years planning, preparing, and investing money into a 3 day show that would produce the revenue needed to cover those expenses, and produce the profit required to keep it going the following year.

Now imagine what it must have been like to find out that your event had been cancelled, and that you had no recourse.

You're still on the hook for all of the expenses, customers are wanting refunds, and if you don't find a way to pivot and figure this out, bankruptcy is the only option left.

Well that's the situation Michelle and Keith are facing today, and she's joined us to share this story, and what it's like in the event industry, straight from the front lines.

I'll just say this…

Michelle and Keith are absolute warriors. Their attitude, outlook, and fighting spirit are unbelievably inspiring because this isn't the first or biggest challenge they've had to face.

As you'll find out, they've been through worse. I'll save this part of the story for the interview, but it's one of the primary reasons why PaleoFX was created, and why we all believe that they will win this fight, and that the show will go on.

With that being said, I have a favor to ask…

Once you're done listening to this interview, please jump on Twitter or Instagram, search for Michelle Norris, and send them your support through Twitter or Instagram. I know it would mean the world to them.

With that being said, please welcome Michelle Norris

PaleoFX.com Follow PaleoFX on Instagram | Facebook | Twitter Follow Michelle on Instagram | Facebook | Twitter

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