How to win with video... even if it doesn't go viral (because it usually won't).

Businesses of any size, and even solo producers, can turn small wins into big ones by re-evaluating why they produce video content. If we focus on brand building instead of lead generation, and provide value to your target client, that's what will win in the long-term.

For those who want video content, but don't want to deal with the filming, editing, and posting... I have it figured out for you! Link below for details.

https://hittheredbutton.com

The Fed raising the Fed Funds Rate does not affect mortgage interest rates.

I've spoken to home buyers, homeowners, and industry professionals... and there's a lot of confusion on this topic. Here, we look at some data to illustrate that the Fed Funds Rate does not affect mortgage rates. While they often move in a similar direction, it's because they are both reacting to the same thing... not because one controls the other.

In this episode we chat about content creation, cyber security, and mortgage as we welcome our first guest, Justin Weller.  I've known Justin for... quite a while... and it was a pleasure to have him on the show.

He just got started in content creation and I hope that you get as much out of this conversation as I did!

Check out my website: https://mikefaraci.com

Does anyone actually care that Conventional mortgage loan limits have been raised to $726,200 for 2023?

Let me know in the comments/reviews.

How can one person publish 172 pieces of video content in 30 days?!

I want to show you how!

And it's actually 173 if you include this episode. 😉

In this episode, we chat about one of my favorite ways to keep mortgage business flowing during the winter season and times of high interest rates: Loan Program Arbitrage.

This strategy is all about finding an undervalued loan program, becoming an expert in it, and letting everyone in your market know that you are THE place to be for any borrowers who could benefit from your expertise. Learning how to do the more difficult loans well is a referral gold mine!

I believe that the resurgence of the 2-1 Buydown has introduced one of the most powerful financial tools the mortgage industry has seen in the last few years. In this episode, we talk about this in detail and look at examples of how this can save home buyers tens of thousands of dollars.

In this episode we dive into my short-form content strategy, look at the numbers to see if it's working, talk about a couple video ideas for you to use, look at what hat I'm wearing, and I reveal why I've avoided vertical video like the plague until a couple weeks ago.

This was the topic of a recent short-form video I made, but I wanted to dive deeper into how we can use past home sales data to provide some certainty to perspective home buyers in this crazy market of late-2022.