The Million Dollar Lady

In Episode 3 of "The Million Dollar Lady," host Monique DiBiase sits down with marketing strategist Buck Wise, CEO of Qinary Agency and former CMO for Grant Cardone. Buck pulls back the curtain on what it truly takes to scale massive brands, offering an inside look at working alongside powerhouse leaders like Grant Cardone, Elena Cardone, and Jesse Itzler.

From high-stakes marketing strategies to deep personal mastery, this episode breaks down how extreme accountability, authentic storytelling, and strategic mentorship accelerate your path to wealth and success.

Key Timestamps and Topics Covered:

00:00 Pitching Sales, Persuasion, and the Art of Storytelling
01:14 Buck Wise's Career Journey: From CBS, NBC, Fox, and iHeart to Big Brand Marketing
02:38 Behind the Scenes with Grant Cardone: Extreme Accountability and Corporate Reality
05:48 The Famous Private Jet Website Story
08:43 The "Eat the Pancakes" Principle for Public Speaking and Keynote Mastery
10:38 Negotiating Contracts with Industry Giants Like Gary Vaynerchuk and Jesse Itzler
14:58 Inside Elena Cardone’s Ascent and How She Scaled EXP Real Estate at Record Speed
17:00 The Secret Behind the 10X Rule Book Creation
21:18 Coaching, Mentorship, and Unlocking Early Stage Success
23:55 Unpacking Personal Growth, Mindset, and Processing Childhood Conditioning Through EMDR
27:52 The Fine Line Between Sales Manipulation vs. Value-Driven Persuasion
30:23 Why Storytelling and Authentic Connection Never Die

Connect with Us:

Monique DiBiase: Subscribe to The Million Dollar Lady channel for more conversations with industry leaders.
Buck Wise: Founder & CEO of Qinary: https://www.instagram.com/aboutbuck/

Drop a comment below with your favorite takeaway from this episode, and don't forget to like, subscribe, and hit the notification bell for future episodes!

Watch on YouTube: https://www.youtube.com/watch?v=7XIPMIRxWlk

Welcome back to Episode 2 of The Million Dollar Lady! 🥂

In this episode, I sit down with my absolute favorite person, my ultimate mentor, and my first official guest... my mom, Shelby DiBiase!

She is the CEO of The DiBiase Team at eXp Realty and a total real estate mogul with 29+ years in the industry. But she didn't start at the top. She went from working 7 days a week with 4 double shifts as an opening waitress at IHOP to closing over 3,000 homes, managing massive foreclosure accounts during the 2008 crash, and stepping into the world of ultra-luxury $20M+ estates.

We talk about everything from her daily hustle to what it’s really like working together as a mother-daughter duo. If you're an aspiring agent, an entrepreneur, or just love a good inspiring story, you’re going to get so much value out of this one!

In This Episode, We Discuss:
From Pancakes to Properties: How a daily conversation with a regular IHOP customer launched her real estate journey.

The Dual-Career Hustle: What it really takes to transition from a full-time job into real estate (and why 90% of part-time agents fail).

Surviving the 2008 Market Crash: How Shelby built her team around managing massive Freddie Mac REO accounts—closing 200 homes a year completely on her own.

The "Daily Expense" Formula: The simple money habit from her waitressing days that every agent needs to survive variable income.

Breaking into Ultra-Luxury: What we learned taking on clients shopping for $20M+ dream homes.

Advice for New Agents: Why focusing on commission splits is a trap, and why finding the right mentor/team is your ultimate shortcut.

Timestamps:
00:00 – Teaser & Team Dynamics

00:29 – Meet Shelby & The DiBiase Team

01:32 – Mother-Daughter Nicknames & Family Dynamic

05:20 – Shelby’s Origin Story: Pharmacy Cashier to IHOP Opening Waitress

08:18 – The IHOP Customer Who Changed Shelby’s Life

10:40 – Real Estate Night School & A Crazy Coincidence

12:50 – Model Home Centers & Getting Started

20:20 – The Art of In-Person Prospecting

22:20 – Shelby’s Very First Sale ($9,600 Commission Check!)

25:55 – The Harsh Truth About Transitioning to Full-Time Real Estate

28:06 – How (and When) You Should Actually Start a Team

30:35 – Money Management: The "Daily Expense" Rule

35:40 – Selling 600 Foreclosure Homes in 3 Years

41:20 – The Reality of Foreclosure Door-Knocking & "Cash for Keys"

48:40 – How I Got Into Real Estate & Working Together

52:20 – Stepping into Ultra-Luxury Real Estate ($20M+ Estates)

54:40 – Top Producer Advice: Focus on Value, Not Commission Splits!

Connect With Us:
Follow Monique: @monique.dibiase

Follow Shelby & The DiBiase Team: @dibiaseteam

Work With Us / Real Estate Inquiries: Connect with The DiBiase Team

Don't forget to LIKE, COMMENT, and SUBSCRIBE! Let me know in the comments below who you want to see as my next guest! 👇✨