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Peter was promised only $16,000 a year in salary but a chance to buy out the owners of the business turned around. Within five years, through bartering for interior upgrades, and training the staff to peak performance, membership sales skyrocketed… growing the club profits from losing $200,000 a year to gaining $250,000 in profit.
Today there are Snap Fitness franchises in 2,500 locations in 26 countries. And Taunton, CEO of Lift Brands, didn’t stop there.
Taunton is an expert at understanding consumer desires and fulfilling them. Over the last 10 years he has invested and founded several brands to round out the consumer-fitness experience; 9Round, Farrell’s, YogaFit, STEELE Fitness, and Fitness On Demand. Together with the Snap Fitness brand, they comprise the world’s largest wellness franchise organizations with over 6000 locations across multiple brands serving 165 million workouts and counting.
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