In the last session with Daryl, we talk about his 3 tips to ensure your ecommerce brand survives and thrives. Are you taking into account your marketing and shipping costs? What key trait has allowed Daryl to quickly pivot from a failed launch of his brand to a thriving brand?
All this and more on this episode of Mind Your Business SG.
Head over to https://renoun.digital/ to check out how they can bring your e-commerce store to the next level.
Re:noun is a performance marketing agency. Formerly known as Two Men Social, re:noun was established by two long-standing friends with a passion for branding and advertising.
Hoseiki: Inspired by the wisdom and ancient traditions of Asian cultures, we have created a luxurious jewellery brand using exotic gemstones and modern fengshui elements. We hope to empower your life with the right set of jewellery that will suit you or your loved ones.
Guest:
Daryl is the co-founder of Re:noun and Hoseiki
Re:noun: https://renoun.digital/
Hoseiki: https://hoseiki.com/
Join us every Monday as we hold candid conversations about the starting points of Sales and Business.
Spotify: https://spoti.fi/34kd12w
Apple Podcast: https://podcasts.apple.com/sg/podcast/mind-your-business-sg/id1608665230
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Hosts:
Tahmid Nasif : https://www.instagram.com/tahmzup/
Arshvyn Prakas: https://www.instagram.com/arshvynprakas/
Show notes:
01:05 : Was it challenging to get overseas clients? [Tahmid]
02:10 : Different states have difference accents/trends [Daryl]
02:50 : We change our strategy to pitch to international clients [Daryl]
03:50 : When we first started Hoseiki the ecommerce brand, we failed [Daryl]
05:10 : Applying the lesson first business failure [Tahmid]
06:52 : 3 tips to start an ecommerce brand [Daryl]
09:42 : Awareness campaign + TikTok shopping [Daryl]
11:20 : Create TikToks, not Ads [Daryl]
12:30: “I rather have 10% of a $10mil company than 100% of a $100k company” [Daryl]
13:50: It does not matter if you like the product, as long there is a market [Daryl]
15:00: I always assume I don’t know anything about the consumer [Daryl]
16:30: Read: Blue ocean strategy, breakthrough advertising, Jab Jab Jab, right hook [Daryl]
18:30 : Recap [Tahmid]
As always, thank you for listening. We hope you found value in this.