No matter what time of year it is, it’s always worth checking in with a big question:

Am I really charging what I’m worth?

That’s why I’m bringing back this standout conversation with John Ray—business advisor, pricing strategist, and author of The Generosity Mindset. John breaks down the emotional side of pricing, how generosity and confidence go hand-in-hand, and why most of us are selling ourselves short—sometimes without even realizing it.

If you’re a coach, consultant, or service-based business owner who struggles with pricing, value conversations, or feeling awkward about “selling,” this episode will change the way you think—and charge—for your work.

Let’s revisit this insightful episode with John Ray.

Most people undercharge not because they’re greedy, but because they underestimate their true value.

I had such an eye-opening conversation with John Ray—business advisor, pricing strategist, and author of The Generosity Mindset. We talked about why pricing is way more emotional than most people admit, and how confidence, perceived value, and intentional generosity all shape the way your business grows. John breaks down the common pricing traps entrepreneurs fall into (like hourly billing or selling from your own wallet), and how asking better questions can shift everything about how you show up and get paid.

Whether you are a coach, consultant, or creative service provider, this episode will make you think differently about how you price your work and position your value. John's generous insights (true to his brand!) help you feel more confident charging what you're worth—and building relationships that actually last.

Highlights:

1. Why your clients usually see more value in you than you see in yourself.
2. How generosity, when done with intention, leads to better pricing and deeper trust.
3. A new way to think about pricing based on transformation, not time.
4. What it really means to have a “value conversation” with clients.
5. Simple mindset shifts that make selling feel less awkward and more authentic.

Connect with John:

Website: https://www.johnray.co/

LinkedIn: https://www.linkedin.com/in/johnray1/

Podcast: https://www.johnray.co/podcast-price-and-value-journey

In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.

AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!

Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/

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