On this episode Alex & I are joined by Pete Matheson and boy, do we get down to business!

We chat about how important it is to be business-minded when setting up a YouTube channel and having a strategy in mind. Then we go through the monetisation process, AdSense, sponsors and the Amazon Affiliate program. 

As Pete’s business and channel has grown he has found a huge benefit in outsourcing too. He has a team working with him now and pulls back the curtains to let us know how that helps and the benefits of it to him.

Artificial Intelligence gets our attention and we look at the benefits it can have for a creator. And then we talk about contracts and how important they can be working with sponsors.

Pete on Twitter: https://twitter.com/petematheson

Pete’s latest video: https://youtu.be/sQrCUpn-aHs

Pete’s newsletter: https://www.petematheson.com/newsletter/

Video course: https://film-booth.com/thumbnail-university/

Alex latest video: https://youtu.be/l1MfpiEdI2I

Alex on Twitter: https://twitter.com/AlexGTech1

My latest video: https://youtu.be/cSUCTiFPz7o

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00:00 Intro

01:30 Watches & stuff going off on your wrist

09:30 Treating YouTube as a business

17:15 Amazon Affiliates program

23:00 Hiring help

31:00 Thumbnails & timing of video releases

35:00 The benefits of AI for creators

45:00 Planning ahead with your titles and thumbnails & A/B testing

52:40 Contracts with sponsors & integrated videos

61:00 Making sure to get paid by sponsors

69:00 Dealing with the embargo!

Alex & I are joined by Daniel Scuteri from the Tech with Benefits channel on this podcast.

For many years Daniel worked with Samsung and only left about a month ago so he is able to give us the inside scoop on what it was really like to work for them and offers up some exclusive scoops. There’s a lot of Samsung chat this time around. 

We also cover the benefits of YouTube Shorts to a channel & a creator and what it’s like getting money from sponsors for videos and all that is BEFORE Alex lets rip about what it’s like to have your content stolen by another creator! Explosive, real hands-on stuff.

Daniel on Twitter: https://twitter.com/daniel_scuteri

Daniel’s latest video: https://youtu.be/IlOpwrer1Dc

Alex latest video: https://youtu.be/rfwYDK0slyE

Alex on Twitter: https://twitter.com/AlexGTech1

My latest video: https://youtu.be/LmPTelxBit0

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00:00 Intro

03:00 Daniel’s time at Samsung

05:00 Getting going on YouTube

12:15 Samsung chat

23:00 Samsung & review units

31:00 Growth of the channel

35:00 YouTube Shorts

42:00 Alex loses his shi*t

55:00 How to get money from sponsors

Alex & I are joined by Patrick on this podcast and again, we get down to talking business.

We mull over the benefits of changing out thumbnails, and titles on videos, and the art of the ad read. How do you bring in sponsors seamlessly to your videos without alienating viewers? We also discuss should you make videos that please you, or make them to please the algorithm?

Video files are massive, particularly the 8K ones that Alex has been shooting, so how do we archive and back-up? Oh, and is Twitter still a useful tool for creators?

Patrick’s Linktree: https://linktr.ee/patrickrambles

Patrick on Twitter: https://twitter.com/Patrick_Rambles

Patrick’s latest video: https://youtu.be/G6xFyiGUJPQ

Alex latest video: https://youtu.be/rFVMnnkBu6E

Alex on Twitter: https://twitter.com/AlexGTech1

My latest video: https://youtu.be/dnk-3WVo0Ww

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00:00 Intro

03:00 WWDC Predictions

10:00 Switching out thumbnails & titles

17:15 Science of scripts

22:00 Sponsor reads

30:00 Making videos YOU enjoy

39:00 Tags

40:30 Backing up & archiving

46:00 Alex & 8K

53:00 Patrick & his New York video

57:00 Benefit of evergreen videos

61:00 Is Twitter useful?

Alex and me go through the weeds this time round. We Chat over the current YouTube love affair with Samsung, why Alex has switched and David hasn’t! 

Then, we go deep in to the business of YouTube. If you are setting up a channel, or interested in the metrics of running a channel, then this one is for you. We chat over the art of intros, CTR, retention, and the importance of timing too. Is there such a thing as a perfect length of video? What’s AdSense all about? Also, we chat about the future of podcasts on YouTube.

This one will take some unpacking - real gold!

Alex latest video: https://youtu.be/HlucC20lfkg

The Tube Life Podcast: https://podcasts.apple.com/gb/podcast/the-tube-life-podcast/id1595881790

Alex on Twitter: https://twitter.com/AlexGTech1

My latest video: https://youtu.be/zv6KQ4iXHdY

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00:00 Intro

02:00 The Samsung story

14:00 David’s first 1000 subs & applying to AdSense

16:45 Metrics - the conversion rate, and CTR

21:00 The niche, and finding your voice

28:00 The art of retention

34:00 The future of podcasts on YouTube

38:00 Importance of timing & scheduling

55:00 The perfect video length

59:00 Blogging

61:00 Wrapping up - our up coming videos

This was a proper blast - we’ve been looking forwards to  getting together with Dave, and this time around, our wish came true.

We chat over how he manages to make so much content, the development of Apple’s non-invasive blood glucose testing, the Mac Pro and what Apple can do with it, and why Alex is selling his iPhone! Oh and we chat over the future of Netflix, Apple TV and sleep tracking with Apple Watch Ultra!

Dave’s website: https://www.icavedave.com

Dave on Instagram: icave_dave

Dave on Twitter: @iCave_Dave

Dave’s latest video: https://youtu.be/TjqQFOY2RzA

Alex latest video: https://youtu.be/_Ac_aChCcg0

The Tube Life Podcast: https://podcasts.apple.com/gb/podcast/the-tube-life-podcast/id1595881790

Alex on Twitter: https://twitter.com/AlexGTech1

My latest video: https://youtu.be/Qug-hpNjVQo

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00:00 Intro

01:20 Apple silicon helped me

04:20 YouTube - day to day

06:45 Making content in mad March

10:10 Alex and the Samsung S23 video and our take on shorts

13:30 How Dave creates

16:00 Alex selling his iPhone

20:20 iPad Ultra and tablets in general

25:00 Netflix subs & Apple TV content

28:05 Non-invasive blood glucose testing

33:00 Apple Watch and sleep tracking

39:00 Mac Pro

53:00 YouTube Optimisation

62:30 Wrapping up

This time around, Alex & myself are joined by Saran, from the YouTube channel Saran Byte.

We talk about what its like to upload four or five videos a week, iPads woes, and the Samsung S23. We chat about the benefits or otherwise of shooting 8K video, and the lengths you have to go through to upload. 

We hear about the benefits of not working alone, all the time, and the day to day life of a content creator.

Saran on Instagram: saranbyte

Saran on Twitter: @SaranByte

Saran’s latest video: https://youtu.be/5As9CJ3lMEY

Alex latest video: https://youtu.be/GE5c3ei00nU

The Tube Life Podcast: https://podcasts.apple.com/gb/podcast/the-tube-life-podcast/id1595881790

Alex on Twitter: https://twitter.com/AlexGTech1

My latest video: https://youtu.be/rBSQbFL4-LA

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00:00 Intro

01:20 How Alex & Saran met - WhatsApp

03:40 YouTube - that analytics

08:15 Getting started on YouTube

13:10 Saran’s workflow & using a teleprompter

19:30 Editing & trolls 

23:00 Camera, gear, & iPhone 14 issues

29:00 iOS Bugs, the HomePod, and uploading 8K video

38:00 Watch Ultra and the Headset

43:35 AirDrop,Final Cut, and Shorts

48:00 Monetising, and paywalls 

64:30 5G - it works!

On this episode, I had a chance to sit down with Kelsey, aka the Premiere Gal from YouTube.

If you, like me, use Premiere Pro, then you’ll have visited her channel on endless occasion’s. She is a class leader for in-depth, easy to understand tutorials….brilliant explainers, that have got ME out of jail time after time!

We chat about everything - what first got her in to the world of video editing, her career path, and what eventually led her to the world of YouTube. And for those of you that love gear talk, we chat over Kelsey’s workflow, and the tools she uses. It’s all here!

And here are ALL the places you can find Kelsey on socials……

Kelsey’s website: https://premieregal.com

Kelsey on Instagram: https://www.instagram.com/Premiere_Gal/

Kelsey on Twitter: https://twitter.com/premiere_gal

Kelsey’s latest video: https://youtu.be/tmhwkjxur0w

Kelsey on Patreon: https://www.patreon.com/premieregal

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00:00 Intro

02:00 Getting going

06:20 The start on YouTuber

12:15 Scripting & style

14:50 Working with Adobe 

22:30 Workflow & kit

28:00 Planning videos & what ideas

33:00 Brand collaborations & the creators economy

38:00 Talking Canon & YouTube Shorts

44:35 Thumbnails, Presets & the Patreon Page

50:00 Final Cut v Premiere Pro

55:30 Adobe’s subscription plan & the Envato relationship

59:00 Future videos 

This time around, Alex and I welcome Michael Soledad to the podcast.

He’s had a remarkable journey, and we were lucky enough to chat to him and really deep-dive in to what makes him tick, his content creation process, the direction the channel has taken, and the YouTube lifestyle.

The Apple Watch Ultra gets a good going over too - and just who is it for?

This is one you’ll want to watch a few times through - content gold!

Michael’s website: michsoledesign.com

Michael on Instagram: michsoledesign

Michael on Twitter: @michael_soledad

Michael’s podcast: https://podcasts.apple.com/gb/podcast/coffee-with-creators/id1509851317

Michael’s latest video: https://youtu.be/7D2owC53-LM

Alex latest video: https://youtu.be/OJ5KbYjU12I

The Tube Life Podcast: https://podcasts.apple.com/gb/podcast/the-tube-life-podcast/id1595881790

Alex on Twitter: https://twitter.com/AlexGTech1

My latest video: https://youtu.be/vOrxazzH0KI

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00:00 Intro

01:50 The accidental YouTuber

08:30 How the channel started

11:15 Niching down - a good idea?

18:30 The algorithm

25:00 The video planning process & the Apple Watch Ultra

37:00 CES, and brand awareness

44:00 The creators economy

55:00 The smart home, Matter, and thread - where’s it at?

57:35 Apple Car - will it happen?

64:00 The benefits of scripting for YouTube 

75:30 Wrapping up  

Our first podcast of the year is here, and boy, has it been worth the wait! It has been a mighty busy old time over the past few days.

Alex and I give our thoughts on the slew of new MacBook Pros, and the Mac mini, and even the brand new HomePod. We cover rumours about the release of the AR/VR headset, and the stories about touchable Macs. Its all here. 

Grab a coffee, sit back and enjoy!

Alex on YouTube: https://www.youtube.com/@AlexGTech

The Tube Life Podcast: https://podcasts.apple.com/gb/podcast/the-tube-life-podcast/id1595881790

Alex on Twitter: https://twitter.com/AlexGTech1

Alex Reaction video: https://youtu.be/jMkBk5L6RxM

Mac Pro video: https://youtu.be/QZ4r-EgEx3s

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00:00 Intro

01:15 The missing event

03:30 Who are the new Macs for?

10:15 M1 vs. M2 - the benefits and the M2 MacBook Air

19:30 New HomePod

25:00 15” MacBook Air rumours & touchscreen Macs

29:00 Apple Headset & glasses latest

34:35 Apple Books and AI

40:00 The YouTube algorithm & getting clickbaity

42:00 What’s left for the rest of the year - Mac Pro?

45:00 Samsung Unpacked

55:00 Periscope lens, and Titanium iPhone 15

57:30 Wrapping up  

So, on this, the last Minus Sixteen podcast of 2022, I am hooking up with my partner in crime Alex Figueiredo from Alex Gear & Tech. We look back at our Apple year - the products we’ve bought, what we like, what’ve don’t like and of course, what we have our eye on from Apple for next year. 

Alex on YouTube: https://www.youtube.com/@AlexGTech

Alex on Medium: https://medium.com/@alexgearandtech

The Tube Life Podcast: https://podcasts.apple.com/gb/podcast/the-tube-life-podcast/id1595881790

Alex on Twitter: https://twitter.com/AlexGTech1

SSD Comparison: https://youtu.be/PrqpJc02X4A

Phone Comparison: https://youtu.be/UE6b-6OOTbQ

Casetify Link: https://www.casetify.com/alexg

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00:00 Intro

02:30 Getting used to the Canon

04:30 HomePods, Siri, and Smart Home

09:15 AirPods 

14:00 Comparing phones - iPhone/Galaxy/Samsung

18:35 iPhone 14

26:00 Apple Headset

30:35 Apple Watch Ultra & 8

36:00 Emergency SOS via Satellite, Apple News & Apple Fitness

38:30 MacBook Pro’s & Alex theory on updates

49:00 iPads

53:35 iOS 16…GRRRRRR!

57:40 Belkin Continuity Camera Mount

59:30 Wrapping up