Pharmaceutical Executive

The Misinformation Maze: Navigating Public Health in the Digital Age

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In this episode of the Pharmaceutical Executive podcast, Jennifer Butler, Chief Commercial Officer of Pleio, discusses:
  • The threat of misinformation to public health and how emotional appeal plays a part
  • Where patients are turning for trustworthy health information
  • Strategies that can be used to verify information
  • Pharma's role in helping to ensure patients have access to health insights they can trust
  • Why the industry is turning to peer-to-patient platforms,  trusted patient communities, and pharmacies to educate patients
  • What kind of role regulatory agencies should play in the battle against misinformation
  • and much more!
    • Check out our new look and read our February issue here: https://www.pharmexec.com/journals/pharmaceutical-executive/pharmaceutical-executive-february-2025 
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    Pharmaceutical ExecutiveBy Pharmaceutical Executive Podcast
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