My first car was a 1984 Honda Accord. You could probably find one today for $1,000.

And then there's a Lamborghini Veneno. Price is $4 million.

Both of these cars could get you to the store and back, right?

So if they do basically the same thing, why on earth would someone pay an extra $3,999,000? The answer to that question gives us insight into every bariatric clinic on the planet. What makes patients choose you?

There are a few potential reasons. But there's only one that matters most of all.

Emotion