A lot of us look at marketing as a funnel - we get 100 leads in the top of the funnel and three clients fall out of the bottom. But what happens to the other 97?
In this month's episode of The Community Table, Dean and Ian are joined by RJ Redden. RJ is a Chatbot Strategist and Founder of Black Belt Bots, an engagement firm on a mission to create engagement first marketing. We'll be talking with RJ to learn about the difference between engagement and marketing and why we should be focusing on engagement more than we focus on marketing, and how it can help you make something out of the rest of those 97 leads that fell out of the top of the marketing funnel.
This is going to be a great session of The Community Table, so be sure to register today to grab your seat!
For decades, the idea of consultative selling was a game changer in helping us as sales people uncover opportunities and close deals. But that doesn't work as well anymore. Why? Because buyers don't need a consultant to tell them what to buy - they need a collaborator. They need someone to work with them to get to the right solution, and they want to be an active participate in the process of defining their needs and identifying their options.
In this month's session of The Community Table, Dean and Ian talk about Collaborative Selling - what it is, why it's useful, how we should be using this approach to find our perfect clients, help them to buy faster, spend more, and ultimately be more vocal in referring us to others.
This will be a great session of The Community Table, so make sure to grab your seat!
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