#5 in our series of interviews with successful entrepreneurs in which they talk about the mistakes that helped shape their careers. Our guest is Monica Gould, who founded her business, Strategic Consulting Partners, after a successful career at MCI, and has sustained it for more than 10 years. Monica, like so many of the entrepreneurs I've talked to, is very candid and self-reflective, and willing to talk about mistakes, to teach others and to ensure they themselves learn from them. I was struck by Monica's sense of humor when she discussed the cobbler's kids dilemma - while she helped companies improve their planning she tended to neglect planning for her own business (something I've experienced myself). I'm sure you'll enjoy the interview. Monica Gould podcast (31:24) Content: 0:30 How she got started 11:10 An early mistake...the "we can help you with anything" brand 13:30 Consequences of a consultant losing focus 15:15 A more recent mistake: how long to try to break into a new market? 17:10 "Time is your biggest commodity" 18:50 A difficult situation with a subcontractor 23:45 A final thought on planning... (audio content copyright 2010 John Caddell) If you are interested in contacting Monica , please visit her website. Previous podcasts can be found here.