By Misty Kortes
Welcome to The Misty Kortes Show, where we dive deep into the stories, strategies, and insights that empower you to build an extraordinary life.
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The podcast currently has 49 episodes available.
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Have you ever sat down to write a blog post or record a podcast episode, only to stare at a blank screen, unsure of what to talk about? I know I have more times than I’d like to admit. One of the biggest challenges as a content creator is figuring out what’s trending, what’s going to capture attention, and, most importantly, what’s going to provide value to your audience. You don’t want to waste time creating content that misses the mark or fails to engage.
But here’s the good news—there are ways to stay ahead of the curve and find topics that are not only relevant but also trending.
Imagine having a list of content ideas that you know are going to resonate because they’re already gaining traction. That’s what we’re going to dive into today—8 proven ways to find trending topics for your blog or podcast.
In this episode…
By the end of this episode, you’ll have practical tools that will make content creation easier, more engaging, and more strategic. Whether you’re just getting started or you’re a seasoned creator, these tips will help you stay ahead and keep your audience coming back for more.
Ready to get those creative juices flowing? Let’s dive in!
Today, I talked about:
[2:09] What to do when you experience ‘content crickets’
[4:11] What to do when creativity is flowing
[7:00] Finding trending topics
[7:46] Google Trends
[8:43] BuzzSumo
[9:21] AnswerThePublic
[10:03] Reddit
[10:42] Exploding Topics
[11:58] Feedly
[12:33] Ubersuggest
[13:57] Organizing your content creation process
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So, let me ask you something: Have you ever felt like there’s more to life than what you’re doing right now? Maybe you’ve been in the same job for years, you’ve built a solid career, but deep down, you know there’s something else calling your name—something that lights you up.
But—you’re over 40, and the idea of starting over sounds... terrifying. You might be thinking, ‘Isn’t it too late for me to start a business? What if I fail? What if I don’t have enough time to figure this out?’
Well, let me stop you right there because, honestly, there’s no better time than right now to build the business you’ve always dreamed of. In fact, starting a business in your 40s (or even beyond) could be one of the smartest moves you’ll ever make. Why? Because you’re bringing something that no 20- or 30-something entrepreneur can—experience. You've spent decades building up skills, navigating challenges, and mastering your craft, and that is your secret weapon.
But I get it. The challenges are real. There’s the fear of leaving behind a steady paycheck, learning new technology, balancing your family and work life, and of course, the nagging thought that you’re ‘too old’ to compete with younger entrepreneurs. Trust me, I’ve been there.
But here’s what I want you to know—those challenges don’t mean you’re not cut out for this. In fact, they’re the exact reason why you should take the leap now. You have more tools, more knowledge, and more grit than you did in your 20s, and that’s exactly what’s going to make you a powerhouse as a midlife entrepreneur.
In this episode…
So, in today’s episode, we’re going to dive into why now—right now—is the perfect time to start building your dream business. We’ll talk about the advantages you have as a midlife entrepreneur, how to overcome the common fears and challenges, and why your life experience is your biggest asset. I’m excited you’re here—let’s dive in…
Today, I talked about:
[3:11] My personal story of ‘changing lanes’
[7:50] The top 5 reasons you need to start your business today
[8:21] Secure your financial future and retirement
[9:01] Don’t live until retirement to live the life you love
[9:36] It’s easier to start a business today than ever before
[10:46] Start part-time
[11:56] Tap into your Roladex to kickstart your business
[13:34] Take the Entrepreneurial Matchmaker Quiz
[14:13] Fears that may hold you back
[14:35] Fear of financial stability
[15:52] Fear of failure
[17:23] Fear of not having enough time (or wasting time)
[18:57] The one shortcut in business
[20:08] Fear of not being good enough
[21:45] Fear of technology
[23:37] The perfect time to start a business
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If you’re thinking about leaving your 9-to-5, you’ve probably had those late-night ‘what if’ moments. What if you take the leap and it doesn’t work? What if you don’t make enough money to cover your bills? And let’s be honest, the financial fear of going full-time entrepreneur is real. But here’s the thing—it doesn’t have to be scary. In fact, with the right plan in place, you can set yourself up for financial success before you ever hand in that resignation letter. So today, we’re talking all about how to do exactly that, step by step.
In this episode…
In this episode, we’re diving into what it really takes to set yourself up for financial success before leaving your 9-to-5 and stepping into full-time entrepreneurship. I’ll walk you through a clear, actionable plan to help you make the leap with confidence, covering everything from funding your side hustle to setting a timeline for your exit so you can quit your job with confidence. Let’s dive in!
Today, I talked about:
[3:24] Start Your Side Hustle While You’re Still Working
[4:58] Use Your Job To Fund Your Side Hustle
[6:20] Use Your Side Hustle To Pay Off Debt And Build A Safety Net
[7:41] Take The Entrepreneurial Metchmaker Quiz
[8:22] Set A Revenue Goal - And Plan To Achieve It
[10:10] Budget Planning Worksheet
[10:57] Develop Your Exit Strategy
[11:59] Do It
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Tell me if this sounds familiar—you’re sitting at your desk, scrolling through your phone, and thinking, 'There’s got to be more than this.' You’ve probably even Googled ‘how to start an online business’ a few times, right? Well, you’re in the right place because if you’re dreaming of saying goodbye to the 9-to-5 grind and hello to something that gives you freedom and flexibility, I’ve got something really exciting for you today. We’re breaking down 8 online businesses that can help you quit your job and create the life you’ve been craving.
In this episode…
Well, here’s what we’re going to do: I’m going to walk you through 8 different types of online businesses that you can start right away and give you the opportunity to finally take control of your time and your income. By the end of this episode, you’ll have a solid idea of which business could be the best fit for you, along with actionable next steps to help you get started. Ready to make that dream a reality? Let’s dive in!
Today, I talked about:
[3:23] Coaching
[4:58] Consulting
[6:56] Membership Community
[10:15] Workshops
[12:32] Services
[14:05] Digital Products
[15:29] Digital Course
[17:21] Content Creator
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Hey there! Welcome to The Misty Kortes Show!
Fun fact: I’ve been an entrepreneur since the first grade—yep, I’m the OG of selling sketches and “lick and stick” tattoos on the playground since the ’80s!
Fast forward to today, and I’ve spent the last decade helping entrepreneurs implement marketing strategies that work, helping them build a business that gives them freedom, flexibility, and control.
But over the last few years, I’ve been feeling a little unsettled. I knew I wanted to do more but kept thinking, ‘I’m too old to start over.’ And that’s when God literally spoke to me and said, ‘You’re not starting over—you’re changing lanes.’
So, that’s exactly what I’m doing, and it’s what this show is all about. I’m bringing you my years of experience as an entrepreneur, professional marketer, wife of 30 years, and parent to four amazing grown children—plus some incredible friends I’ve met along the way.
I’m more than just a marketing coach—I’m a person (like you) who’s always evolving, and I’m excited to share this journey with anyone willing to tune in.
We’ll talk about things like:
Navigating the ups and downs of entrepreneurship.
How to build meaningful (lasting) relationships.
The messy and wonderful world of parenting.
Health, travel, and creating experiences.
And probably my favorite—real, raw stories from people who are on their journey to becoming extraordinary.
Bottomline—life is more than business strategies and tactics. It’s about embracing the journey of growth, both personally and professionally.
So, if you're ready for some real talk, inspiration, and a few laughs along the way, hit that subscribe button and walk with me on this journey to building an extraordinary life.
The podcast currently has 49 episodes available.