2025 is finally upon us and the trends for healthcare marketers continue to evolve. EHR is quickly growing into an industry favorite for engaging HCPs in a contextually relevant location, brands and agencies are embracing Next Best Engagement (NBE) strategies to fine tune their media, and data quality remains an ever-important aspect of a marketer’s toolkit. Join Louis Naimoli, who is the VP of programmatic at Haymarket in this candid conversation with MM+M. 

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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GCI Health's Kristin Ryan and MedFluencers’ Dr. Adam Goodcoff recap a key theme discussed during the health track at this week’s SXSW conference - the need for authenticity in an AI world - in conversation with MM+M’s Heerea Rikhraj and Jack O’Brien.

And for our Trends segment, we’ll share reflections on the five-year anniversary of the COVID-19 pandemic in America.

Music by Sixième Son

Check us out at: mmm-online.com

Check us out at: mmm-online.com

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Kevin Morra, co-founder of Power to the Patients, speaks with MM+M’s Jack O’Brien about how the advocacy group rallies A-list artists - from Fat Joe to the Foo Fighters and Shepard Fairey - to the cause of healthcare price transparency, and why Trump’s executive order could boost those efforts.

Music by Sixième Son

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Walgreens’ Ramita Tandon, chief clinical trials officer, explains how the pharmacy chain is working with biopharma to enhance research inclusivity amid ongoing challenges to DEI on the federal and corporate level, in a conversation with MM+M’s Heerea Rikhraj. 

For our Trends segment, we’ll discuss what the end of the semaglutide shortage means for Hims and Hers and other telehealth firms that have been selling compounded versions of GLP-1 drugs, as well as how RFK Jr. is harnessing the CDC's comms apparatus to further his MAHA agenda.

Music by Sixième Son

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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In this podcast, we delve into strategies and tactics for a successful launch in a competitive landscape, exploring key elements such as market analysis, brand messaging, omnichannel execution and data-driven optimization. Through real-world case studies, we showcase how PRI has helped clients achieve remarkable results. Join us as we unlock the secrets of effective product launches and gain insights from industry experts.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sara MacDonald, CEO of non-profit Life Science Cares, discusses how biopharma firms are committing their time and proceeds to community impact, in a conversation with MM+M’s Marc Iskowitz.

During our Trends segment, we’ll discuss how the Trump administration’s HHS cuts are impacting the federal regulatory landscape.

Music by Sixième Son

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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In what can seem like a polarizing pharma-PBM dynamic, MM+M 40 Under 40 honoree Mnwabisi Mbangata, associate director, market access strategy at Vertex, explains how he looks to build bonds with payers, in a conversation with MM+M's Heerea Rikhraj.

And for our Trends segment, we'll break down all the analysis of ads from healthcare brands that aired during Super Bowl LIX, including our opinion on who won the pharma ad extravaganza.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Sharon Callahan and Nick Colucci, this year’s inductees into the Medical Advertising Hall of Fame, look back on their pioneering efforts to architect the holding company model and the big health agency merger, in a conversation with MM+M’s Marc Iskowitz.

And for our Trends segment, we discuss which health brands will run ads during this Sunday’s broadcast of Super Bowl LIX.

Music by Sixième Son
 

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Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Calcium + Co.’s Greg Lewis, group president and managing partner, explains why 2025 may be a year of AI pragmatism, as pharma develops more concrete use cases and ways to harness genAI from a health perspective, in this wide-ranging interview with MM+M’s Jack O’Brien.

And for our Trends segment, we’ll discuss the health-comms chaos unfolding on Capitol Hill caused by the Department of Health and Human Services’ clampdown on mass communications and public appearances.

Music by Sixième Son

Check us out at: mmm-online.com

Check us out at: mmm-online.com

Follow us: 

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.