Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous?"

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare system. Weber Shandwick’s Global Creative Lead for Health Peter Matheson Gay and Executive Vice President, Diversity, Equity and Inclusion, United Minds (a Weber Shandwick Consultancy) Tai Wingfield, discuss the role organizations can play in driving progress to close health equity gaps – from changing internal culture to exercising creative and corporate muscle.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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As COVID-19 vaccination slows in this country, a study finds behavioral nudges may be able to encourage the hesitant to get shots. Jacob Braude, from ZS’s applied behavioral science unit, explains the findings and their commercial applications.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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With the debut of the Agency 100 issue today, MM+M’s Marc Iskowitz is joined by Stephen Madden, editor-and-chief/GM, and Larry Dobrow, executive editor, to discuss the digital and print content package and what it took to get it done.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Roni Chase, VP of marketing at Lilly and an economist by training, explains why real world evidence (RWE) deserves to play a bigger role in pharma's commercial strategy.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping a finger on the shifts, and how health publishers can better understand and meet consumers’ needs during this long-awaited return to normalcy.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion.

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The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism. These patient-centric shifts toward convenience, flexibility, personalization and technology-enabled experiences are likely here to stay, and the podcast will explore what these changes mean for healthcare marketers.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high value on work-life balance for their own teams?

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the e-book, the Partnership Paradox. In today’s podcast we’ll explore that data and those truths to help marketers solve this partnership paradox.

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